eHealthcare Strategy & Trends, January – December 2010

Awards

• 2010 eHealthcare Leadership Award Winners, 12/10

Customer Service

• Medical Center Takes Consumer-Centric Approach to Communicating Quality, 2/10

E-Business

• Midwest Provider Tests Online Diagnosis as a Mobile App, 8/10
• ED Wait Times Transmitted Via Billboard, Text Message, 9/10
• Virtual Online Assistants Represent Opportunities for Hospitals, 10/10
• Booking ER Appointments Online Beats Waiting in Line, 11/10

Innovation

• Video Game Technology in Healthcare: New Tools for Consumers and Healthcare Professionals Change the e-Health Landscape, 1/10
• Key Takeaways from Recent Mobile Strategy Conference, 4/10

Management and Organization

• The Right Web Team Structure—Finally—Leads to Successful Web Site Launch, 4/10
• Academic Medical Center Improves Usability by Bringing a Decentralized Web Site Back to Centralized Control, 6/10
• Ask the Expert: Is a Dedicated Hospital Web Team a Luxury … or a Necessity? 11/10

Marketing/Communications

• How to Rally Support for Hospital Funding with a Minuscule Advertising Budget, 3/10
• Ask the Expert: Should You Weave Widgets into the Marketing Mix? 3/10
• Study: Adults Online Are Active on Top Social Networking Sites, But Personal e-Mail Usage Remains Strong, 3/10
• Integrated Marketing Approach—Especially the Addition of Digital Media—Helps Drive Cost Efficiency and Lifts Results for Two Healthcare Organizations, 5/10
• Health System Adopts New Communications Model That Uses Video as Centerpiece, 5/10
• Extension of Care Guidelines from Web Site to Mobile App Proves a Winner for a Children’s Hospital, 5/10
• Innovative Use of Texting Benefits Brain Tumor Support Initiative, 6/10
• Ask the Expert: Should My Organization Consider Mobile Barcodes to Reach Customers? 6/10
• Simple, Fun ‘Healthy Is’ Campaign Builds Web Site Traffic, 8/10
• ED Wait Times Transmitted Via Billboard, Text Message, 9/10
• What an e-Mail Open Rate Is and Isn’t—and How to Improve Yours, 10/10
• Mobile Advertising: The Next Generation of Brand Awareness, 12/10
• E-Mail Newsletter Featuring Videos Drives Nurse Recruiting at Midwest Health System, 12/10

Search Engine Strategies

• Use of Social Media Improves Paid and Organic Search Results, 1/10

Social Media

• Scott & White Turns to Twitter During Fort Hood Tragedy, 1/10
• Something to Chat About: Regence Masters Social Media, 2/10
• How to Improve and Expand Your Use of Twitter, 3/10
• ‘9:00 a.m. Less Than a 15-Minute Wait in the ER,’ 4/10
• Integration of Social Media and e-Mail Offers Many Benefits, 6/10
• BJC HealthCare Leverages the Power of Community to Tell Its Story, Improve Healthcare, 7/10
• Social Media and Defamation: Are You at Risk? 7/10
• Common Social Media Terms and Other Important Information That Every Healthcare C-Suite Executive Needs to Know, 8/10
• Blue Shield of California Takes Social Media to the Next Level, 9/10
• Social Bookmarking Can Pay Big Benefits with Little Effort, 9/10
• Physician Practices Recognize the Power of Social Media, 10/10
• CME for Docs Who Want to Learn About Social Media, 11/10
• The Important Role of Social Media in Preparing for and Handling a Crisis, 11/10
• Bellin Run: Something to Tweet About, 12/10

Strategic Web Initiatives

• Hospital Subsites Take Another Step in Consumer Engagement, 1/10
• Mission Blends Seamlessly with Social Media at St. Anthony, 4/10
• Ask the Expert: Should You Use a Branded Microsite to Promote One of Your Services? 9/10

Strategy/Planning/Site Development

• Ask the Expert: What Are the Four Most Important Web Site Best Practices? 1/10
• Ask the Expert: When and How Should You Prepare for Redesigning Your Web Site? 2/10
• Ask the Expert: How Do I Start a Patient Portal without Breaking the Bank? 4/10
• Do Mobile Web Sites Have to Comply with Section 508 of the Americans with Disabilities Act? 4/10
• Tight Alignment of Marketing and IT—Plus Balance of Fads and Fundamentals—Leads to Strong Web Initiatives, 6/10
• Children’s Hospital Finds It Can Super-Size Its Web Site, But Not Its Staff or Budget, 7/10
• Consumer Satisfaction with Web Sites Varies Widely by Industry and within Some Industries, 7/10
• Ask the Expert: You’ve Left Healthcare for the Financial World, But Could
  You Answer Some Questions We Have? 7/10
• Study: Effective Web Site Intercept Surveys, 8/10
• The Benefits of Personas in Web Site Development, 9/10
• Ask the Expert: Why Is It Vital to Incorporate User Research During a Web Site Redesign? 10/10
• The Impact of Research on Patient Portal Design, 10/10

Technology

• Webcam Use Spans the Age Spectrum, 2/10
• Midwest Provider Tests Online Diagnosis as a Mobile App, 8/10
• Ask the Expert: Meaningful Use of Electronic Health Records—An Obligation or an Opportunity? 8/10
• Virtual Online Assistants Represent Opportunities for Hospitals, 10/10

Trends, Developments, Online Demographics

• Significant Changes to HIPAA Take Effect, 3/10
• Ask the Expert: What Role Does Quality Play in Healthcare Marketing Today—and What Can I Expect in the Next Few Years? 5/10
• Ask the Expert: How Would You Characterize Today’s Level of e-Healthcare Development? Part One, 12/10

Web Site Reviews

• Siteman Cancer Center—myCompass, St. Luke’s, Marietta Memorial Hospital, 1/10
• St. Helena Hospital, Southern Regional Health System, Diabetes Daily, 2/10
• Seattle Children’s, Celebration Chain, Penn Center for Executive Health, 3/10
• ProHealth Care, That Guy, USC Hospitals, 4/10
• The Christ Hospital, The Mayo Clinic Diet Fan Page on Facebook, Methodist Health System, Women’s Health Foundation, 5/10
• Intermountain Healthcare, Meridian At Home, AstraZeneca’s Symbicort My Measures for Success, 6/10
• The Methodist Hospital System, North Shore-Long Island Jewish Health System—Financial Help, Regence BlueCross BlueShield—What’s the Real Cost, American Cancer Society—Choose You, 7/10
• Phoenix Children’s Hospital –Virtual Tour, Athens Regional Medical Center—Interactive Map, Virtua Health, Memorial Hospital of South Bend—What’s Really Going on Inside? 8/10
• The Children’s Hospital—Denver, Sherman Health, Quincy Medical Group, 9/10
• Main Line Health, Ogden Clinic, Halifax Health Hospice, 10/10
• Jefferson University Hospitals, Bayhealth Medical Center, UnitedHealthcare—Health Care Lane, 11/10
• Seattle Children’s Construction Blog, Broward Health Cardiac Care, 12/10

Strategic Health Care Marketing, January – December 2010

Accountability

• Marketing Measurement and Accountability to Take Center Stage, 7/10
• It’s Time for a ‘New and Improved’ Chief Marketing Officer, 10/10

Advertising/Communications

• In This David and Goliath Tale, David Loads His Slingshot with Flowers, Interactive Ads, Clever Media Buys, and Direct Mail, 1/10
• Three Lessons from Swedish Covenant Hospital’s Campaign, 1/10
• So Retro It’s New: Hospital Ads Employ Photography Reminiscent of Life Magazine to Seize Eyeballs and Build Awareness, 2/10
• Four Points to Consider from This Case History [of NYU Langone Medical Center Campaign], 2/10
• Embracing What You Have: A 97-Bed Hospital Builds Patient Traffic by Celebrating Its ‘True Strength,’ 4/10
• Three Points to Consider for Your Own Hospital’s Advertising Strategy, 4/10
• One Hospital Achieves a Differentiating Breakthrough—with Animated Drawings, 6/10
• Four Useful Pointers, Mined During Interviews for This Story [on Animated Drawings], 6/10
• Intermountain Healthcare Battles Childhood Obesity with Multimillion-Dollar Public Service Campaign, 7/10
• South Carolina Hospital Counters High-Tech Stance of Competitors with Emotional Advertising Targeting Women of All Ages, 7/10
• Three Useful Ideas Gleaned in Interviews [for the South Carolina Hospital Campaign], 7/10
• Micro Campaigns Help Health Care Organizations Break Though Clutter, 10/10

Book Reviews

• Workplace Clinics and Employer Managed Healthcare: A Catalyst for Cost Savings and Improved Productivity, 3/10

Brand Management

• Storytellers Boost the Brand—Finding and Activating Brand Ambassadors, 4/10
• From ‘The Home’ to ‘Health Systems,’ Miami Jewish Masterfully Orchestrates a Name Change, 4/10
• Will Clarian Health’s New Name Be a Brand Slam? 6/10
• How to Align Human Resources and the Health Care Brand—Organization-Wide Consistency Is the Goal, 7/10
• Unlocking Your Brand’s Potential—Five Proven Techniques for Moving Beyond Internal Branding to True Employee Brand Engagement, 9/10
• The Power of Taglines in Hospital Branding Campaigns—The Internal Focus, 10/10

Business Development

• Rapid Recovery Joint Replacement’ Gains Popularity Among Providers, Consumers, 2/10
• Wound Care Centers Struggle to Keep Up with Demand—Outcomes, Information Sharing with Referring Physicians Drive Success, 6/10
• Access to Executive Health Care Grows, 7/10
• Personalized Medicine Gains Traction, 9/10
• Provider, Insurer Partner to Create Environmental Cancer Program, 10/10

Consumerism/Customer Relations and Service

• Discount Programs Add Value to Employee Benefits, 2/10
• Arkansas Hospital Adopts Disney Formula and Sees Rapid Improve-ment in Patient Satisfaction, 9/10
• Virtual Greeter Improves Wayfinding at Lake Health, 11/10

Innovation

• Empathetic Organizations Innovate and Grow—Hanging Out with Customers and More, 10/10

Internet & Social Media

• Reporters on Twitter—Who Are You Following? 1/10
• A Carefully Planned Social Media Policy Manages Risk and Leverages Opportunities, 3/10
• Ten Key Elements of a Good Social Media Policy, 3/10
• Social Media Use Should Be a Strategy, Not a Bunch of Disparate Tactics, 5/10
• Additional [Social Media] Avenues, 5/10

Market Research

• Customer Advisory Groups Can Offer Powerful Insights for the Price of a Meal, 3/10
• Community Hospital Takes Shot at Online Research with Social Media Aspects to Help Develop Breast Cancer Center, 11/10
• When Online Bulletin Board Focus Groups Shine and When They Shouldn’t Be Used, 11/10
• Targets Count Big When Choosing Research Tactics, 12/10

Physician Relations/Operations

• Growth from Targeted Efforts Aimed at Physician Splitters, 5/10
• BayCare Ambulatory Services: The Sales Model, 5/10
• It’s a Match: Speed-Dating Model Pairs Patients and Docs, 5/10
• Employed Physicians: ‘A Service Line of Very High Priority,’ 11/10
• Hospitals Mostly Ignore Physician-Rating Web Sites—But Facilities Should Prod Doctors to Monitor Their Online Reputation and Counter Negativity, 12/10

Planning

• The Value of Second Opinions for Credence Goods, 3/10
• Are You Ready to Assess and Address Your Community’s Needs? 11/10

Pricing

• Wuesthoff Plays Cost Card to Position Itself with Employers, Consumers—EOB Statements Tell a Story, 1/10
• Need for Strategic Pricing Grows as More Consumers Shop for Health Care, 8/10

Public Relations/Advocacy

• Family Pet Visitation Programs Unleash Best in Patients, Hospitals, 4/10
• Ten Excellent Ways to Defeat Your Own PR Efforts, 8/10
• Are You Inadvertently Hurting Your Chances for Positive Media Coverage? 10/10

Quality and Outcomes

• Geisinger’s ProvenCare Has Many Admirers, But Apparently Not Among Insurers, 3/10
• Warming Gowns: A Cool Idea Hospitals Are Embracing, 4/10
• Should All Hospitals Become Accountable Care Organizations? 6/10

Sales and Promotion

• Brand and Business Benefit from Sports Celebrity Partnerships, 1/10
• The High-Altitude View: Some Consultants Speak Out [About Sports Partnerships], 1/10
• Consumers Declare ER Preference with ‘Take Me There’ Card, 3/10
• Events with Traction Attract, Engage, and Move Audiences to Action, 5/10
• Hospitals Score Big with School Athletic Trainer Programs, 6/10
• The New Normal in Women’s Health—Three Health Systems Share How They Engage Women Outside the Labor and Delivery Suite, 8/10
• Bigger, Simpler Pays Off for Educational Medical Displays, 9/10
• The Changing Face of Health Care Directories—From Print to Mobile Apps, 11/10

Strategic Issues/Trends

• Accountable Care: Which Way Forward? 12/10
• HMO Springboard Approach, 12/10
• Standardized Medical Records, 12/10

Wellness/Prevention/Access

• Obesity-Prevention Programs Yield Community Partnerships, Referrals, and ROI, 2/10
• Faith Community Nursing Introduced in Phoenix Area—Improve Quality of Life, Aid Healing, Save Money, 8/10

eHealthcare Strategy & Trends, January—December 2009

Awards

• 2009 eHealthcare Leadership Award Winners, 11/09

Content

• Content Is King! But Does That Make You the Slave? Strategies for Staying on Top of Web Site Content, 10/09

E-Business

• Varying Administrative Options Can Help Health Plans Meet Consumer Expectations; Implications for Providers, 11/09

Intranet

• User-Centric Design Can Significantly Increase Intranet Adoption, 8/09

Marketing/Communications

• Unique Web Site Targeting Newcomers Engages and Informs, 1/09
• Healthcare Provider Ads ‘Go Wild’ to Build Web Site Traffic, 3/09
• Buy Online Offerings of Lo-cal ‘Traditional’ Media to Maximize Your Media Strategy, 4/09
• How to Access Facebook Demographic Data, 4/09
• Electronic Greeting Cards Promote and Support Causes—A Branding Vehicle, Too, 4/09
• Ask the Expert: In Today’s Economy, What e-Strategies Should Be Deployed to Engage and Convert Consumers? 4/09
• Ask the Expert: Should My Organization Consider Widgets? 5/09
• Hospitals Take Digital Signage to the Next Level, 6/09
• Online Humana Program Challenges Public to Improve Health, 6/09
• West Coast Hospital Takes Artistic Approach to Digital Signage, 8/09
• Ask the Expert: How Should Healthcare Organizations Blend Online and Offline Marketing Strategies to Achieve Their Organizational Goals? 9/09
• Today’s Webcasts Bring TV Studio Action to Operating Rooms—Hospitals Explore Options, Approaches, and Expenses, 10/09
• Unique Interactive Display Celebrates Life, Raises Funds, 10/09

Relationship Building

• Ask the Experts: How Do Patient Portals Benefit the Organization and Its Patients? 2/09
• Idaho System’s Three-Year Experience with a Homegrown Patient Portal Proves Positive, 7/09
• Kaiser Study: Seniors Comfortable Using Online Healthcare Tools, 10/09
• The Kids’ ER Waiting Room That Thinks It’s a Video Game, 12/09

Search Engine Strategies

• The How and Why of Google Analytics—Moving Beyond Web Log Analysis Programs, 1/09
• How to Ensure That Your Web Site Content Satisfies Both Search Engines and Visitors, 2/09
• Organization Uncovers Strategies That Deliver Involved Web Site Consumers, 8/09

Social Media

• Organizations Mine Blogs for Valuable Intelligence, 2/09
• Social Networking in Healthcare Plays Increasingly Vital Role in Research and Patient Care, 2/09
• Why Children’s Hospitals Love Facebook: Minimal Cost, Instant Access to Supporters … But Not Without Hazards, 4/09
• The Social Media Manager: Coming Soon to a Marketing Department Near You, 6/09
• Social Media Helps Hospital Connect and Communicate During Crisis, 7/09
• How Organizations Can Use Twitter and Articulate a Measur-able Value to the C-Suite, 9/09
• WellPoint Jumps Into Social Media with Early Successes, 9/09
• Guidance in Establishing a Social Media Policy, 9/09
• Online Patient Communities: What’s Working, What’s Not, and Why the Jury Is Still Out, 12/09

Strategic Web Initiatives

• Ask the Expert: How Can Web Technology Engage, Support, and Retain Board Members? 3/09
• Eyes on the Future, Children’s Hospital Boston Turns to Tweens, 5/09
• Special Cancer Survivor Events Go Online—From Concept to Live Site in Less Than 10 Days, 7/09
• Special Web Site Enhances Provider Communication Skills, 9/09
• Community Health Network Looks to Mobile Communications to Enhance Customer Relations, Support Patient Safety and Care, 11/09

Strategy/Planning/Site Development

• Innovative, Cutting-Edge Virtual Tours Engage, Inform, and Enhance Experience, 1/09
• Most Companies Not Ready to Design Web Sites for Desirability, 1/09
• Survey Shows Growing Consumer Interest in New Media and Online Health Tools, 3/09
• Hospital Web Priorities Revealed in e-Health Innovation Survey, 6/09
• Ask the Expert: How Do You Make Your Web Site Sticky? 7/09
• Intermountain Healthcare Gets the Most Out of a New Content Management System, 7/09
• How to Select a Search Marketing Vendor, 7/09
• What You Need to Know About Wrapping Related Web Site Content Around User Interest, 8/09
• Ask the Expert: How Can a Healthcare Organization Get the Most Out of Its Online Physician Directory? 10/09
• Analysis of Nearly Two Million Healthcare Conversations Will Provide Health System with Valuable Insights, 11/09
• Ask the Expert: What Are the Key Trends in Healthcare Web Site Development? Two Parts, 11/09 & 12/09

Technology

• Remote Patient Monitoring: A Critical Tool for Reducing Readmissions and ER Visits, 3/09
• Biometrics Takes Hold in Healthcare, 5/09
• Ask the Expert: What Is the Best Way to Connect the Enter-prise to the Community? 8/09

Trends, Developments, Online Demographics

• Ask the Experts: What Will 2009 Mean for e-Healthcare? 1/09
• How Health Plans Are Addressing the Weak Economy and New e-Healthcare Technologies, 3/09
• Internet Usage Growth Greatest for Age 40-Plus Popula-tion, But Social Networking Skews Younger, Finds Survey, 4/09
• Marketers Plan Increased Social Media Spending Despite Recession, 5/09
• What Do Your e-Healthcare Colleagues Think About Some Key Issues? 12/09

Usability of Web Sites

• Improved Web Site Usability Generates Organizational Cost Savings, 2/09
• Ask the Expert: What Is the Best Way to Measure Web Site Customer Satisfaction? 6/09
• Get the Most Out of Your Web Site Usability Testing, 8/09

Web Site Reviews

• Visiting Nurse Service of New York, Good Samaritan Hospital—High-Risk Breast Cancer Program, Bloomington Hospital, 1/09
• Cancer Treatment Centers of America Virtual Experience, Siteman Cancer Center—Your Disease Risk, Sutter Health—Thedoctorforyou.com, The Children’s Hospital at Montefiore Virtual Tours, 2/09
• The Scarborough Hospital, Sharing Mayo Clinic, AstraZeneca’s Symbicort, 3/09
• Methodist Medical Center of Illinois—MyMethodist.net, John C. Lincoln Hospitals, National Ovarian Cancer Coalition, Beverly Hospital, 4/09
• Kognito Interactive, Lee Memorial Health System, Midwest Center for Stress & Anxiety, Brooks Community Resource Center, 5/09
• Phoenix Children’s Hospital—Handprints, Cooper University Hospital, 6/09
• Southeast Missouri Hospital, Cypher Sirolimus-Eluting Coronary Stent, Loma Linda University Medical Center—Perspectives, Main Line Health Heart Center, 7/09
• LifeBridge Health—The Sandra and Malcolm Berman Brain & Spine Institute Finally Answers, LifeBridge Health—BraVo, Mount Carmel Health, Lexington Clinic, 8/09
• Children’s Healthcare of Atlanta—My Family Health Spot, St. Vincent’s Healthcare, Helen DeVos Children’s Hospital, 9/09
• VCU Medical Center, Is It Low T? Solvay Pharmaceuticals, CarePartners Health Services, 10/09
• Hospital for Special Surgery, Sutter Health, 11/09
• The University of Texas M.D. Anderson Cancer Center—Making Cancer History, WellPoint—Anthem, 12/09

Web Tools

• Use of Medical Animations on Healthcare Web Sites Surges; iPhone Application Offers New Opportunities, 5/09

Strategic Health Care Marketing, January – December 2009

Accountability/Database Marketing
Database Marketing

• Marketing Performance Report Reinforces Accountability, Helps Break Down Barriers Between Marketing and Clinical Areas, 6/09
• Customer Relationship Management Boosts Revenue and Marketing Efficiency—New Movers Serve as Example, 12/09

Advertising/Communications

• ‘Ambient Advertising’ Helps an Indiana Startup Gain a Strong Foothold, 1/09
• Five Lessons Participants Say They Have Learned from the ‘Ambient Advertising’ Campaign, 1/09
• Boiling Ideas Down to Basics: South Carolina System Uses Simple Messages and Unconventional Cartoon TV Spots to Build a Following in Its Market, 2/09
• Takeaway Lessons from South Carolina System’s Campaign, 2/09
• Smart Strategies for Health Care Advertising in Tight Times, 3/09
• Tease, Get Emotional, Then Talk Business—Three-Step Ad Campaign Builds Awareness and Referrals, 4/09
• Four Tips for Hospital Advertisers, 4/09
• Experts Speak Out About Social Media’s Place in the Health Care Marketing Mix, 6/09
• Marketing Health Care to the Modern Procrastinator, 8/09
• Will We Never Learn? 11/09

Brand Management

• Sprucing Up a Work-a-Day Image: Occupational Therapy’s New Brand, 5/09
• Picking a Good One—How to Name a Physician Group, 9/09
• Ambassadors in the Streets, Local Advertising, and Focused Message Are Key Components of Rebranding Campaign, 11/09

Business Development

• Perinatal Mental Health Programs Get Solid Returns, 1/09
• Overseas Medical Tourism Spurs Trend in Domestic Medical Travel, 3/09
• Concierge Medicine Programs: An Update, 3/09
• Economy ‘Ideal’ for Occupational Health Programs: Consultants Say Distracted Hospitals Are Largely Ignoring the Opportunity; A Few Noteworthy Exceptions, 5/09
• Texas Group Seeks to Emulate Northern Stars, 5/09
• Some Services Are Small but Mighty, 6/09
• Global Recession Affects Medical Tourism Trade, 7/09
• Complementary Medicine Gives ‘Luster’ to Hospitals, 7/09
• Retail Strategies for Health Care Organizations: Is Now the Time? 9/09
• Incontinence Centers Shine Bright Light on Problem, 10/09
• Miami Seeks Patients from Outside the United States in Collaborative Venture, 10/09
• Health Care Retail Clinics Continue to Expand, 12/09

Consumerism/Customer Relations and Service

• Advocating for Patients—Implications for Hospitals, 3/09
• How Hospitals Bring Patient Relations Initiatives to Life—Does Marketing Play a Special Role? 8/09
• Administrative Rounding Boosts Satisfaction Scores, 9/09
• Patient Relations Programs Drive Loyalty, Top-Line Revenue—Recruiting, Employee Engagement, Innovation Strategies Play a Role, 10/09

Innovation

• Michigan System Opens New Hospital That Exemplifies ‘Health and Healing Beyond the Boundaries of Imagination,’ 3/09
• Executives Assume Front-Line and Support Staff Jobs—COO as Patient Transporter for the Day, 12/09

Market Research

• Use Market Research to Strengthen Your Financial Health, 5/09
• Boomer Women Are Not Like Women of Years Past, 6/09
• Immediate Feedback Tool Ups Patient Satisfaction Score, 6/09
• Mystery Shops Can Help Detect Key Problems That Keep Patients Away, 8/09
• Mystery Shopping Nuggets, 8/09
• Alternative to Traditional Focus Groups Saves Money, Offers Flexibility, 9/09
• Think Your Market Research Is Working? Think Again. Questioning Traditional Research Methods and Exploring the New, 10/09
• Additional Insights—Resources for Getting Closer to the Customer, 10/09
• University of Michigan Health System Pilots Experience Mapping in Patient-Centered Skin Cancer Program—A Framework for Destination Marketing; Creating Patient, Physician Advocates, 11/09

Physician Relations/Operations

• Medical Staff Engagement, 2/09
• Physician Mentoring Boosts Recruitment and Retention, 4/09
• Helpful Resources for Physician Mentoring, 4/09
• Physician Retention, 4/09
• How Physician Engagement Drives Physician Satisfaction and Market Share, 4/09
• ‘Surgicalist’ Programs Create Efficiencies, Attract Physicians, 11/09
• Meridian Health Pilots Sophisticated Physician-to-Physician Marketing Program—But Future Path Uncertain, 11/09

Planning

• Strategists Face Financial Fear Factors, 2/09
• Marketers Need to Lead Miracle on Main Street, 2/09

Public Relations/Advocacy

• Hospital Hospitality Houses Thrive Despite Being Unprofitable—Think Mission, Goodwill, and Word-of-Mouth, 2/09
• Transforming PR Tactics in a Troubled Economy—How Will Patients and Other Stakeholders React When Expensive New Hospitals Open in Some of the Nation’s Hardest-Hit Areas? 4/09
• Media Relations’ New Realities, 4/09
• How Hospitals Should Respond to Consumer Questions About Their Economic Stability, 6/09
• How to Work with—and Around—Ineffective Spokespeople, 11/09

Quality and Outcomes

• Text Message Reminders Can Expand Relationships with Patients and Improve Outcomes—But Short Message Service, or SMS, Communication Isn’t Perfect, 7/09
• Texting Innovation, 7/09

Sales and Promotion

• Physician Liaison Programs: Do’s and Don’ts, 5/09
• The Business of Manners, 8/09

Strategic Issues/Trends

• Top Trends Affecting Health Care Marketing in 2009, 1/09
• Health Care Reform Has Implications for Marketers—Get Used to the ‘New Normal,’ 12/09

Wellness/Prevention/Access

• Hospitals Get Serious About Wellness, Starting with Waistlines of Their Own Employees, 7/09
• Dual Campaigns Tempt Employees to Eat Well, Lose Weight, 7/09
• A Focus on Cultural Diversity Pays Off, 8/09