Still Flying Blind? How Privacy can Power Performance for Healthcare Marketing

Discover Exclusive Insights from a Survey of 120 Healthcare Marketing Leaders

A new eHealthcare Strategy & Trends webinar with insights from Ours Privacy

Wednesday | July 15, 2026 | 2 p.m. Eastern

Your Presenters:

• Jessica Holton, CEO and Co-Founder, Ours Privacy
• Jonathan Papp, Senior Director of Marketing, WelbeHealth

Moderated by: 

• Kyle Hardner, Contributing Writer, Plain English Health Care

For health system marketers, balancing campaign performance with compliance has never been harder. First came OCR ruling on online tracking technologies for HIPAA-covered entities, guidance that sent teams scrambling to pause campaigns and remove tracking pixels. Then came state privacy laws, class action lawsuits, and programmatic CIPA demand letters.

How are your peers coping with all these changes? Many are rebuilding their martech stacks from scratch. But a key gap remains: While 94% of marketers say they’re confident their martech stack is HIPAA-compliant, 57% stitch together multiple tools, and 18% aren’t sure if they use a consent management platform (CMP) at all.

Join marketing leaders on June 30 for a candid conversation about what’s working and what’s not. We’ll open the session with insights from 120+ marketers based on the 2026 Ours Privacy Marketing Compliance Survey, and then get real-world perspective from a marketing leader who rebuilt their martech stack in the OCR aftermath.

You’ll learn:

• The future of marketing compliance in the era of AI.  

• What marketers are saying about the gap between compliance confidence and actual capabilities. 

• How to move toward tracking the full patient journey compliantly, and where most marketers get stuck. 

• How one health company navigated the post-OCR environment and rebuilt its martech stack. 

• Practical next steps for moving from a patchwork of tools to a more unified approach. 

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Webinar at a Glance

Date:   Tuesday, July 15, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free to attend thanks to our event sponsor.

How to Make Your Architectural Review Committee More Fair and Effective

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, July 9, 2026
2-3 p.m. Eastern

A North Carolina case, Duff v. The Sanctuary at Lake Wylie Property Owners Association, sums up the challenges with architectural review committees—they often don’t have great policies and procedures, and they can get your condo or HOA into big legal trouble.

In Duff, the court held that an HOA’s ARC essentially put homeowners through the motions with no intention of approving their architectural requests. That arbitrariness cost the HOA dearly—$70,000 in punitive damages alone.

Duff isn’t the first case in which an ARC acted improperly, and it won’t be the last. But we can help you ensure your community’s ARC doesn’t land your association in similarly choppy waters—and we can help you tackle the new questions ARCs face today as a result of challenges triggered by new focus on structural issues as a result of the Surfside, Fla., condo collapse.

Join us for an in-depth webinar on July 9, when two community association lawyers will help you understand how you can strengthen your ARC to ensure fewer headaches, happier owners, and a fairer, more consistent outcome.

You’ll get clear and helpful information on:

• The many different ways governing documents address architectural review (some allow broad powers, others less, some have a separate and independent committee, others don’t)
• A review of a few cases in various states showing the ways ARCs got community associations in legal trouble
• Who should be on your ARC and whether you can make changes whenever you think it would improve your processes
• How to determine which architectural changes need to be approved by your ARC and which don’t—and whether that standard has changed today temporarily or permanently as a result of scrutiny post-Surfside
• The factors the ARC should consider in reviewing requests—every single time they get a request, along with tips for reviewing applications
• Whether your ARC or board can control or influence owners’ decisions about whether they can have workers on site inside and outside their homes, and when it might be wise to do so, if it’s possible
• How you and your ARC members can improve consistency and predictability for owners by creating a historical record to ensure ARC members today, and those in five years, are aware of past decisions
• How owners can appeal ARC decisions
• Dos and don’ts when it comes to ARC practices
• And much more!

In one hour, you’ll receive information you can implement immediately to ensure your ARC operates professionally and consistently—and ultimately that your owners will understand and respect your ARC’s decisions. Register now for this informative event for community association board members.

HOA Board Members and Fiduciary Duties: What You Must Know to Fulfill Your Duty to Your Association and Protect Yourself from Personal Liability

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, May 14, 2026
2-3 p.m. Eastern

When you volunteered to serve your community association as a board member, did you realize you were agreeing to set aside your own interests and act as a fiduciary on behalf of the entire association? Are you confident you know every scenario where you might trip up and expose yourself to personal liability by failing to live up to this important duty?

Set aside an hour of your time to learn what you need to know and ensure you’re not risking your own financial security by making common—but easily avoidable—mistakes while volunteering as an HOA board member.

Join us for in an in-depth webinar on May 14 led by two community association experts who will explain in layperson’s terms what it means to act as a fiduciary for your association.

You’ll learn:

• The legal definition of a fiduciary—and the real-life risks you face if you’re found to have breached your fiduciary duties
• The specific responsibilities you carry because of your fiduciary duties, including:
  • What it means to act in a “representative capacity”
  • Understanding the “business judgment rule”
  • How to meet confidentiality requirements
• Tips to help you understand potential conflicts of interest and how they can trigger a breach of your fiduciary duty
• Best practices to help you avoid the most common conflicts of interest board members face
• Information to help you identify when providing full disclosure will diffuse conflicts of interest, along with practical suggestions for doing that properly
• What you need to know about insurance to protect you from claims of a breach of your fiduciary duty
• And much more!

Arm yourself with the knowledge you need to protect yourself and your association. Bring your entire board and make sure everyone knows these critical, fundamental concepts of good HOA governance. By proactively educating your entire board, you may just nip a potential conflict of interest problem in the bud. Register now for this informative event for community association board members.

Maximizing MarTech in Healthcare: From Stack Sprawl to Strategic Growth

A new eHealthcare Strategy & Trends webinar with insights from Atlantic Health, UNC Health and Unlock Health

Wednesday | May 13, 2026 | 2 p.m. Eastern

Your Presenters:

• Orla Seidel, Director, CRM & Digital Marketing at Atlantic Health
• Susie Magrogan, Performance and Demand Gen Director at UNC Health
• Lisa Bevere, Senior Director of Digital Strategy at Unlock Health

Moderated by: 

• Jamie Mermelstein, VP of Digital Experience at Unlock Health

Healthcare marketing teams are under more pressure than ever. Budgets continue to tighten. Access constraints are real. The C-Suite’s quest for true marketing ROI is at an all-time high. And data is everywhere, but rarely aligned.

Most organizations have invested heavily in marketing technology. Yet attribution remains fragmented, reporting often explains activity instead of impact, and connecting marketing to actual patient access and volume still feels out of reach.

So what does full-funnel marketing really look like in healthcare — across rural systems, academic medical centers, and community health organizations alike?

Join marketing leaders from UNC Health and Atlantic Health for a candid conversation about what’s working, what’s breaking, and what the ideal state could be. Unlock Health will open the session by outlining a practical vision for full-funnel orchestration — where EMR data, digital engagement, traditional media, and operational capacity align to drive measurable patient action — and then turn to the panel for real-world perspective.

Together, we’ll explore: 

• Where attribution breaks down in healthcare organizations — and why 
• How to connect brand investment to measurable access and utilization 
• What full-funnel governance requires across marketing, IT, analytics, and operations 
• How to move from reporting metrics to guiding decisions 
• What it takes to align strategy, martech, and Epic tools to achieve true full-funnel marketing and analytics

If your stack feels complex but underperforming — and you’re being asked to prove ROI in an environment of shrinking margins and rising expectations — this conversation is for you.

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Webinar at a Glance

Date:   Wednesday, May 13, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free for members of eHealthcare Strategy & Trends.

Don’t Get Soaked: What Your Condo/HOA Needs to Know to About Who Maintains, Repairs, and Pays to Prevent and Clean Up Water Damage

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, April 16, 2026
2-3 p.m. Eastern

We can’t tell you how many requests we’ve gotten recently from HOAleader.com readers for more information on how to handle the swamp that is water damage in a community association. This is one of the most confusing and frustrating challenges that arises, not just in condos and townhomes but also in HOAs, where water from common areas creeps into and causes damage to owners’ individual units.

Sometimes documents are confusing. Sometimes they’re simply silent. Are you just supposed to wing it when it comes to who’s responsible to pay and maintain property to prevent water intrusion and to pay and fix owners’ property when water escapes into their units?

We got you.

Join this in-depth webinar on April 16 with two community association lawyers who have provided extensive guidance to their clients on these issues will walk you through the steps to take to smartly and consistently address these.

You’ll get easy-to-understand information on:

• The steps you and the owners involved should take immediately to contain the problem
• What governing documents provisions to review to determine whose job it is to maintain and repair building components that can contribute to water damage
• The provisions that will guide you in identifying who’s responsible for repairing the damaged property
• How to figure out who pays for repairs, regardless of who caused the damage
• What to do when your documents are silent on critical issues in your analysis
• What to know about owners and association insurance when it comes to getting reimbursed for the cost of repairs
• The pros and cons of association documents that allow only the association to conduct repairs but then allow the cost of those repairs to be assessed back to owners
• Tips for amending your governing documents to more clearly identify who’s responsible for what
• And much more!

In 60 quick minutes, you’ll receive a roadmap that helps you avoid confusion and tension when you’re already dealing with a stressful emergency situation. Register now for this informative event for community association board members.

80% of Patients Say Digital Experience Shapes Trust: What Health Systems Need to Know

A new eHealthcare Strategy & Trends webinar with insights from Cleveland Clinic, Renown Health, SearchStax and MDRG

Wednesday | April 22, 2026| 2 p.m. Eastern

Your Presenters:

• Amanda Todorovich, Enterprise Executive Director of Digital Marketing, Cleveland Clinic
• Cristal Woodley, VP of Marketing, Renown Health
• Kristy Roldan, VP of Growth, MDRG
• Chris Pace, VP, Healthcare Industry, SearchStax Inc.

Moderated by: 

• Char Wilson, Owner & Principal Consultant, Char Wilson Consulting

Trust in healthcare is under pressure — and 80% of patients would feel better about their providers if the digital experience improved. 

When patients engage online, they are looking for more than information: Every digital experience, search result, navigation path, and self-service interaction either reinforces confidence or introduces doubt. 

Join us April 22 to hear new consumer research and practical insights from digital leaders at The Cleveland Clinic, Renown Health, SearchStax and MDRG Research. We will examine how the website experience is shaping patient trust today and the most important enhancements you can make to remain competitive.

From the impact of site search performance to the role of personalization and first-party data, we’ll examine where digital friction erodes confidence — and where thoughtful design can rebuild it.

You will learn:

• What new research reveals about the connection between digital experience and patient trust 
• How search, navigation, and self-service tools influence decision-making 
• Where hospital websites unintentionally create friction 
• The role of personalization and first-party data in strengthening engagement 
• How to reduce call center strain while improving brand perception

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Webinar at a Glance

Date:   Wednesday, April 22, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free for members of eHealthcare Strategy & Trends.

Sound Advice: How Award-Winning Healthcare Podcasts Build Trust and Brands

A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2025 eHealthcare Leadership Awards

Tuesday | March 17, 2026 | 2 p.m. Eastern

Panelists:

• Bill Klaproth, director of marketing and production, DoctorPodcasting
• Melody Bradley, digital media supervisor, South East Georgia Health System
• Kenneth Hines, associate director, digital strategy, The Ohio State University Comprehensive Cancer Center (OSUCCC – James)
• Dr. Rita Roy, CEO, National Spine Health Foundation

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

Healthcare podcasts have moved well beyond trend status. Today, award-winning programs are shaping brand perception, deepening community trust, and extending clinical expertise far beyond the organization’s walls.

Join winners of the 2025 Leadership Awards in the Best Healthcare Podcasts category — along with industry expert and category sponsor Bill Klaproth of DoctorPodcasting — for a behind-the-scenes look at what separates good podcasts from great ones.

From oncology breakthroughs and spine health recovery stories to community-focused education, this roundtable will explore how podcasts can elevate brands, amplify expertise, and build meaningful connections.

Whether you’re launching a new show or refining an existing one, you’ll walk away with practical insights you can apply immediately.

Join us for a roundtable discussion on March 17 with industry leaders who will share best practices and practical advice.

Take advantage of this opportunity to ask questions, join the conversation, and gain practical advice and insights that you can adapt and use in your organization.

You’ll hear how leading organizations:

• Define strategy and audience before hitting “record”
• Balance clinical credibility with compelling storytelling
• Spotlight patient voices in authentic and responsible ways
• Sustain momentum month after month
• Measure success beyond downloads

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Webinar at a Glance

Date:   Tuesday, March 17, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free for members of eHealthcare Strategy & Trends.

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

CRM in Action: Building Smarter, More Integrated Programs

Wednesday    |   February 25, 2026    |   2 p.m. Eastern

Your Presenters:

• Laura Lee Jones, Founder & CEO of LionShare
• Kelly Faley, Principal, Kelly Faley Consulting LLC
• Denise Davis, Vice President, Marketing Technology & Operations, Emory Healthcare
• Craig Kartchner, Chief Marketing & Customer Engagement Officer, HonorHealth

Moderated by:

• Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C

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Sponsored by:

This event is free to attend thanks to our event sponsor.

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Healthcare marketers are under increasing pressure to show results, but CRM programs still struggle to deliver on their full potential. In this expert panel, four industry leaders return to share new insights, lessons learned, and evolving strategies for turning CRM into an enterprise growth engine.

From operational readiness to data governance and cross-functional alignment, we’ll explore what it really takes to build CRM programs that move the needle across patient engagement, referral growth, and system-wide visibility.

In this webinar, you’ll learn how to:

• Identify and prioritize CRM use cases that align with organizational goals, including growth, retention, and value-based care initiatives

• Avoid common data and campaign missteps by improving integration and governance

• Design CRM strategies that engage both consumers and referring physicians

• Build the cross-functional alignment needed for long-term success

• Translate insights into action, whether you’re launching, scaling, or refining your CRM

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Webinar at a Glance

Date:   Wednesday, February 25, 2026
Time:   2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free to attend, thanks to our event sponsor.

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Can’t attend on February 25?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.

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The Future of Hospital Websites

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

March 9-13, 2026

Hospital and health system websites are evolving faster than ever. 

From AI Overviews reshaping search visibility to the rise of composable CMS platforms, digital teams are under pressure to keep pace with consumer expectations, compliance, and ROI demands. 

The Future of Hospital Websites Virtual Summit brings together experts and peers for a week of practical, one-hour sessions that explore the strategies, technologies, and governance models you need to build a flexible, patient-centered digital front door. 

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Agenda at a glance

Day 1: Monday, March 9
Keynote Panel with Health System Leaders

2:00 p.m. Eastern

The Next Generation of Hospital Websites

Panelists:

• Adrienne Woods, Vice President, Consumer Engagement, Hackensack Meridian Health
• Jeff Stewart, VP, Strategic Marketing, CHRISTUS Health
• Mona Baset, Vice President, Digital Engagement, Intermountain Health

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

Day 2: Tuesday, March 10
Strategy & Vision

1:00 p.m. to 2:00 p.m. Eastern

Rethinking the Healthcare Websites

Panelists:

• Cynthia Li, Vice President, Client Partnership, Huge
• TJ Kottenstette, Digital Strategist, The Kids Mental Health Foundation, Nationwide Children’s Hospital

Moderated by:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

2:30 p.m. to 3:30 p.m. Eastern

Design, UX, and Access to Care: Why Compliance Is Only the Beginning

Panelists:

• Diane Hammons, Director of Digital Engagement, WG Content 
• Ben Cash, CEO, Reason One
• Andy Lyons, Interim Vice President & Chief Marketing and Digital Officer, Roper St. Francis Healthcare
• Kayla Saturday, Director, Digital Experience & Integration, Emory Healthcare

Moderated by:

• Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C 

Day 3: Wednesday, March 11
Content & Search

1:00 p.m. to 2:00 p.m. Eastern

How Content Informs Digital Transformation

Panelists:

• Heather Linder, VP, Brand and Growth Marketing, OU Health
• Kalee Hildreth, Senior Digital Content Strategist, UChicago Medicine

Moderated by:

• Ahava Leibtag, President, Aha Media Group 

2:30 p.m. to 3:30 p.m. Eastern

Ask Us Anything: AI Search + the Future of Website Content

Panelists:

• Amanda Todorovich, Enterprise Executive Director, Digital Marketing Cleveland Clinic 
• Ahava Leibtag, founder and CEO, Aha Media Group 

Moderated by:

• Lacey Reichwald, Aha Media Group, as moderator

Day 4: Thursday, March 12
Technology & Infrastructure

1:00 p.m. to 2:00 p.m. Eastern

Creating Flexible Hospital Websites That Grow with Your Organization

Panelists:

• Meghan Eddy Crombie, Senior Enterprise Account Executive, Optimizely
• David Sturtz, Senior Vice President of Product, Geonetric
• Jon Catanese, Manager Digital Communications, MetroHealth
• Aaron Watkins, AVP, Digital Strategy, NorthBay Health

Moderated by:

• Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C 

2:30 p.m. to 3:30 p.m. Eastern

From Silo to System: Building a Scalable Location Strategy That Improves Findability

Panelists:

• Ben Dillon, CEO, Geonetric 
• Mandi Graham, Application Analyst IV, Billings Clinic
• Jeff Giffin, Digital Marketing Liaison, Billings Clinic

Moderated by:

• Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C 

Day 5: Friday, March 13
Closing Keynote

2:30 p.m. to 3:30 p.m. Eastern

Platinum Playbook: An Inside Look at Award-Winning Hospital Websites

Panelists:

• Carolina Anthony, Executive Director, Digital Marketing, AdventHealth
• Laura Housholder, Digital Marketing Manager, Children’s Nebraska

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

The 12 Most Pressing Issues for Condo/HOA Boards In the New Year

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, December 18, 2025
2-3 p.m. Eastern

Free Member Webinar Members can register for this event at no cost by clicking register now. Not a member yet? Just sign up for a free 7-day trial, and then register here.

The condo and HOA world is going through huge upheaval, from increased insurance costs to tighter requirements on reserves and maintenance to the use of artificial intelligence to both benefit and to attack boards.

The coming year promises to be just as intense. That’s why the best-run boards are working now to prepare their condo/HOA for the issues they’re most likely to face in the coming year.

We can help you identify and prepare for the challenges of 2026. Join us for a must-attend webinar on December 18. You’ll hear four community association experts with decades of experience discuss the trends they expect to be front and center in 2026, along with what you need to know to ensure you’re ahead of the curve instead of constantly putting out fires.

Here are 12 hot topics our experts are tracking for their clients:

1. What to know about the dramatic rise in recalls and contested elections, including how to prevent them with smart, proactive steps early rather than after-the-fact damage control
2. What you need to know about owners unleashing artificial intelligence on both boards and their association attorneys
3. The tactics boards are using to stay insured without breaking the bank
4. Why you should be preparing for increased delinquencies, including implementing or updating your collection policy
5. How to handle owners’ more-frequent records requests and demands for transparency
6. Tips for addressing your aging infrastructure without creating a financial crisis
7. Why California’s new law capping most condo/HOA fines at $100 is both a horror story and a heads up for boards nationwide about the importance of being aware of what’s happening in your state and local governments
8. Tactics for conveying bad news—perhaps assessment increases or special assessments—to your owners without facing mutiny and over-the-top anger
9. Why regulatory complaints against condos and HOAs are on the rise (spoiler alert: they’re relatively cheap or even free to file) and best practices and steps for dealing with those that will inevitably be filed against your association
10. How some California condo and HOA boards learned hard lessons after the “damage and destruction” language of their governing documents became an issue after wildfires
11. How technology is affecting condo and HOA notices—can you just email notices for such things as your annual membership meeting to members to save time and costs of postage?
12. When trying to curb attorneys’ fees can backfire and even lead to criminal penalties against your board members

In 60 information-packed minutes, you’ll get the information you need to ensure that 2026 is your association’s best and most positive year ever. Register now for this informative event for community association board members.