Category Archives: Webinars

AI in Healthcare Marketing Week [Virtual Summit from eHealthcare Strategy & Trends]

AI in Healthcare Marketing Week

A virtual summit for healthcare marketers and digital strategists
from eHealthcare Strategy & Trends

December 8-12, 2025

Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?

From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Whether you’re building your first use case or shaping a system-wide roadmap, this virtual summit will help you move toward meaningful, mission-aligned implementation.

Agenda at a glance

Day 1: Monday, Dec. 8

2 – 3 p.m. Eastern: Panel Discussion

Keynote Panel: Inside the Real-World AI Playbooks of Leading Health Systems

Learn What’s Working and What’s Next from Marketers Implementing AI at Scale

Panelists:

Val Lopez, Assistant Vice President, Marketing Operations, Baptist Health South Florida
Lisa D. Mason, AVP of Product Design and Insights, Providence
Amanda Todorovich, Enterprise Executive Director, Digital Marketing, Cleveland Clinic
Stephanie Wierwille, EVP, Engagement, BPD

View full description »

Day 2: Tuesday, Dec. 9

1 – 2 p.m. Eastern: Panel Discussion

AI and Content: Turning Generative Tools into a Scalable Strategy

Panelists:

Emily Baker, AVP, Engagement Strategy, BPD
Matt Cyr, Founder & President, Loop AI Agency
Allie Karas, Senior Vice President of Content, MJH Life Sciences
Carolina Anthony, Digital Marketing Strategist & Community Advocate, AdventHealth

2:30 – 3:30 p.m. Eastern:

Consumer Behavior in the Age of AI Search: How to Make Your Content Seen and Trusted

Presenters:

Lacey Reichwald, Director of Marketing, Aha Media Group
Robbie Schneider, SMS, Franciscan Health

Session Sponsor: Aha Media

Day 3: Wednesday, Dec. 10

1 – 2 p.m. Eastern: Panel Discussion

Delivering on the Promise of Data-Driven Transformation

Panelists:

Anthony Cadieux, VP of Performance Marketing, AdventHealth
Anne DiNapoli Block, Managing Director, Data Solutions & Analytics, BPD
Brian Gresh, Vice President, Chief Marketing & Communications Officer
Amber Welch, VP, Marketing and Digital Platforms, Ochsner Health

2:30 – 3:30 p.m. Eastern: Case Studies

Panelists:

John Davey, VP, Marketing Technology, Mount Sinai Health System
Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health
Micha Siegel, Director, Product Innovation and Strategy, BPD

Day 4: Thursday, Dec. 11

1 – 2 p.m. Eastern: Panel Discussion

AI Agents and Workflow Optimization: From Idea to Impact

Panelists:

Matt Cyr, Founder & President, Loop AI Agency
Carrie Liken, Strategic Account Executive, Snowflake
Victor Reiss, Chief Consumer Officer, UNC Health

2:30 – 3:30 p.m. Eastern: Case Studies

Panelists:

Andrew Chang, Chief Marketing Officer, UChicago Medicine
Chris Hemphill, Founder and Head of Applied Data Science & AI Modular Feedback
Paul Lambson, Assistant Vice President, Consumer Technology, Northwell Health

Day 5: Friday, Dec. 12

1 – 2 p.m. Eastern: Panel Discussion

Enterprise Design for AI

Panelists:

Victoria Davis, Group Account Director, BPD
Christine Kotler, Chief Marketing and Communications Officer, Baptist Health South Florida
Pam Landis, VP, Digital Engagement, Hackensack Meridian

2:30 – 3:30 p.m. Eastern

Closing Keynote: The Einstein Divide
Transforming Marketing & Communications in an AI Era

Panelists:

Jason Lesandrini, Assistant VP of Ethics, Wellstar Health System
Sameer Sethi, Chief Analytics Officer, Hackensack Meridian
Stephanie Wierwille, EVP, Engagement, BPD

The Labor Cost Leak: Uncovering Hidden Costs in Your Senior Care Organization [I Advance Senior Care Webinar]

The Labor Cost Leak: Uncovering Hidden Costs in Your Senior Care Organization

A new webinar for executives, administrators, directors and other care leaders at senior care and LTC facilities.

Wednesday | December 3, 2025 | 2 p.m. Eastern

Moderator:

Paige Cerulli, Author & Editor at I Advance Senior Care

Panelists:

Thomas VanAntwerp, Senior Director of Solutions Consulting, Smartlinx
Jennifer Mills, Director of Marketing, Smartlinx

The high costs of running a senior care organization today aren’t all visible. This session dives deep into the often-overlooked, hidden labor costs that are silently eroding your bottom line and directly fueling workforce burnout and instability.

From constant, expensive overtime and inefficient scheduling to the true financial and human cost of high staff turnover and over-reliance on premium-rate external agencies, these labor leaks are damaging your team’s morale and your organization’s long-term health.

Join us to learn specific, actionable strategies for leveraging data analytics and modern workforce management technology to gain a crystal-clear view of these hidden expenses.

Discover how successful senior care operators are moving beyond spreadsheets to uncover, measure, and proactively eliminate these costs, leading to a more engaged workforce and a stronger financial foundation.

Key Takeaways:

Identify the most common “hidden” labor cost leaks in senior care.
Learn how data-driven workforce technology provides the necessary insights to expose costly patterns.
Implement strategies to optimize staff utilization and reduce dependency on expensive external agencies.
Understand the true cost of turnover and benchmark your retention strategy for measurable savings.

Webinar at a Glance

Date: Wednesday, December 3, 2025
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: This event is free to attend thanks to our event sponsor.

Transforming Patient Acquisition with AI-Powered Conversation Intelligence [eHealthcare Strategy & Trends Webinar]

Transforming Patient Acquisition with AI-Powered Conversation Intelligence

Discover how Emory Healthcare and University Hospitals connect the dots between digital touchpoints and phone conversations, creating seamless experiences that drive patient acquisition and retention.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and growth leaders

Tuesday | November 18, 2025 | 2 p.m. Eastern

Your Presenters:

Allyzon Zahorcak, Director, Performance Marketing, Emory Healthcare
Noah Brooks, Manager of Analytics & Strategy, University Hospitals
Lyndey Brock, Director of Account Management Health, Healthcare Vertical, Invoca

Moderated by:

Jane Weber Brubaker, Executive Editor, Plain-English Health Care

The patient journey typically begins with a digital interaction — a paid ad, a web search, a social media post — and culminates in a phone call.

But without access to real-time data about the caller, marketers are flying blind. The result can be a disconnected experience for the patient and a missed opportunity for your brand.

In this webinar, we’ll show you how Invoca’s AI-led technology helps marketing teams at Emory Healthcare and University Hospitals gain visibility into the entire patient journey — enabling them to create seamless, empathetic experiences that drive conversions.

Join us for this free webinar on Tuesday November 18, 2025, at 2:00 p.m. and learn how AI-powered call analytics can help you optimize your marketing spend and drive operational efficiencies.

You’ll Learn:

How to track call conversions back to the exact ad or keyword that drove them.
How you can automate bidding strategies and optimize for high-value patient calls.
How to improve your website by understanding which interactions led to calls.
How to use digital intent data to route callers to the most qualified agent or care location, improving first-call resolution.

Webinar at a Glance

Date: Tuesday, November 18, 2025
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: This event is free to attend thanks to our event sponsor.

HOAleader.com Offers New Webinar on How to Create Enforceable Rules, Effective Fines, and a Fair Violation Process

Enforcement of Your HOA’s Rules: How to Create Enforceable Rules, Effective Fines, and a Fair Violation Process

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, October 2, 2025
2-3 p.m. Eastern

Our experts tell us that tensions continue to escalate at condos and HOAs—and more and more angry owners are more defiant and willing to challenge authority than ever before. So enforcing your condo or HOA’s rules in today’s environment must feel like you’re in a high-wire act.

But ensuring that rules in your community are enforced consistently and fairly doesn’t have to be a pitched, tense, and unpleasant battle between your board and your homeowners. With some smart planning, you can make enforcing your HOA’s rules quicker, easier, and less stressful.

Join us for an in-depth webinar on October 2 led by two community association experts who have decades of hands-on experience in advising associations on how to create and enforce rules and insights on the day-to-day operations of rules enforcement. You’ll get up-to-date practical ideas, systems, and processes you can begin to take advantage of at your association the minute the webinar ends.

You’ll learn:

The role of the lowly rule in HOAs, being less powerful than a CC&R or a bylaw, but easier to implement than provisions in those weightier documents
How to determine the steps you need to follow to create enforceable rules
Tips for identifying what you can handle with a rule and what you should never try to accomplish through a rule
How fines fit into rulemaking, including how to set an effective fine amount and how to know when you’ve gone too far with a fine
The steps you need to take to create an effective violation system — from notice of a violation to providing a meaningful right for owners to state their defense at a fair hearing
Insights into rules you’ll never be able to enforce and fines that’ll fall short of their goal to curb repeated violations
Suggestions to help you avoid the most common mistakes boards make creating and enforcing their rules
And much more!

In just 60 minutes, you’ll gain practical, valuable tools you can use right away to make your rules more enforceable and your violation process more fair. Register now for this informative event for community association board members.

SEO in the Age of AI and Google Overviews: Winning Digital Visibility in Healthcare – New Webinar from eHealthcare Strategy & Trends

SEO in the Age of AI and Google Overviews: Winning Digital Visibility in Healthcare

Don’t get left behind as organic traffic shifts to AI aggregators — get the strategies, context, and actionable guidance you need.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and growth leaders

Wednesday | September 24, 2025 | 2 p.m. Eastern

Your Presenters:

Brandon Schakola, SEO Expert & Digital Marketing Lead, Healthcare Success
Maelina Frattaroli, Lead Copywriter and Content Strategist, Connecticut Children’s
Pamela Landis, Vice President, Digital Engagement, Hackensack Meridian Health

Moderated by:

Stewart Gandolf, CEO, Healthcare Success

From AI Overviews to zero-click search and plummeting site analytics, hospital marketers are struggling with a new digital reality.

Google’s latest AI-powered features and rival platforms like ChatGPT, Gemini, Perplexity, and Claude have upended SEO strategy, with some hospitals losing up to 50 percent of their web traffic overnight.

How do you ensure your organization shows up, stands out, and stays trusted in this rapidly evolving search landscape?

Join us for this free webinar on Wednesday September 24, 2025 at 2:00 p.m. Our panel featuring hospital leaders and digital strategy experts will analyze actual cases, reveal technical and brand gaps, and identify what it takes to “win” in the AI era.

You’ll Learn:

Why old-school keywords are obsolete — and what’s replacing them
How to secure visibility in Google AI Overviews, ChatGPT, Gemini, and beyond
Why being a trusted authority, thought leader, and omnipresent brand is now non-negotiable
Realistic solutions for the “disappearing traffic” crisis and ongoing LLM visibility battles
Concrete steps to find and fill your content gaps, and measure today’s AI-driven success

Don’t miss it!

Webinar at a Glance

Date: Wednesday, September 24, 2025
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: This event is free to attend thanks to our event sponsor.

The Future of Hospital Websites: Navigating AI, Search, UX, and the Shift to Composable Architecture [eHealthcare Strategy & Trends Webinar]

The Future of Hospital Websites: Navigating AI, Search, UX, and the Shift to Composable Architecture

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Wednesday | September 3, 2025 | 2 p.m. Eastern

Your Presenters:

Michael Kinkaid, Chief Product and Technology Officer, Reason One
Laura Housholder, Digital Marketing Manager, Children’s Nebraska
Martha van Berkel, Co-founder and CEO, Schema App
Tyler Pierce, Director of Digital Engagement, Rochester Regional Health
Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health

Moderated by:

Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C

Your hospital website has evolved far beyond its origins, it’s now the digital front door to your entire health system. But between AI hype, vendor promises, and the shift to composable architecture, many healthcare organizations struggle to connect the dots between available technologies and actual patient needs. The result? Fragmented digital experiences that fail to deliver on their promise.

Join us on Wednesday, September 3, for a candid conversation with healthcare digital leaders who are successfully bridging the gap between emerging technology and practical patient needs. We’ll cut through the buzzwords to focus on what’s actually working, what’s worth investing in, and how to develop the strategic framework that’s often missing when implementing new website technologies.

Join us as our panelists explore how you can:

Develop a strategic approach to website transformation that aligns technology choices with organizational goals and patient needs
Make smart platform decisions by understanding the real differences between major platforms and when composable solutions make sense
Build flexible foundations using composable architecture to future-proof your investment and enable rapid adaptation
Implement AI thoughtfully with clear use cases that enhance rather than complicate the patient experience, from intelligent search to automated scheduling to personalized content delivery
Improve findability and discoverability through advanced SEO, schema markup, and optimizing for how patients now search using generative AI tools like ChatGPT and Google’s AI overviews
Create governance models that balance innovation with security, compliance, and the need for strategic oversight

Don’t miss it!

Webinar at a Glance

Date: Wednesday, September 3, 2025
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: This event is free to attend thanks to our event sponsor.

What Are Parents Really Thinking About Children’s Health Care? Strategic Health Care Marketing Offers New Webinar on Pediatric Marketing in 2025

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Pediatric Marketing in 2025: What Are Parents Really Thinking About Children’s Health Care?

Wednesday | May 21, 2025 | 2 p.m. Eastern

Your Presenters:

Deb Pappas, Vice President, Chief Marketing & Communications Officer, Connecticut Children’s
Bob Davidson, Vice President, Marketing & Communications, Children’s Nebraska
Leona Wong, Director of Brand Strategy, Stanford Medicine/Children’s Health

Moderated by:

Rob Klein, Founder & CEO, Klein & Partners

Webinar at a Glance

Date:   Wednesday, May 21, 2025
Time:   2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost:   This event is free to attend, thanks to our event sponsor.

Can’t attend on May 21?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.

Strategic Health Care Marketing in Academic Medical Centers: Navigating 2025’s Challenges [Strategic Health Care Marketing Webinar]

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Strategic Health Care Marketing in Academic Medical Centers: Navigating 2025’s Challenges

Wednesday | April 2, 2025 | 2 p.m. Eastern

Your Presenters:

Don Stanziano, SVP, Chief Marketing Officer, Banner Health
Tara Coyle, Senior Director, Web Strategy at MUSC
Suzanne Hendery, Chief Marketing & Customer Officer at Renown Health
Charlie DeLong, SVP, Technology at Primacy

Moderated by:

Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C

Sponsored by:

This event is free to attend thanks to our event sponsor.

The role of healthcare marketing in Academic Medical Centers (AMCs) is evolving rapidly. Financial constraints, ongoing digital transformations, and the increased focus on the overall patient experience are deeply intertwined in paving the way for success and growth. This discussion will explore how AMC’s can rethink traditional healthcare marketing, placing a stronger emphasis on funnel management and optimizing the path to conversion while navigating financial constraints and the need for greater efficiency. Optimized user journeys, scalable and efficient technical architecture and best in class services allow for the maximum impact and operational effectiveness.

Join us as our panelists explore how you can:

Make Smarter MarTech investments – Discover what’s driving ROI for AMCs and how to optimize your technology stack.
Strengthen marketing’s role in institutional growth – Learn strategies to drive impact and efficiency amid budget pressures.
Stay ahead of AI and digital transformation – Discover what’s next for AMCs and how to leverage technology for smarter marketing.
Adapt to shifting workforce dynamics – Explore how marketing teams are evolving to do more with fewer resources.
Enhance patient experience through digital innovation – Uncover new ways to create seamless, patient-centered digital experiences.
Adapt your marketing strategy to financial constraints – Learn how to prioritize resources and maximize impact among budget pressures.

Webinar at a Glance

Date:   Wednesday, April 2, 2025
Time:   2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost:   This event is free to attend, thanks to our event sponsor.

Can’t attend on April 2?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.

HOAleader.com Offers New Webinar on the Roles and Duties of the HOA President, Secretary, Treasurer, and Director

Condo/HOA Leaders’ Dos and Don’ts: The Roles and Duties of the HOA President, Secretary, Treasurer, and Director

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, March 20, 2025
2-3 p.m. Eastern

Let’s first say thank you for volunteering to lead your condo or HOA, whether you’re president, a board member, or serving in another role. It’s a hard job, and you’re making your community a better place to live with your efforts.

But do you know exactly what you’re supposed to be doing—and not doing—in your leadership role? Have you read the job description (have you seen one?)? Do you know what the law requires of you? Do you know what actions would be considered overstepping your role?

We’ve got you covered. Join us for a March 20 webinar to hear two experienced community association lawyers walk you through:

The difference between a condo/HOA director and an officer
The role and authority of a condo/HOA president
What a condo/HOA treasurer is responsible for, particularly if your management company handles your community’s financials
The duties of a condo/HOA secretary
What’s expected of a condo/HOA director at large
Where vice presidents fit into condos/HOAs
What to know if you’re a committee chair or member
Your board’s authority to create additional officer positions
Why some officers may have special voting or veto rights
Can—and should—your members hold multiple offices at the same time?
The election and removal of officers, when members refuse an office, and resignation of an officer position
Where condo/HOA leaders overstep their authority and where they don’t step up but should
What can happen to you if you don’t do your job or you go rogue?

In just 60 minutes, you’ll get job descriptions and tips for effectively carrying out your obligations as a leader in your community. Register now for this informative event for community association board members.

Beyond Tactics: How to Build a Digital Front Door Strategy for Your Enterprise [eHealthcare Strategy & Trends Webinar]

Beyond Tactics: How to Build a Digital Front Door Strategy for Your Enterprise

A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists

The term “Digital Front Door” covers a wide range of digitally enabled touchpoints designed to make it easier for consumers to find and access care online. Learn why your organization’s success depends on a cohesive strategic approach informed by rich data.

Wednesday | December 4, 2024 | 2 p.m. Eastern

Your Presenters:

Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
Zain Ismail, Senior Director, Digital Health & Transformation, Strategic Advisory Services, AVIA
Otto Angulo, Senior Director, Digital Consumer Engagement, AtlantiCare
Mike Julian, Principal Consultant, Population Intelligence & Activation
Populi, a Definitive Healthcare Company

Moderated by:

Jane Weber Brubaker, Executive Editor, Plain-English Media

COVID accelerated digital access to healthcare and ushered in a wave of digitally-enabled tools to help consumers find information and safely interact with providers — chatbots, patient portals, SMS, virtual visits, and more.

Now that we have these tools, who is looking at the big picture to make sure the right use cases are in place? How are they making those decisions?

Join us for a lively conversation with our panel of experts who will share their experiences working in or with major health systems and how they build effective enterprise-wide digital front door strategies informed by comprehensive consumer and market intelligence.

You’ll learn:

How major health systems evaluate, pilot, and measure the effectiveness of digital front door technologies.
How data sheds light on consumer approaches to finding and consuming care.
How you can use data to discover new market opportunities and accurately segment your target audience.
How to create high value strategies for targeted populations.
How to use predictive modeling to uncover clinical propensities and channel preferences.
How to identify the best prospects for digital solutions such as telehealth.

Webinar at a Glance

Date: Wednesday, December 4, 2024
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: This event is free to attend thanks to our event sponsor.