Category Archives: Webinars

What Condo/HOA Boards Need to Know About Regulating Rentals [HOAleader.com Webinar]

Rentals in Your HOA or Condo Getting You Down? What Condo/HOA Boards Need to Know About Regulating Rentals

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, August 17, 2023
2-3 p.m. Eastern

Travel is back! And guess where many travelers in the United States are staying? You’ve got it: In a short-term rental—perhaps one in your community, even.

But when you approach owners about the possibility, you’re told that nice lady who just moved into Owner Ollie’s unit is his cousin—wink, wink. And that family that rolled their luggage in Owner Ophelia’s unit last Thursday and rolled it back out Sunday night? They’re just friends! Nothing to see here!

Rentals are one of the toughest issues to control at HOAs, and they’ve become even more difficult to oversee with Americans traveling the country. What’s a responsible board to do?

Join us for a don’t-miss webinar on August 17 on how to create a smart—and enforceable—rental policy at your HOA. You’ll hear two community association lawyers with decades of hands-on experience in advising associations share their best advice on:

  • What to know about rentals in HOAs: Is it true they can lower property values? Or is that just an urban myth perpetuated by stuffy, get-off-my-lawn-type owners?
  • The pros and cons of creating rental restrictions in your community, including the biggie: How do we enforce it?
  • Factors to consider when you evaluate whether your HOA needs a change in policy—whether it’s going from a no-rental plan to permitting rentals or the other way around
  • What you need to know about the booming business of short-term rentals by homeowners
  • Provisions to include in a rental policy to ensure it’s reasonable and enforceable
  • Best practices for educating your community on your proposed rental policy so you can actually get it passed
  • How to monitor your owners’ activities to ensure they’re not violating your policy
  • Tips to make enforcement less daunting, time-consuming, and contentious, including smart ideas for fines that will deter and punish abusers
  • Suggestions for dealing with those violating your rules, whether they’re doing regular, annual leases or listing their property on Airbnb, VRBO, and other websites in violation of your rules
  • And much more!

In just 60 minutes, you’ll hear the most important information you need to assess and tweak your rental policy. Register now for this informative event for community association board members.


Brand Differentiation for Health Systems: A New Webinar for Health Care Marketers

A new Strategic Health Care Marketing webinar for health care marketers and strategists.

Brand Differentiation for Health Systems: How to Stand Out in a Crowded Market and Drive Business Results

Wednesday    |   August 9, 2023   |   2 p.m. Eastern

Your Presenters:


Today, healthcare marketing is more complex than ever, with multiple consumer channels, recruitment challenges, and a rapidly changing competitive landscape. How do you stand out from the crowd?

A top academic health system in an extremely competitive market, Emory Healthcare needed a clear, attractive, and differentiating position and a compelling message that balanced business goals with consumer wants.

Emory has worked closely with SPM Group since 2016 to design some of the most successful campaigns in the Atlanta market — even through the pandemic.

Emory achieved success by defining key consumer insights, enabling it to:

  • Drive brand preference
  • Increase service line volume, and
  • Improve employee recruitment and retention.

Join us on August 9 when our presenters will share the strategic approach they employed and insights that can help you evolve your brand position, optimize your marketing efforts, and address all of your business goals regardless of the size or structure of your organization.

You’ll learn:

  • How to define your brand proposition or Brand Truth 
  • What health consumers care about most when choosing a healthcare brand. 
  • What employees care about most when choosing a place to work. 
  • How to make the most of your marketing budget. 
  • How to balance brand, service line, and recruitment goals. 

The results you can expect with this approach.


Webinar at a Glance

Date:   Wednesday, August 9, 2023
Time:   2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific
Duration:   60 Minutes
Cost:   This event is free to attend, thanks to our event sponsor.


Can’t attend on August 9?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.