Demystifying the Power of Schema in Search [Free Webinar from Strategic Health Care Marketing]

A new Strategic Health Care Marketing webinar with insights from Aha Media

Wednesday    |   September 23, 2026    |   2 p.m. Eastern

Your Presenters:

Your Moderator:

  • Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

Sponsored by

This event is free to attend thanks to our event sponsor.


Ever look around in a meeting and think, “Why does everyone keep talking about schema?” You’re not alone.

Schema has become one of the biggest buzzwords in SEO and AI search, — but what is it, really? And why should marketers, content creators, and digital teams care?

In this practical session, Ahava Leibtag and Tim Voyles will cut through the jargon and explain what schema is, why it matters in today’s search landscape, and how it works alongside structured content to help search engines and AI platforms better understand your website. You’ll leave with a shared understanding of the strategy behind schema, plus a behind-the-scenes look at how technical teams implement it to support discoverability across search and AI.

By the end of this session, participants will be able to:

  • Explain what schema is and why it matters in today’s search landscape.
  • Understand how structured content and schema work together to improve content discoverability.
  • Identify where marketing, content, and digital teams each contribute to an AI-ready website.

Webinar at a Glance

Date:   WednesdaySeptember 23, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free to attend, thanks to our event sponsor.


Can’t attend on September 23?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.


ROI & Performance Marketing Week

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

September 14-18, 2026

Hospital and health system marketing leaders must prove measurable ROI. 

In today’s financially challenging environment, leaders in healthcare organizations scrutinize budgets and demand evidence that marketing investments drive profitability and growth. 

The ROI & Performance Marketing Week virtual summit will deliver a week of focused, one-hour sessions presenting strategies for proving the measurable impact of marketing and advertising. From brand awareness campaigns and physician referral strategies to targeted digital outreach, healthcare marketing experts will show how they connect spend with return, and how they position themselves as strategic partners at the leadership table.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.


Agenda at a Glance

Day 1: Monday, Sept. 14

Opening Keynote: ROI Mandate & Executive Alignment

2:00 p.m. Eastern

From Cost Center to Growth Engine: The New Mandate for Marketing

Panelists:

  • Opeyemi Oluwole, SVP, Chief Marketing Officer, Hackensack Meridian Health
  • Jeremy Rogers, Vice President, Digital Marketing and Experience, Indiana University Health
  • Ray Mina, CEO, Freshpaint

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

Day 2: Tuesday, Sept. 15

Unified Data & BI

1:00 p.m. to 2:00 p.m. Eastern

Breaking Down Data Silos: Building a Unified Marketing Data Foundation

Moderated by:

  • Wendy Margolin, Contributing Writer, Plain-English Health Care

2:30 p.m. to 3:30 p.m. Eastern 

One Story, Many Channels: A Unified Measurement and ROI Framework

Moderated by:

  • Wendy Margolin, Contributing Writer, Plain-English Health Care


Day 3: Wednesday, Sept. 16

Attribution & Lifetime Value

1:00 p.m. to 2:00 p.m. Eastern

Growing Lifetime Value Through Patient Loyalty: The Economics of Digital Retention

Moderated by:

  • Kyle Hardner, Contributing Writer, Plain English Health Care

2:30 p.m. to 3:30 p.m. Eastern 

Attribution That Works in Healthcare: Proving Impact in Messy Patient Journeys

Moderated by:

  • Kyle Hardner, Contributing Writer, Plain English Health Care


Day 4: Thursday, Sept. 17

AI & Advanced Measurement

1:00 p.m. to 2:00 p.m. Eastern

AI and the New Rules of Marketing Measurement in Healthcare

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

2:30 p.m. to 3:30 p.m. Eastern 

Real‑Time Decisions: How AI Helps You Continuously Optimize Channel Mix and ROI

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C


Day 5: Friday, Sept. 18

Closing Keynote: The Path Forward

1:00 p.m. to 2:00 p.m. Eastern

Proving Marketing ROI Without Compromising Patient Privacy

Moderated by:

  • Kyle Hardner, Contributing Writer, Plain-English Health Care

2:30 p.m. to 3:30 p.m. Eastern 

How the C-Suite Measures Success

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

HOAleader.com Offers New Webinar on Enforcing Your HOA’s Rules


Enforcement of Your HOA’s Rules: How to Create Enforceable Rules, Effective Fines, and a Fair Violation Process

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, September 3, 2026
2-3 p.m. Eastern

Our experts tell us that tensions continue to escalate at condos and HOAs—and more and more angry owners are more defiant and willing to challenge authority than ever before. So enforcing your condo or HOA’s rules in today’s environment must feel like you’re in a high-wire act.

But ensuring that rules in your community are enforced consistently and fairly doesn’t have to be a pitched, tense, and unpleasant battle between your board and your homeowners. With some smart planning, you can make enforcing your HOA’s rules quicker, easier, and less stressful.

Join us for an in-depth webinar on September 3 led by two community association experts who have decades of hands-on experience in advising associations on how to create and enforce rules and insights on the day-to-day operations of rules enforcement. You’ll get up-to-date practical ideas, systems, and processes you can begin to take advantage of at your association the minute the webinar ends.

You’ll learn:

  • The role of the lowly rule in HOAs, being less powerful than a CC&R or a bylaw, but easier to implement than provisions in those weightier documents
  • How to determine the steps you need to follow to create enforceable rules
  • Tips for identifying what you can handle with a rule and what you should never try to accomplish through a rule
  • How fines fit into rulemaking, including how to set an effective fine amount and how to know when you’ve gone too far with a fine
  • The steps you need to take to create an effective violation system — from notice of a violation to providing a meaningful right for owners to state their defense at a fair hearing
  • Insights into rules you’ll never be able to enforce and fines that’ll fall short of their goal to curb repeated violations
  • Suggestions to help you avoid the most common mistakes boards make creating and enforcing their rules
  • And much more!

In just 60 minutes, you’ll gain practical, valuable tools you can use right away to make your rules more enforceable and your violation process more fair. Register now for this informative event for community association board members.


How Do Webinars Work?

A webinar is remarkably cost-effective and convenient. You participate from your home or office, using a regular telephone and a computer with an Internet connection. You have no travel costs, hassle, or commute time.

Plus, for one low price, you can get as many people on your condo or HOA board to participate as you can fit around a speakerphone and a computer screen.

And now, with our special group membership offer, your entire board can attend—even from different locations. This offer requires an HOAleader.com Group Membership. When any group member orders, we will set up access for the entire group. Up to 10 users can attend for one low price. It’s another incredible deal as part of HOAleader.com Group Membership.

Because the conference is live, you can ask the speakers questions via the webinar interface. Many attendees tell us this is the most valuable part of the webinar.

You will receive access instructions via e-mail several days before the event. You don’t need any additional materials before the webinar starts. Your conference materials will be available for you to view when you join the session, and a link to the presentation slides (PDF) will be sent to you shortly after the session ends.

About On-Demand Access to the Webinar Recording

If you order an option that includes the webinar recording, you will receive access instructions via email approximately one week after the live event. The recording can be viewed online (through your browser) an unlimited number of times for 90 days. If you have an HOAleader.com group membership, your entire group will get access to the webinar recording for no additional charge. The presentation slides will be available for download. (No physical media such as a CD or DVD will be mailed to you.)


Why You Can Sign Up To Attend This Event with Confidence

If you are not completely satisfied after attending an HOAleader.com event, let us know, and we will refund 100% of your registration fee — no questions asked.


About HOAleader.com

HOAleader.com’s attorney editors and experienced journalists constantly research the latest developments in HOA law affecting homeowner and condominium associations across the U.S. Then we publish plain-English analyses of what those developments mean to you as an HOA leader, and what you need to do now to comply with HOA laws, steer clear of legal trouble, avoid or resolve conflicts within your homeowners association, make HOA management easier, and safeguard your community association’s property values and quality of life.

Not a member yet?
Sign up for a free trial membership here.

Aligning CRM with Marketing Strategy: Building Stronger Partnerships and Better Results [Free Webinar from eHealthcare Strategy & Trends]

A new eHealthcare Strategy & Trends webinar with insights from LionShare

Wednesday | August 26, 2026 | 2 p.m. Eastern

Panelists:

Moderated by: 

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

Sponsored by

This event is free to attend thanks to our event sponsor.


CRM can give healthcare marketers valuable tools for understanding audiences, coordinating outreach, measuring results, and strengthening patient engagement. But CRM does not operate in isolation. Its effectiveness depends on how well it supports the organization’s larger marketing strategy and how successfully teams work together to put that strategy into action.

That alignment is not always easy. Healthcare marketers often work across complex organizational structures, with CRM, data, IT, digital, operations, clinical teams, and agency partners contributing different expertise and managing different priorities.

In this panel, healthcare marketing leaders and CRM experts will examine how organizations can place CRM within a broader marketing, brand, and engagement strategy. They will discuss how to connect CRM capabilities to organizational goals, identify the areas where CRM can create the most value, and build the partnerships and operating practices needed to move from planning to execution.

Panelists will also share practical lessons from organizations at different stages of CRM maturity, including how they have improved collaboration, applied patient and market insights, supported campaign planning, and connected CRM activity to the broader patient journey. 

Join us as our panelists explore how you can

  • Connect CRM priorities to broader marketing, brand, growth, and patient engagement goals. 
  • Create shared goals across marketing, CRM, digital, data, IT, operations, and clinical teams. 
  • Clarify roles, responsibilities, decision-making, and workflows across teams. 
  • Identify high-value CRM use cases, including patient acquisition, retention, reactivation, audience profiling, and service line growth. 
  • Use CRM insights to better understand patient populations, market opportunities, and campaign audiences. 
  • Move from individual campaigns toward more coordinated engagement across the patient journey. 
  • Align marketing activity with operational realities, including access, scheduling, call center capacity, and clinical availability. 
  • Define meaningful measures of success and communicate CRM’s contribution to engagement, marketing performance, and growth.

Webinar at a Glance

Date:   WednesdayAugust 26, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free to attend, thanks to our event sponsor.


Can’t attend on August 26?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.


Measuring What Matters: Award-Winning Digital Marketing Campaigns [Strategic Health Care Marketing Member Roundtable]

A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards

Tuesday | August 18, 2026 | 2 p.m. Eastern

Panelists:

Moderator:

  • Susan Dubuque, contributing editor, Strategic Health Care Marketing and co-chair, 2026 eHealthcare Leadership Awards

What does digital marketing ROI really look like in healthcare?

Unlike consumer brands, healthcare organizations cannot create demand for knee replacements, cancer treatment, or heart procedures. Patients seek care when a need arises. The challenge is making sure your organization is visible, accessible, and relevant when that moment arrives.

Join us for a member roundtable featuring winners from the 2025 eHealthcare Leadership Awards Best Digital Marketing ROI and Outcomes category. In addition to sharing their award-winning work, these organizations will discuss how they connect marketing efforts to measurable business results, from patient acquisition and service line growth to revenue, market share, and long-term performance.

Attendees will hear directly from industry leaders about the strategies, technologies, and measurement frameworks they use to demonstrate marketing’s value. Learn how leading organizations are moving beyond clicks, impressions, and website traffic to focus on the metrics executive leadership cares about most.

Here are some of the topics that will be covered:

  • Showing up when patients are actively searching for answers and care options
  • Reaching patients, caregivers, and referring physicians at the right moments in their decision-making journey
  • Reducing friction between awareness and appointment while re-engaging patients who have fallen out of the funnel
  • Connecting marketing activities to patient volume, service line growth, revenue, margin, and market share
  • Building measurement frameworks that demonstrate marketing’s impact on organizational goals
  • Lessons learned from award-winning campaigns and programs

Who should attend: Healthcare marketing, digital strategy, analytics, CRM, consumer engagement, business development, and growth leaders seeking practical approaches to measuring performance and demonstrating marketing’s contribution to organizational success.

You won’t want to miss this opportunity to learn from award-winning organizations, ask questions, and discover how leading healthcare marketers are proving that marketing is not simply a cost center, but a driver of growth and business performance.


Webinar at a Glance

Date:   TuesdayAugust 18, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   Free for members of Strategic Health Care Marketing


Can’t attend on August 18?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.


Your Condo/HOA’s Key Service Providers: How to Cultivate Relationships That Help You Avoid Higher Costs, Disruption, and a Breach of Your Fiduciary Duties [HOAleader.com Webinar]

Your Condo/HOA’s Key Service Providers: How to Cultivate Relationships That Help You Avoid Higher Costs, Disruption, and a Breach of Your Fiduciary Duties

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, August 6, 2026
2-3 p.m. Eastern

If you’re like just about every condo and HOA nationwide, you’ve been hit with higher costs from your landscaper, your trash and recycling collectors, your management company, your association attorneys. We could go on and on. Seriously, which of your vendors hasn’t raised its costs?

But could your board’s actions be making your financial challenges worse?

The best boards are minimizing today’s financial pain by focusing on building long-term relationships with their primary service providers—and it’s paying off. They’re getting cost savings that vendors provide only to their best customers. They’re also avoiding the stress and hassle of being forced to seek bids from new vendors because relationships have soured.

And when was the last time you were forced to switch to a new vendor and ended up paying less under your new contract?

Join HOAleader.com’s August 6 webinar with two community association experts who have personal, first-hand experience with clients who are smartly managing vendor relationships in ways that save their association big money and reduce their own headaches as board members. These two veteran industry leaders will cover:

  • Why building long-term, respectful relationships with your service providers literally saves your community money
  • Why vendors are firing more clients than ever and how that translates into higher costs for your community and more stress for you as a board member
  • How your behavior with service providers may be a breach of your fiduciary duties as a board member
  • The actions that can transform your board from one that vendors want to work with and will give preferred pricing to and one that vendors dread working with and, as a result, charge more for
  • Proactive steps you can take with every service provider to build an effective, long-term relationship—plus steps you should always think twice before taking

In just one hour, you’ll get actionable information you need to control your community’s costs and reduce your stress as a board member.


How Do Webinars Work?

A webinar is remarkably cost-effective and convenient. You participate from your home or office, using a regular telephone and a computer with an Internet connection. You have no travel costs, hassle, or commute time.

Plus, for one low price, you can get as many people on your condo or HOA board to participate as you can fit around a speakerphone and a computer screen.

And now, with our special group membership offer, your entire board can attend—even from different locations. This offer requires an HOAleader.com Group Membership. When any group member orders, we will set up access for the entire group. Up to 10 users can attend for one low price. It’s another incredible deal as part of HOAleader.com Group Membership.

Because the conference is live, you can ask the speakers questions via the webinar interface. Many attendees tell us this is the most valuable part of the webinar.

You will receive access instructions via e-mail several days before the event. You don’t need any additional materials before the webinar starts. Your conference materials will be available for you to view when you join the session, and a link to the presentation slides (PDF) will be sent to you shortly after the session ends.

About On-Demand Access to the Webinar Recording

If you order an option that includes the webinar recording, you will receive access instructions via email approximately one week after the live event. The recording can be viewed online (through your browser) an unlimited number of times for 90 days. If you have an HOAleader.com group membership, your entire group will get access to the webinar recording for no additional charge. The presentation slides will be available for download. (No physical media such as a CD or DVD will be mailed to you.)


Why You Can Sign Up To Attend This Event with Confidence

If you are not completely satisfied after attending an HOAleader.com event, let us know, and we will refund 100% of your registration fee — no questions asked.


About HOAleader.com

HOAleader.com’s attorney editors and experienced journalists constantly research the latest developments in HOA law affecting homeowner and condominium associations across the U.S. Then we publish plain-English analyses of what those developments mean to you as an HOA leader, and what you need to do now to comply with HOA laws, steer clear of legal trouble, avoid or resolve conflicts within your homeowners association, make HOA management easier, and safeguard your community association’s property values and quality of life.

Not a member yet?
Sign up for a free trial membership here.

eHealthcare Strategy & Trends Offers Free Webinar on How Privacy Can Power Performance for Healthcare Marketing

Still Flying Blind? How Privacy can Power Performance for Healthcare Marketing

Discover Exclusive Insights from a Survey of 120 Healthcare Marketing Leaders

A new eHealthcare Strategy & Trends webinar with insights from Ours Privacy

Wednesday | July 15, 2026 | 2 p.m. Eastern

Your Presenters:

Moderated by: 

  • Kyle Hardner, Contributing Writer, Plain English Health Care

For health system marketers, balancing campaign performance with compliance has never been harder. First came OCR ruling on online tracking technologies for HIPAA-covered entities, guidance that sent teams scrambling to pause campaigns and remove tracking pixels. Then came state privacy laws, class action lawsuits, and programmatic CIPA demand letters.

How are your peers coping with all these changes? Many are rebuilding their martech stacks from scratch. But a key gap remains: While 94% of marketers say they’re confident their martech stack is HIPAA-compliant, 57% stitch together multiple tools, and 18% aren’t sure if they use a consent management platform (CMP) at all.

Join marketing leaders on June 30 for a candid conversation about what’s working and what’s not. We’ll open the session with insights from 120+ marketers based on the 2026 Ours Privacy Marketing Compliance Survey, and then get real-world perspective from a marketing leader who rebuilt their martech stack in the OCR aftermath.

You’ll learn:

  • The future of marketing compliance in the era of AI.  
  • What marketers are saying about the gap between compliance confidence and actual capabilities. 
  • How to move toward tracking the full patient journey compliantly, and where most marketers get stuck. 
  • How one health company navigated the post-OCR environment and rebuilt its martech stack. 
  • Practical next steps for moving from a patchwork of tools to a more unified approach. 

Webinar at a Glance

Date:   Tuesday, July 15, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free to attend thanks to our event sponsor.

HOAleader.com Offers New Webinar on How to Make Your Architectural Review Committee More Fair and Effective

How to Make Your Architectural Review Committee More Fair and Effective

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, July 9, 2026
2-3 p.m. Eastern

A North Carolina case, Duff v. The Sanctuary at Lake Wylie Property Owners Association, sums up the challenges with architectural review committees—they often don’t have great policies and procedures, and they can get your condo or HOA into big legal trouble.

In Duff, the court held that an HOA’s ARC essentially put homeowners through the motions with no intention of approving their architectural requests. That arbitrariness cost the HOA dearly—$70,000 in punitive damages alone.

Duff isn’t the first case in which an ARC acted improperly, and it won’t be the last. But we can help you ensure your community’s ARC doesn’t land your association in similarly choppy waters—and we can help you tackle the new questions ARCs face today as a result of challenges triggered by new focus on structural issues as a result of the Surfside, Fla., condo collapse.

Join us for an in-depth webinar on July 9, when two community association lawyers will help you understand how you can strengthen your ARC to ensure fewer headaches, happier owners, and a fairer, more consistent outcome.

You’ll get clear and helpful information on:

  • The many different ways governing documents address architectural review (some allow broad powers, others less, some have a separate and independent committee, others don’t)
  • A review of a few cases in various states showing the ways ARCs got community associations in legal trouble
  • Who should be on your ARC and whether you can make changes whenever you think it would improve your processes
  • How to determine which architectural changes need to be approved by your ARC and which don’t—and whether that standard has changed today temporarily or permanently as a result of scrutiny post-Surfside
  • The factors the ARC should consider in reviewing requests—every single time they get a request, along with tips for reviewing applications
  • Whether your ARC or board can control or influence owners’ decisions about whether they can have workers on site inside and outside their homes, and when it might be wise to do so, if it’s possible
  • How you and your ARC members can improve consistency and predictability for owners by creating a historical record to ensure ARC members today, and those in five years, are aware of past decisions
  • How owners can appeal ARC decisions
  • Dos and don’ts when it comes to ARC practices
  • And much more!

In one hour, you’ll receive information you can implement immediately to ensure your ARC operates professionally and consistently—and ultimately that your owners will understand and respect your ARC’s decisions. Register now for this informative event for community association board members.

HOAleader.com Offers New Webinar on Fiduciary Duties for Condo and HOA Boards

HOA Board Members and Fiduciary Duties: What You Must Know to Fulfill Your Duty to Your Association and Protect Yourself from Personal Liability

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, May 14, 2026
2-3 p.m. Eastern

When you volunteered to serve your community association as a board member, did you realize you were agreeing to set aside your own interests and act as a fiduciary on behalf of the entire association? Are you confident you know every scenario where you might trip up and expose yourself to personal liability by failing to live up to this important duty?

Set aside an hour of your time to learn what you need to know and ensure you’re not risking your own financial security by making common—but easily avoidable—mistakes while volunteering as an HOA board member.

Join us for in an in-depth webinar on May 14 led by two community association experts who will explain in layperson’s terms what it means to act as a fiduciary for your association.

You’ll learn:

  • The legal definition of a fiduciary—and the real-life risks you face if you’re found to have breached your fiduciary duties
  • The specific responsibilities you carry because of your fiduciary duties, including:
    • What it means to act in a “representative capacity”
    • Understanding the “business judgment rule”
    • How to meet confidentiality requirements
  • Tips to help you understand potential conflicts of interest and how they can trigger a breach of your fiduciary duty
  • Best practices to help you avoid the most common conflicts of interest board members face
  • Information to help you identify when providing full disclosure will diffuse conflicts of interest, along with practical suggestions for doing that properly
  • What you need to know about insurance to protect you from claims of a breach of your fiduciary duty
  • And much more!

Arm yourself with the knowledge you need to protect yourself and your association. Bring your entire board and make sure everyone knows these critical, fundamental concepts of good HOA governance. By proactively educating your entire board, you may just nip a potential conflict of interest problem in the bud. Register now for this informative event for community association board members.

eHealthcare Strategy & Trends Offers New Webinar on Maximizing MarTech in Healthcare

Maximizing MarTech in Healthcare: From Stack Sprawl to Strategic Growth

A new eHealthcare Strategy & Trends webinar with insights from Atlantic Health, UNC Health and Unlock Health

Wednesday | May 13, 2026 | 2 p.m. Eastern

Your Presenters:

  • Orla Seidel, Director, CRM & Digital Marketing at Atlantic Health
  • Susie Magrogan, Performance and Demand Gen Director at UNC Health
  • Lisa Bevere, Senior Director of Digital Strategy at Unlock Health

Moderated by: 

Healthcare marketing teams are under more pressure than ever. Budgets continue to tighten. Access constraints are real. The C-Suite’s quest for true marketing ROI is at an all-time high. And data is everywhere, but rarely aligned.

Most organizations have invested heavily in marketing technology. Yet attribution remains fragmented, reporting often explains activity instead of impact, and connecting marketing to actual patient access and volume still feels out of reach.

So what does full-funnel marketing really look like in healthcare — across rural systems, academic medical centers, and community health organizations alike?

Join marketing leaders from UNC Health and Atlantic Health for a candid conversation about what’s working, what’s breaking, and what the ideal state could be. Unlock Health will open the session by outlining a practical vision for full-funnel orchestration — where EMR data, digital engagement, traditional media, and operational capacity align to drive measurable patient action — and then turn to the panel for real-world perspective.

Together, we’ll explore: 

  • Where attribution breaks down in healthcare organizations — and why 
  • How to connect brand investment to measurable access and utilization 
  • What full-funnel governance requires across marketing, IT, analytics, and operations 
  • How to move from reporting metrics to guiding decisions 
  • What it takes to align strategy, martech, and Epic tools to achieve true full-funnel marketing and analytics

If your stack feels complex but underperforming — and you’re being asked to prove ROI in an environment of shrinking margins and rising expectations — this conversation is for you.


Webinar at a Glance

Date:   Wednesday, May 13, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free for members of eHealthcare Strategy & Trends.