eHealthcare Strategy & Trends Offers New Webinar on Recent HIPAA Guidance From HHS

A new IASC webinar for leaders at senior care and LTC facilities.

Wednesday | October 4, 2023 | 2 P.M. Eastern

Late last year, the Department of Health and Human Services released new guidance on HIPAA regulations to cover online tracking technologies that could compromise consumer privacy. Healthcare marketers must take a proactive role in responding. Are you ready?

Your Presenter:

Ben Dillon, Co-Owner and Chief Executive Officer, Geonetric

In December 2022, the Department of Health and Human Services (HHS) released new guidance on the use of marketing tracking technology under HIPAA. Recent communications from HHS and the Federal Trade Commission (FTC) indicate that covered entities should be moving now to make the required changes.

Unfortunately, the guidance has raised more questions than it has answered. A recent study suggests that if the guidance is taken at face value, 99 percent of health systems fail to meet the new standards.

To better understand how the industry is responding, Geonetric conducted its own analysis, and through conversations with dozens of healthcare organizations and their compliance and legal teams, identified a wide range of interpretations of the new rules. Based on these findings, this webinar will give marketers the tools you need to help your organization navigate these significant changes.

Join us for a free webinar on Wednesday, Oct. 4, and hear just how much the HHS guidance impacts healthcare — and how the impact goes far beyond ad tracking technologies.

You’ll learn:

What the HHS guidance is, and how it relates to PHI and HIPAA
Why every healthcare organization should be thinking about how they use marketing trackers and other ad technologies.
Implications for healthcare that go beyond tracking pixels.
How to engage in a risk assessment process.
How to develop a process for achieving and maintaining compliance in the future.
And much more!

HOA Reserves and Other Funding Options: Tips for Everyday Smart Money Management [HOAleader.com Webinar]

HOA Reserves and Other Funding Options: Tips for Everyday Smart Money Management

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, Sept. 14, 2023
2-3 p.m. Eastern

Money is one of the most contentious issues you’ll manage at your HOA. There’s always an owner—or many—who’ll challenge your financial decisions. Whether it’s how much money to collect from owners in assessments, how much money to spend on maintenance and repairs, or how much money to set aside in your reserves for those inevitable projects, your actions will be put under a microscope.

Keep calm and join our webinar for vital information on how you can effectively fund your association’s reserves in one-hour webinar on September 14 led by three community association experts—one a manager, one a lawyer, and one a reserves analyst.

They’ll explain what you need to know about HOA reserves and other funding mechanisms. They’ll also reveal the smartest moves you can make to ensure your HOA can pay for needed maintenance and repair projects and everyday HOA operations.

You’ll learn:

The role of reserves at an HOA, including the new three-part test defining what’s appropriate to fund through reserves
How state laws differ in requirements for reserves, ranging from states that don’t have any laws specifically governing HOA reserves to those that require reserve studies or certain reserve levels—and states in between that permit HOAs to not fund reserves if owners approve such a move
What you should know about reserve and money management to ensure you meet your fiduciary duties and responsibilities
When and how to conduct a reserve study
The consequences of underfunding reserves
How to help your owners take their focus off the goal of “low monthly assessments”
Pros and cons of various funding mechanisms: budgeted contributions, one-time special assessments, and loans
The most common mistakes boards make when funding HOA repair projects, whether through reserves or another funding method
And much more!

After just one hour, you’ll know the HOA industry’s best practices when it comes to money matters at your HOA. Register now for this informative event for community association board members.

How to Crack the Code on Media Strategy and Channel Mix [Strategic Health Care Marketing Webinar]

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

How to Crack the Code on Media Strategy and Channel Mix

WellSpan Health’s omnichannel media approach had a dramatic impact in a highly competitive marketplace. Learn how you can use intent-based planning to guide your media strategy and drive results.

Thursday | September 7, 2023 | 2 p.m. Eastern

Your Presenters:

Jason VanDiver, Vice President of Communications, WellSpan Health
Andrea Becker, Senior Director of Marketing, WellSpan Health
Daniel Wiggins, Director of Digital Media, SPM Marketing & Communications
Maggie Checinski, Integrated Media Director, SPM Marketing & Communications

First Threads. Then X. Media channels are multiplying and shape shifting every day, and consumers have ever-expanding options when it comes to where they spend their valuable time.

In such a fragmented media world, how do you decide where to invest, to ensure that your marketing campaigns connect with and engage your key target audience?

Intent-based planning and tools get to the root of consumers’ media choices. Which channels do they use? When is the best time to reach them? How do they make health care decisions?

WellSpan teamed up with SPM Marketing & Communications media experts to consolidate and coordinate its media strategy. Using data analytics, strategic audience-focused media plans, consistent optimization, and a robust measurement framework, WellSpan took on large academic medical centers in its local market and rose to the top.

Join us September 7 when our presenters will share how they embraced a fully integrated team approach to media strategy that enabled WellSpan to break through the noise — and how a strategic approach to media planning can help you achieve great results for your organization.

You’ll learn:

Which media channels are best for health care.
How to leverage consumer insights in your media planning.
How to balance digital and traditional media.
How to measure and report results.
Why an integrated approach is essential.

And much more!

Webinar at a Glance

Date:   Thursday, September 7, 2023
Time:   2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific
Duration: 60 Minutes
Cost:   This event is free to attend, thanks to our event sponsor.

Can’t attend on September 7?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.

How to Design a Dining Plan That Works for Senior Living Communities [iAdvance Senior Care Webinar]

How to Design a Dining Plan That Works for Senior Living Communities

A new IASC webinar for leaders at senior care and LTC facilities.

Wednesday | August 30, 2023 | 1 p.m. Eastern

Your Presenters:

Don Bundren, Food Solution Design and Culinary Director, Sodexo Seniors
Christy Turner, General Manager, Dining Services, Garden Spot Village (New Holland, PA)
Steve Muller, Chief Operating Officer, Garden Spot Village (New Holland, PA)

Successful senior care communities recognize the significance of personalized dining plans. Gone are the days of standardized meal offerings that fail to cater to individual preferences or dietary restrictions. Today, communities must understand that the dining experience plays a crucial role in promoting health, fostering social connections, and enhancing the overall satisfaction of residents.

Join us on Wednesday, August 30, for a fast-paced, interactive session with three expert presenters, including the general manager of dining services and the chief operating officer for a continuing care retirement community in New Holland, Pennsylvania, and the food solution design and culinary director of Sodexo Seniors.

You’ll gain a sharper understanding of the essential considerations when designing dining facilities for senior care communities. suggestions on how to create inviting and accessible spaces that promote comfort, social interaction, address dietary restrictions, and individual preferences effectively.

You’ll learn:

How customized dining plans can positively impact the well-being and quality of life for seniors in your care communities
Essential considerations when designing dining facilities to meet the unique needs of your senior residents
How you can use technology to enhance the dining experience
How to effectively address many of the challenges that you are likely to face when creating a dining plan
And much, much more!

Don’t miss it!

Webinar at a Glance

Date:   Wednesday, August 30, 2023
Time:   1:00 P.M. Eastern, 12:00 P.M. Central, 11:00 P.M. Mountain, 10:00 A.M. Pacific
Duration: 60 Minutes
Cost:   Free, thanks to our event sponsor.

What Condo/HOA Boards Need to Know About Regulating Rentals [HOAleader.com Webinar]

Rentals in Your HOA or Condo Getting You Down? What Condo/HOA Boards Need to Know About Regulating Rentals

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, August 17, 2023
2-3 p.m. Eastern

Travel is back! And guess where many travelers in the United States are staying? You’ve got it: In a short-term rental—perhaps one in your community, even.

But when you approach owners about the possibility, you’re told that nice lady who just moved into Owner Ollie’s unit is his cousin—wink, wink. And that family that rolled their luggage in Owner Ophelia’s unit last Thursday and rolled it back out Sunday night? They’re just friends! Nothing to see here!

Rentals are one of the toughest issues to control at HOAs, and they’ve become even more difficult to oversee with Americans traveling the country. What’s a responsible board to do?

Join us for a don’t-miss webinar on August 17 on how to create a smart—and enforceable—rental policy at your HOA. You’ll hear two community association lawyers with decades of hands-on experience in advising associations share their best advice on:

What to know about rentals in HOAs: Is it true they can lower property values? Or is that just an urban myth perpetuated by stuffy, get-off-my-lawn-type owners?
The pros and cons of creating rental restrictions in your community, including the biggie: How do we enforce it?
Factors to consider when you evaluate whether your HOA needs a change in policy—whether it’s going from a no-rental plan to permitting rentals or the other way around
What you need to know about the booming business of short-term rentals by homeowners
Provisions to include in a rental policy to ensure it’s reasonable and enforceable
Best practices for educating your community on your proposed rental policy so you can actually get it passed
How to monitor your owners’ activities to ensure they’re not violating your policy
Tips to make enforcement less daunting, time-consuming, and contentious, including smart ideas for fines that will deter and punish abusers
Suggestions for dealing with those violating your rules, whether they’re doing regular, annual leases or listing their property on Airbnb, VRBO, and other websites in violation of your rules
And much more!

In just 60 minutes, you’ll hear the most important information you need to assess and tweak your rental policy. Register now for this informative event for community association board members.

Brand Differentiation for Health Systems: A New Webinar for Health Care Marketers

A new Strategic Health Care Marketing webinar for health care marketers and strategists.

Brand Differentiation for Health Systems: How to Stand Out in a Crowded Market and Drive Business Results

Wednesday | August 9, 2023 | 2 p.m. Eastern

Your Presenters:

Amy Comeau, Vice President, Marketing, Emory Healthcare
Shannon Curran, President, SPM Marketing & Communications

Today, healthcare marketing is more complex than ever, with multiple consumer channels, recruitment challenges, and a rapidly changing competitive landscape. How do you stand out from the crowd?

A top academic health system in an extremely competitive market, Emory Healthcare needed a clear, attractive, and differentiating position and a compelling message that balanced business goals with consumer wants.

Emory has worked closely with SPM Group since 2016 to design some of the most successful campaigns in the Atlanta market — even through the pandemic.

Emory achieved success by defining key consumer insights, enabling it to:

Drive brand preference
Increase service line volume, and
Improve employee recruitment and retention.

Join us on August 9 when our presenters will share the strategic approach they employed and insights that can help you evolve your brand position, optimize your marketing efforts, and address all of your business goals regardless of the size or structure of your organization.

You’ll learn:

How to define your brand proposition or Brand Truth
What health consumers care about most when choosing a healthcare brand.
What employees care about most when choosing a place to work.
How to make the most of your marketing budget.
How to balance brand, service line, and recruitment goals.

The results you can expect with this approach.

Webinar at a Glance

Date:   Wednesday, August 9, 2023
Time:   2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific
Duration: 60 Minutes
Cost:   This event is free to attend, thanks to our event sponsor.

Can’t attend on August 9?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.

Plain-English Media Acquires Community Association Management Insider

Plain-English Media is pleased to announce its acquisition of Community Association Management Insider from the Habitat Group (and until recently published by Vendome Real Estate Media).

Community Association Management Insider serves management professionals at condominiums, HOAs, co-ops, and other associations, by providing practical guidance, legal updates, best practices, model tools, and more. It’s helps it’s sophisticated professional audience keep their co-ops, condominiums, and homeowner’s associations running effectively and within budget—and within the bounds of applicable state and federal laws, as well as internal governing documents.

“I’m very excited to add Community Association Management Insider to our portfolio,” says Matthew T. Humphrey, president and founder of Plain-English Media. “It helps us serve community associations in a new way that complements our flagship real estate publication, HOAleader.com.”

Since 2008, Plain-English Media has published HOAleader.com, a membership site that delivers practical advice for condominium and homeowners association leadership. HOAleader.com serves thousands of community association boards and volunteer leaders across the country.
Its content has been recognized with a first-place award for analytical reporting from the Specialized Information Publishers Association.

The mission of HOAleader.com is to make the very challenging job of volunteer community leaders easier and to help them run their associations more effectively. Community Association Management Insider serves its audience of industry professionals in a very similar way and with similar goals.

We look forward to developing new benefits for Community Association Management Insider members. As of today, members can add up to 9 additional users to their membership for no additional charge, with our free Group Membership Upgrade offer. This week our audience will receive the first of a new weekly eAlert email newsletter, and we have additional exciting new benefits in the works.

About Plain-English Media

Plain-English Health Care publishes:
Strategic Health Care Marketing
eHealthcare Strategy & Trends
eHealthcare Leadership Awards
iAdvanceSeniorCare.com

Plain-English Real Estate publishes:
HOAleader.com, the Practical Guide to Homeowner Association Management
Community Association Management Insider

The company also produces events and provides lead generation and advertising opportunities to select vendors to the community association and health care marketing markets.

Plain-English Media Acquires Institute for the Advancement of Senior Care from Vendome Group

Plain-English Media is pleased to announce its acquisition of the Institute for the Advancement of Senior Care (IASC) from Vendome Group, LLC. The Institute’s website, www.iAdvanceSeniorCare.com, provides practical business-building and innovative care information for executives, administrators, directors of nursing, and other care leaders in assisted living communities, skilled nursing facilities, post-acute facilities, and continuing care retirement communities.

“This acquisition is exciting because IASC has a legacy of providing excellent content to an active and loyal audience, along with unique and beneficial ways for advertisers to share their expertise with practitioners,” says Matthew T. Humphrey, president and founder of Plain-English Media.

“IASC serves its senior care audience in much the same way our healthcare publications serve hospitals, health systems, and other healthcare providers – including senior care providers. It’s a natural strategic extension for us. Readers can look forward to a refresh of the iAdvanceSeniorCare website, expanded editorial coverage, and some new premium offerings soon.”

“I’m really pleased IASC has found a home that will allow it to continue to serve this dedicated and knowledgeable community in new and exciting ways,” says Jane Butler, CEO and Founder of Vendome Group.

The iAdvanceSeniorCare audience includes all key decisionmakers in today’s team-based senior care delivery environment, including both administrative executives (c-suite, executives, financial leaders, and administrators) and clinical leaders (DONs, ADONs, directors of memory care and nursing, and medical and activities executives).

About Plain-English Media

Plain-English Media, LLC, is an independent publishing company based in Alameda, CA. The company provides authoritative, clear, and practical guidance that helps readers in their roles as professionals and volunteer community leaders. The Plain-English Health Care division publishes eHealthcare Strategy & Trends, Strategic Health Care Marketing, and i Advance Senior Care. The Plain-English Real Estate division publishes HOAleader.com, the Practical Guide to Homeowner Association Management. The company also produces events and provides lead generation and advertising opportunities to select vendors to the community association and health care marketing markets.

For more information, contact us.

Get information about advertising to the iAdvanceSeniorCare.com audience of decision makers throughout the continuum of senior care.

Ross Goldberg Joins Editorial Advisory Board of Strategic Health Care Marketing

Ross Goldberg, president and founder at Kevin/Ross Public Relations, and new member of the Strategic Health Care Marketing Editorial Advisory Board

The Editorial Advisory Board of Strategic Health Care Marketing is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members and readers should know about.

We are very pleased to announce that Ross Goldberg has joined this elite group.

Ross is president and founder at Kevin/Ross Public Relations in Westlake Village, California. Prior to founding the agency in 1999, he spent more than 20 years in corporate communications, giving him a unique understanding of how businesses and PR firms can work together to achieve outstanding results.

Ross holds a master’s degree in communications and a bachelor’s in journalism. He is a founding executive board member of the Society for Healthcare Strategy and Market Development and is past chairman of the board of trustees of Los Robles Regional Medical Center in Thousand Oaks, California. For all of his achievements, Ross has been named by PR Week one of the “Top 50 Healthcare Agency Executives” in the country.

View Ross’s full bio and links to articles he has contributed to.

The other members of the SHCM Editorial Advisory Board are: Susan Dubuque, principal, Neathawk Dubuque & Packett; E. Preston Gee, VP, strategic marketing, Christus Health; Stephen D. Gelineau, SVP, The Camden Group; Howard J. Gershon, principal, New Heights Group; David Marlowe, principal, Strategic Marketing Concepts; and Beverly Schulman, president, Turning Point Healthcare Advisors.

We are grateful to these Editorial Advisory Board members for sharing their experience and insights, and for helping us deliver insightful content that makes a difference to our members and readers.

eHealthcare Leadership Awards Acquired by Plain-English Media

Plain-English Media, the parent company of eHealthcare Strategy & Trends, is pleased to announce that it has recently acquired the eHealthcare Leadership Awards from Health Care Communications of Rye, NY. The annual competition gives healthcare organizations of all sizes the opportunity to shine the spotlight on their successful digital marketing and communications initiatives.

The move reunites the Awards with the publisher of the eHealthcare Strategy & Trends website and newsletter. “It made sense to bring the two back together,” says Matt Humphrey, founder and president of Plain-English Media. “Both the Awards and the publication showcase leading healthcare organizations and how they are successfully leveraging digital channels to drive strategic goals. We’re excited to continue the work of recognizing and sharing success stories from leading healthcare organizations.”

The eHealthcare Leadership Awards program has grown tremendously and become the unquestioned leader in honoring healthcare digital communications.

The Awards, now in their 18th year, are judged by experienced digital marketers from hospitals, health systems, and a wide variety of other healthcare organizations, as well as marketing service providers. In 2016, over 900 entries competed for platinum, gold, silver, and distinction honors. The Awards focus on digital functionality, with an emphasis on ease of use. There are 15 award categories and 17 group classifications, so that organizations compete only against others of comparable type, size, and resources.

The 2017 award winners will be announced at the 21st Annual Healthcare Internet Conference in Austin, TX, October 23-25. Mark Gothberg, who founded the Awards and eHealthcare Strategy & Trends, will serve as chairman emeritus and senior advisor of the eHealthcare Leadership Awards this year.

“Since Health Care Communications first launched the awards 18 years ago, the program has grown tremendously and become the unquestioned leader in honoring healthcare digital communications. I fully expect that the program will continue this success and add even greater value to those who enter and those who support the awards,” notes Gothberg.

The entry deadline is June 30. Additional information and entry materials are available at:
http://www.strategichealthcare.com/awards

Terms of the deal were not disclosed.