Everything You Wanted to Know About AI and Healthcare Marketing … But Were Afraid to Ask [eHealthcare Strategy & Trends Webinar]

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Wednesday  |  November 15, 2023   |  2 P.M. Eastern 

The buzz around artificial intelligence in healthcare is everywhere, and it is challenging to accurately evaluate AI’s promises to healthcare marketers. Here’s your chance to “talk tech” with AI experts about AI in healthcare marketing and explore how your organization can use AI-based technologies to accelerate your strategic priorities — and avoid the very real risks.

Your Presenters:

  • Rachelle Montano, Vice President of Clinical Strategy, Loyal
  • Matt Cohen, Director of AI, Loyal

Artificial Intelligence is already embedded in many things we do in marketing, from chatbots to social listening to customer insights and more — and it’s only going to grow in importance.

What should a healthcare marketer like you focus on when evaluating AI solutions? What are the risks? Do they outweigh the potential benefits? And how do you factor in the risk of doing nothing and being left behind?

Join us for a free webinar on November 15 at 2 p.m. ET to hear from healthcare industry veteran Rachelle Montano and Loyal’s Director of AI Matt Cohen as they discuss the pros and cons and demystify the hype around artificial intelligence in healthcare.

You’ll learn:

  • About different types of AI technologies and their real use cases.
  • How to evaluate AI-based solutions for your organization and get past the hype.
  • Concrete ways that AI technologies are enhancing marketing today. 
  • Where the biggest risks lurk for healthcare marketers and when you need to proceed with caution. 
  • How to safely test the waters before diving in … so you can avoid the dangers posed by being left behind.
  • What the future holds.

And much more!

Whether your organization is a leader or a lagger in deploying these technologies in your marketing, we guarantee you’ll come away with a deeper understanding of the different types of AI and their potential at your organization — from Natural Language Processing (NLP) to Machine Learning (ML), Predictive Modeling, and Generative AI tools like ChatGPT and others.


Webinar at a Glance

Date:  Wednesday, November 15, 2023
Time:   2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific
Duration:   60 Minutes
Cost:   This event is free to attend thanks to our event sponsor.

Margo Schneider and Sarah Sommer Join Editorial Advisory Board of eHST

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Margo Schneider, senior executive director of digital strategy at UW Medicine

The eHST Editorial Advisory Board is made up of leaders in the healthcare marketing field committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people eHST members like you should know about.

I’m very pleased to announce that Margo Schneider and Sarah Sommer have joined this elite group.

Margo Schneider is the Senior Executive Director of Digital Strategy at UW Medicine, where she leads technology, digital experience, content marketing, and creative teams to advance digital innovations that improve the health of the public. Margo also serves on the board of directors for Amplio, a Seattle-based global health nonprofit that develops inclusive digital technology for governments and international development organizations. Read her full bio here.

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Sarah Sommer, vice president, digital engagement at Geisinger

Sarah Sommer, MBA, is the Vice President for Digital Engagement within the marketing and communications department at Geisinger. She leads the digital engagement team and is responsible for Geisinger’s enterprise digital marketing and engagement technology portfolio. Read her full bio here.

The other members of the eHST Editorial Advisory Board are:

Ben Dillon, Co-Owner and Chief Executive Officer, Geonetric

Kathy Divis, President, Greystone.Net

Dan Dunlop, President & CEO, Jennings

Danny Fell, Healthcare Leader and Brand Strategist

John Halamka, MD, President, Mayo Clinic Platform

Dalal Haldeman, Ph.D., CEO, Haldeman Marketing, LLC

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Suzanne Sawyer, Marketing Communications Health Executive Leader

We are grateful to these Editorial Advisory Board members for sharing their experience and insights, and for helping us deliver insightful content that makes a difference to members like you.

Best regards,
Matt Humphrey
President

HOAleader.com Offers New Webinar on Condo/HOA Rules Enforcement

Enforcement of Your HOA’s Rules: How to Create Enforceable Rules, Effective Fines, and a Fair Violation Process

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, October 12, 2023
2-3 p.m. Eastern

Enforcing your condo or HOA’s rules doesn’t have to be a pitched, tense, and unpleasant battle between your board and your homeowners. With some smart planning, you can make enforcing your HOA’s rules quicker, easier, and less stressful.

Join us for an in-depth webinar on October 12 led by two community association experts who have decades of hands-on experience in advising associations on how to create and enforce rules and insights on the day-to-day operations of rules enforcement. You’ll get up-to-date practical ideas, systems, and processes you can begin to take advantage of at your association the minute the webinar ends.

You’ll learn:

  • The role of the lowly rule in HOAs, being less powerful than a CC&R or a bylaw, but easier to implement than provisions in those weightier documents
  • How to determine the steps you need to follow to create enforceable rules
  • Tips for identifying what you can handle with a rule and what you should never try to accomplish through a rule
  • How fines fit into rulemaking, including how to set an effective fine amount and how to know when you’ve gone too far with a fine
  • The steps you need to take to create an effective violation system — from notice of a violation to providing a meaningful right for owners to state their defense at a fair hearing
  • Insights into rules you’ll never be able to enforce and fines that’ll fall short of their goal to curb repeated violations
  • Suggestions to help you avoid the most common mistakes boards make creating and enforcing their rules
  • And much more!

In just 60 minutes, you’ll gain practical, valuable tools you can use right away to make your rules more enforceable and your violation process more fair. Register now for this informative event for community association board members.


eHealthcare Strategy & Trends Offers New Webinar on Recent HIPAA Guidance From HHS

A new IASC webinar for leaders at senior care and LTC facilities.

Wednesday  | October 4, 2023  |  2 P.M. Eastern 

Late last year, the Department of Health and Human Services released new guidance on HIPAA regulations to cover online tracking technologies that could compromise consumer privacy. Healthcare marketers must take a proactive role in responding. Are you ready?


Your Presenter:

Ben Dillon, Co-Owner and Chief Executive Officer, Geonetric


In December 2022, the Department of Health and Human Services (HHS) released new guidance on the use of marketing tracking technology under HIPAA. Recent communications from HHS and the Federal Trade Commission (FTC) indicate that covered entities should be moving now to make the required changes.

Unfortunately, the guidance has raised more questions than it has answered. A recent study suggests that if the guidance is taken at face value, 99 percent of health systems fail to meet the new standards.

To better understand how the industry is responding, Geonetric conducted its own analysis, and through conversations with dozens of healthcare organizations and their compliance and legal teams, identified a wide range of interpretations of the new rules. Based on these findings, this webinar will give marketers the tools you need to help your organization navigate these significant changes.

Join us for a free webinar on Wednesday, Oct. 4, and hear just how much the HHS guidance impacts healthcare — and how the impact goes far beyond ad tracking technologies.  

You’ll learn:

  • What the HHS guidance is, and how it relates to PHI and HIPAA
  • Why every healthcare organization should be thinking about how they use marketing trackers and other ad technologies.
  • Implications for healthcare that go beyond tracking pixels.
  • How to engage in a risk assessment process.
  • How to develop a process for achieving and maintaining compliance in the future.
  • And much more!

HOA Reserves and Other Funding Options: Tips for Everyday Smart Money Management [HOAleader.com Webinar]

HOA Reserves and Other Funding Options: Tips for Everyday Smart Money Management

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, Sept. 14, 2023
2-3 p.m. Eastern

Money is one of the most contentious issues you’ll manage at your HOA. There’s always an owner—or many—who’ll challenge your financial decisions. Whether it’s how much money to collect from owners in assessments, how much money to spend on maintenance and repairs, or how much money to set aside in your reserves for those inevitable projects, your actions will be put under a microscope.

Keep calm and join our webinar for vital information on how you can effectively fund your association’s reserves in one-hour webinar on September 14 led by three community association experts—one a manager, one a lawyer, and one a reserves analyst.

They’ll explain what you need to know about HOA reserves and other funding mechanisms. They’ll also reveal the smartest moves you can make to ensure your HOA can pay for needed maintenance and repair projects and everyday HOA operations.

You’ll learn:

  • The role of reserves at an HOA, including the new three-part test defining what’s appropriate to fund through reserves
  • How state laws differ in requirements for reserves, ranging from states that don’t have any laws specifically governing HOA reserves to those that require reserve studies or certain reserve levels—and states in between that permit HOAs to not fund reserves if owners approve such a move
  • What you should know about reserve and money management to ensure you meet your fiduciary duties and responsibilities
  • When and how to conduct a reserve study
  • The consequences of underfunding reserves
  • How to help your owners take their focus off the goal of “low monthly assessments”
  • Pros and cons of various funding mechanisms: budgeted contributions, one-time special assessments, and loans
  • The most common mistakes boards make when funding HOA repair projects, whether through reserves or another funding method
  • And much more!

After just one hour, you’ll know the HOA industry’s best practices when it comes to money matters at your HOA. Register now for this informative event for community association board members.


How to Crack the Code on Media Strategy and Channel Mix [Strategic Health Care Marketing Webinar]

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A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

How to Crack the Code on Media Strategy and Channel Mix

WellSpan Health’s omnichannel media approach had a dramatic impact in a highly competitive marketplace. Learn how you can use intent-based planning to guide your media strategy and drive results.

Thursday    |   September 7, 2023    |   2 p.m. Eastern

Your Presenters:


First Threads. Then X. Media channels are multiplying and shape shifting every day, and consumers have ever-expanding options when it comes to where they spend their valuable time.

In such a fragmented media world, how do you decide where to invest, to ensure that your marketing campaigns connect with and engage your key target audience?

Intent-based planning and tools get to the root of consumers’ media choices. Which channels do they use? When is the best time to reach them? How do they make health care decisions?

WellSpan teamed up with SPM Marketing & Communications media experts to consolidate and coordinate its media strategy. Using data analytics, strategic audience-focused media plans, consistent optimization, and a robust measurement framework, WellSpan took on large academic medical centers in its local market and rose to the top.

Join us September 7 when our presenters will share how they embraced a fully integrated team approach to media strategy that enabled WellSpan to break through the noise — and how a strategic approach to media planning can help you achieve great results for your organization.

You’ll learn:

  • Which media channels are best for health care.
  • How to leverage consumer insights in your media planning.
  • How to balance digital and traditional media.
  • How to measure and report results.
  • Why an integrated approach is essential.

And much more! 


Webinar at a Glance

Date:   Thursday, September 7, 2023
Time:   2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific
Duration:   60 Minutes
Cost:   This event is free to attend, thanks to our event sponsor.


Can’t attend on September 7?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.


How to Design a Dining Plan That Works for Senior Living Communities [iAdvance Senior Care Webinar]

How to Design a Dining Plan That Works for Senior Living Communities

A new IASC webinar for leaders at senior care and LTC facilities.

Wednesday |    August 30, 2023    |    1 p.m. Eastern

Your Presenters:

  • Don Bundren, Food Solution Design and Culinary Director, Sodexo Seniors
  • Christy Turner, General Manager, Dining Services, Garden Spot Village (New Holland, PA)
  • Steve Muller, Chief Operating Officer, Garden Spot Village (New Holland, PA)
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Successful senior care communities recognize the significance of personalized dining plans. Gone are the days of standardized meal offerings that fail to cater to individual preferences or dietary restrictions. Today, communities must understand that the dining experience plays a crucial role in promoting health, fostering social connections, and enhancing the overall satisfaction of residents.

 Join us on Wednesday, August 30, for a fast-paced, interactive session with three expert presenters, including the general manager of dining services and the chief operating officer for a continuing care retirement community in New Holland, Pennsylvania, and the food solution design and culinary director of Sodexo Seniors.

 You’ll gain a sharper understanding of the essential considerations when designing dining facilities for senior care communities. suggestions on how to create inviting and accessible spaces that promote comfort, social interaction, address dietary restrictions, and individual preferences effectively.

 You’ll learn: 

  • How customized dining plans can positively impact the well-being and quality of life for seniors in your care communities
  • Essential considerations when designing dining facilities to meet the unique needs of your senior residents 
  • How you can use technology to enhance the dining experience
  • How to effectively address many of the challenges that you are likely to face when creating a dining plan
  • And much, much more!

Don’t miss it!


Webinar at a Glance

Date:   Wednesday, August 30, 2023
Time:   1:00 P.M. Eastern, 12:00 P.M. Central, 11:00 P.M. Mountain, 10:00 A.M. Pacific
Duration:   60 Minutes
Cost:   Free, thanks to our event sponsor.

What Condo/HOA Boards Need to Know About Regulating Rentals [HOAleader.com Webinar]

Rentals in Your HOA or Condo Getting You Down? What Condo/HOA Boards Need to Know About Regulating Rentals

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, August 17, 2023
2-3 p.m. Eastern

Travel is back! And guess where many travelers in the United States are staying? You’ve got it: In a short-term rental—perhaps one in your community, even.

But when you approach owners about the possibility, you’re told that nice lady who just moved into Owner Ollie’s unit is his cousin—wink, wink. And that family that rolled their luggage in Owner Ophelia’s unit last Thursday and rolled it back out Sunday night? They’re just friends! Nothing to see here!

Rentals are one of the toughest issues to control at HOAs, and they’ve become even more difficult to oversee with Americans traveling the country. What’s a responsible board to do?

Join us for a don’t-miss webinar on August 17 on how to create a smart—and enforceable—rental policy at your HOA. You’ll hear two community association lawyers with decades of hands-on experience in advising associations share their best advice on:

  • What to know about rentals in HOAs: Is it true they can lower property values? Or is that just an urban myth perpetuated by stuffy, get-off-my-lawn-type owners?
  • The pros and cons of creating rental restrictions in your community, including the biggie: How do we enforce it?
  • Factors to consider when you evaluate whether your HOA needs a change in policy—whether it’s going from a no-rental plan to permitting rentals or the other way around
  • What you need to know about the booming business of short-term rentals by homeowners
  • Provisions to include in a rental policy to ensure it’s reasonable and enforceable
  • Best practices for educating your community on your proposed rental policy so you can actually get it passed
  • How to monitor your owners’ activities to ensure they’re not violating your policy
  • Tips to make enforcement less daunting, time-consuming, and contentious, including smart ideas for fines that will deter and punish abusers
  • Suggestions for dealing with those violating your rules, whether they’re doing regular, annual leases or listing their property on Airbnb, VRBO, and other websites in violation of your rules
  • And much more!

In just 60 minutes, you’ll hear the most important information you need to assess and tweak your rental policy. Register now for this informative event for community association board members.


Brand Differentiation for Health Systems: A New Webinar for Health Care Marketers

A new Strategic Health Care Marketing webinar for health care marketers and strategists.

Brand Differentiation for Health Systems: How to Stand Out in a Crowded Market and Drive Business Results

Wednesday    |   August 9, 2023   |   2 p.m. Eastern

Your Presenters:


Today, healthcare marketing is more complex than ever, with multiple consumer channels, recruitment challenges, and a rapidly changing competitive landscape. How do you stand out from the crowd?

A top academic health system in an extremely competitive market, Emory Healthcare needed a clear, attractive, and differentiating position and a compelling message that balanced business goals with consumer wants.

Emory has worked closely with SPM Group since 2016 to design some of the most successful campaigns in the Atlanta market — even through the pandemic.

Emory achieved success by defining key consumer insights, enabling it to:

  • Drive brand preference
  • Increase service line volume, and
  • Improve employee recruitment and retention.

Join us on August 9 when our presenters will share the strategic approach they employed and insights that can help you evolve your brand position, optimize your marketing efforts, and address all of your business goals regardless of the size or structure of your organization.

You’ll learn:

  • How to define your brand proposition or Brand Truth 
  • What health consumers care about most when choosing a healthcare brand. 
  • What employees care about most when choosing a place to work. 
  • How to make the most of your marketing budget. 
  • How to balance brand, service line, and recruitment goals. 

The results you can expect with this approach.


Webinar at a Glance

Date:   Wednesday, August 9, 2023
Time:   2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific
Duration:   60 Minutes
Cost:   This event is free to attend, thanks to our event sponsor.


Can’t attend on August 9?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.


Community Association Management Insider Logo

Plain-English Media Acquires Community Association Management Insider

Plain-English Media is pleased to announce its acquisition of Community Association Management Insider from the Habitat Group (and until recently published by Vendome Real Estate Media).

Community Association Management Insider serves management professionals at condominiums, HOAs, co-ops, and other associations, by providing practical guidance, legal updates, best practices, model tools, and more. It’s helps it’s sophisticated professional audience keep their co-ops, condominiums, and homeowner’s associations running effectively and within budget—and within the bounds of applicable state and federal laws, as well as internal governing documents.

“I’m very excited to add Community Association Management Insider to our portfolio,” says Matthew T. Humphrey, president and founder of Plain-English Media. “It helps us serve community associations in a new way that complements our flagship real estate publication, HOAleader.com.”

Since 2008, Plain-English Media has published HOAleader.com, a membership site that delivers practical advice for condominium and homeowners association leadership. HOAleader.com serves thousands of community association boards and volunteer leaders across the country.
Its content has been recognized with a first-place award for analytical reporting from the Specialized Information Publishers Association.

The mission of HOAleader.com is to make the very challenging job of volunteer community leaders easier and to help them run their associations more effectively. Community Association Management Insider serves its audience of industry professionals in a very similar way and with similar goals.

We look forward to developing new benefits for Community Association Management Insider members. As of today, members can add up to 9 additional users to their membership for no additional charge, with our free Group Membership Upgrade offer. This week our audience will receive the first of a new weekly eAlert email newsletter, and we have additional exciting new benefits in the works.


Sign up for a free 7-day trial membership of Community Association Management Insider »


About Plain-English Media

Plain-English Media, LLC, is an independent publishing company based in Alameda, CA. The company provides authoritative, clear, and practical guidance that helps readers in their roles as professionals and volunteer community leaders. Plain-English Media has two divisions.

Plain-English Health Care publishes:
Strategic Health Care Marketing
eHealthcare Strategy & Trends
eHealthcare Leadership Awards
iAdvanceSeniorCare.com

Plain-English Real Estate publishes:
HOAleader.com, the Practical Guide to Homeowner Association Management
Community Association Management Insider

The company also produces events and provides lead generation and advertising opportunities to select vendors to the community association and health care marketing markets.