Author Archives: Julie Ann Caballero

eHealthcare Strategy & Trends Offers New Webinar on Recent HIPAA Guidance From HHS

A new IASC webinar for leaders at senior care and LTC facilities.

Wednesday  | October 4, 2023  |  2 P.M. Eastern 

Late last year, the Department of Health and Human Services released new guidance on HIPAA regulations to cover online tracking technologies that could compromise consumer privacy. Healthcare marketers must take a proactive role in responding. Are you ready?


Your Presenter:

Ben Dillon, Co-Owner and Chief Executive Officer, Geonetric


In December 2022, the Department of Health and Human Services (HHS) released new guidance on the use of marketing tracking technology under HIPAA. Recent communications from HHS and the Federal Trade Commission (FTC) indicate that covered entities should be moving now to make the required changes.

Unfortunately, the guidance has raised more questions than it has answered. A recent study suggests that if the guidance is taken at face value, 99 percent of health systems fail to meet the new standards.

To better understand how the industry is responding, Geonetric conducted its own analysis, and through conversations with dozens of healthcare organizations and their compliance and legal teams, identified a wide range of interpretations of the new rules. Based on these findings, this webinar will give marketers the tools you need to help your organization navigate these significant changes.

Join us for a free webinar on Wednesday, Oct. 4, and hear just how much the HHS guidance impacts healthcare — and how the impact goes far beyond ad tracking technologies.  

You’ll learn:

  • What the HHS guidance is, and how it relates to PHI and HIPAA
  • Why every healthcare organization should be thinking about how they use marketing trackers and other ad technologies.
  • Implications for healthcare that go beyond tracking pixels.
  • How to engage in a risk assessment process.
  • How to develop a process for achieving and maintaining compliance in the future.
  • And much more!

How to Design a Dining Plan That Works for Senior Living Communities [iAdvance Senior Care Webinar]

How to Design a Dining Plan That Works for Senior Living Communities

A new IASC webinar for leaders at senior care and LTC facilities.

Wednesday |    August 30, 2023    |    1 p.m. Eastern

Your Presenters:

  • Don Bundren, Food Solution Design and Culinary Director, Sodexo Seniors
  • Christy Turner, General Manager, Dining Services, Garden Spot Village (New Holland, PA)
  • Steve Muller, Chief Operating Officer, Garden Spot Village (New Holland, PA)
Bundren-Turner-Muller

Successful senior care communities recognize the significance of personalized dining plans. Gone are the days of standardized meal offerings that fail to cater to individual preferences or dietary restrictions. Today, communities must understand that the dining experience plays a crucial role in promoting health, fostering social connections, and enhancing the overall satisfaction of residents.

 Join us on Wednesday, August 30, for a fast-paced, interactive session with three expert presenters, including the general manager of dining services and the chief operating officer for a continuing care retirement community in New Holland, Pennsylvania, and the food solution design and culinary director of Sodexo Seniors.

 You’ll gain a sharper understanding of the essential considerations when designing dining facilities for senior care communities. suggestions on how to create inviting and accessible spaces that promote comfort, social interaction, address dietary restrictions, and individual preferences effectively.

 You’ll learn: 

  • How customized dining plans can positively impact the well-being and quality of life for seniors in your care communities
  • Essential considerations when designing dining facilities to meet the unique needs of your senior residents 
  • How you can use technology to enhance the dining experience
  • How to effectively address many of the challenges that you are likely to face when creating a dining plan
  • And much, much more!

Don’t miss it!


Webinar at a Glance

Date:   Wednesday, August 30, 2023
Time:   1:00 P.M. Eastern, 12:00 P.M. Central, 11:00 P.M. Mountain, 10:00 A.M. Pacific
Duration:   60 Minutes
Cost:   Free, thanks to our event sponsor.