AI is no longer a futuristic concept—it’s becoming a 2026 reality for senior living sales and marketing teams. Communities that begin adapting now will be better positioned to grow occupancy, meet rising family expectations, and stay ahead in a competitive market.
In this webinar, industry experts will discuss the top AI trends transforming senior living sales and marketing. You’ll hear how forward-thinking organizations are using AI to better understand family needs, boost occupancy, and increase sales and marketing effectiveness.
What you’ll learn:
How AI search is changing consumer behavior—and how communities can capture attention through AI search results
The most promising applications of AI in senior living that forward-looking communities are beginning to explore
How AI call insights can help sales and marketing teams understand families’ needs more deeply
Balancing efficiency with empathy when testing AI call agents
Common pitfalls to avoid when piloting or scaling AI in senior living
Webinar at a Glance
Date: Wednesday, December 17, 2025 Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific Duration: 60 Minutes Cost: This event is free to attend thanks to our event sponsor.
Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?
From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Whether you’re building your first use case or shaping a system-wide roadmap, this virtual summit will help you move toward meaningful, mission-aligned implementation.
The high costs of running a senior care organization today aren’t all visible. This session dives deep into the often-overlooked, hidden labor costs that are silently eroding your bottom line and directly fueling workforce burnout and instability.
From constant, expensive overtime and inefficient scheduling to the true financial and human cost of high staff turnover and over-reliance on premium-rate external agencies, these labor leaks are damaging your team’s morale and your organization’s long-term health.
Join us to learn specific, actionable strategies for leveraging data analytics and modern workforce management technology to gain a crystal-clear view of these hidden expenses.
Discover how successful senior care operators are moving beyond spreadsheets to uncover, measure, and proactively eliminate these costs, leading to a more engaged workforce and a stronger financial foundation.
Key Takeaways:
Identify the most common “hidden” labor cost leaks in senior care.
Learn how data-driven workforce technology provides the necessary insights to expose costly patterns.
Implement strategies to optimize staff utilization and reduce dependency on expensive external agencies.
Understand the true cost of turnover and benchmark your retention strategy for measurable savings.
Webinar at a Glance
Date: Wednesday, December 3, 2025 Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific Duration: 60 Minutes Cost: This event is free to attend thanks to our event sponsor.
Transforming Patient Acquisition with AI-Powered Conversation Intelligence
Discover how Emory Healthcare and University Hospitals connect the dots between digital touchpoints and phone conversations, creating seamless experiences that drive patient acquisition and retention.
A new eHealthcare Strategy & Trends webinar for healthcare marketers and growth leaders
Noah Brooks, Manager of Analytics & Strategy, University Hospitals
Lyndey Brock, Director of Account Management Health, Healthcare Vertical, Invoca
Moderated by:
Jane Weber Brubaker, Executive Editor, Plain-English Health Care
The patient journey typically begins with a digital interaction — a paid ad, a web search, a social media post — and culminates in a phone call.
But without access to real-time data about the caller, marketers are flying blind. The result can be a disconnected experience for the patient and a missed opportunity for your brand.
In this webinar, we’ll show you how Invoca’s AI-led technology helps marketing teams at Emory Healthcare and University Hospitals gain visibility into the entire patient journey — enabling them to create seamless, empathetic experiences that drive conversions.
From AI Overviews to zero-click search and plummeting site analytics, hospital marketers are struggling with a new digital reality.
Google’s latest AI-powered features and rival platforms like ChatGPT, Gemini, Perplexity, and Claude have upended SEO strategy, with some hospitals losing up to 50 percent of their web traffic overnight.
How do you ensure your organization shows up, stands out, and stays trusted in this rapidly evolving search landscape?
Michael Kinkaid, Chief Product and Technology Officer, Reason One
Laura Housholder, Digital Marketing Manager, Children’s Nebraska
Martha van Berkel, Co-founder and CEO, Schema App
Tyler Pierce, Director of Digital Engagement, Rochester Regional Health
Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health
Moderated by:
Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C
Your hospital website has evolved far beyond its origins, it’s now the digital front door to your entire health system. But between AI hype, vendor promises, and the shift to composable architecture, many healthcare organizations struggle to connect the dots between available technologies and actual patient needs. The result? Fragmented digital experiences that fail to deliver on their promise.
Join us on Wednesday, September 3,for a candid conversation with healthcare digital leaders who are successfully bridging the gap between emerging technology and practical patient needs. We’ll cut through the buzzwords to focus on what’s actually working, what’s worth investing in, and how to develop the strategic framework that’s often missing when implementing new website technologies.
Join us as our panelists explore how you can:
Develop a strategic approach to website transformation that aligns technology choices with organizational goals and patient needs
Make smart platform decisions by understanding the real differences between major platforms and when composable solutions make sense
Build flexible foundations using composable architecture to future-proof your investment and enable rapid adaptation
Implement AI thoughtfully with clear use cases that enhance rather than complicate the patient experience, from intelligent search to automated scheduling to personalized content delivery
Improve findability and discoverability through advanced SEO, schema markup, and optimizing for how patients now search using generative AI tools like ChatGPT and Google’s AI overviews
Create governance models that balance innovation with security, compliance, and the need for strategic oversight
Don’t miss it!
Webinar at a Glance
Date: Wednesday, September 3, 2025 Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific Duration: 60 Minutes Cost: This event is free to attend thanks to our event sponsor.
Beyond Tactics: How to Build a Digital Front Door Strategy for Your Enterprise
A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists
The term “Digital Front Door” covers a wide range of digitally enabled touchpoints designed to make it easier for consumers to find and access care online. Learn why your organization’s success depends on a cohesive strategic approach informed by rich data.
Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
Zain Ismail, Senior Director, Digital Health & Transformation, Strategic Advisory Services, AVIA
Otto Angulo, Senior Director, Digital Consumer Engagement, AtlantiCare
Mike Julian, Principal Consultant, Population Intelligence & Activation Populi, a Definitive Healthcare Company
Moderated by:
Jane Weber Brubaker, Executive Editor, Plain-English Media
COVID accelerated digital access to healthcare and ushered in a wave of digitally-enabled tools to help consumers find information and safely interact with providers — chatbots, patient portals, SMS, virtual visits, and more.
Now that we have these tools, who is looking at the big picture to make sure the right use cases are in place? How are they making those decisions?
Join us for a lively conversation with our panel of experts who will share their experiences working in or with major health systems and how they build effective enterprise-wide digital front door strategies informed by comprehensive consumer and market intelligence.
You’ll learn:
How major health systems evaluate, pilot, and measure the effectiveness of digital front door technologies.
How data sheds light on consumer approaches to finding and consuming care.
How you can use data to discover new market opportunities and accurately segment your target audience.
How to create high value strategies for targeted populations.
How to use predictive modeling to uncover clinical propensities and channel preferences.
How to identify the best prospects for digital solutions such as telehealth.
Webinar at a Glance
Date: Wednesday, December 4, 2024 Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific Duration: 60 Minutes Cost: This event is free to attend thanks to our event sponsor.
Jennifer Carron Passon, CPXP, MSOM, Patient Experience Officer, BJC HealthCare
Brian Carlson, VP of Patient Experience, Vanderbilt University Medical Center
Justin Dearborn, Founder and CEO, Praia Health
Moderated by:
Jared Johnson, Chief Marketing Officer at Praia Health and eHealthcare Strategy & Trends Editorial Advisory Board Member
Is your healthcare organization striving for true digital transformation centered on consumer experiences with more connection and less friction? Modern digital experiences increase patient loyalty and retention and reduce the costs to reacquire patients in between episodes of care.
As health systems have added point solutions to address various functions of consumer-led growth, they have faced challenges including organizational misalignment, disconnected technologies, increased developer costs and long implementation timelines.
A comprehensive, dynamic roadmap guides healthcare leaders as they plan in five key areas related to consumer experience: strategy and goals, change management and processes, technologies and platforms, team structure and measurement.
How to create or update your organization’s consumer experience strategy based on insights from forward-thinking institutions.
Effective change management strategies to accelerate and gain buy-in for consumer experience initiatives
How marketing leaders effectively collaborate with others who have consumer experience responsibilities without derailing other priorities and investments.
How to evaluate new digital platforms and the possibilities that they open for connecting consumer experiences beyond the clinical encounter.
Webinar at a Glance
Date: Wednesday, November 6, 2024 Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific Duration: 60 Minutes Cost: This event is free to attend thanks to our event sponsor.
Effective use of CRM systems contributes to new patient acquisition, patient satisfaction, and operational efficiency. Learn from health system digital engagement leaders how you can leverage CRM solutions and achieve success in your organization.
Your Presenters:
Mike Sonnentag, Senior Service Line Marketing Strategist, Virtua Health
Seth Kaplan, Director, Marketing and Customer Engagement, HonorHealth
Ross Therrien, Enterprise Account Executive (Healthcare), LeadSquared
Moderated by:
Jane Weber Brubaker, Executive Editor, Plain-English Health Care
It takes a strategic mindset, clean, well-managed data, and the right technology platform to run a successful Customer Relationship Management (CRM) program, whether you’re seeking growth from existing patients or new patients.
It’s been a heavy lift for many health systems. It’s tempting to look to your electronic health records system as the one solution you’ll need for patient outreach, but your EHR on its own may not be enough to support growth-related initiatives like new patient acquisition.
Join us for a free webinar on Wednesday October 9 at 2 p.m. ET where our expert panel will discuss the challenges and opportunities of using CRM solutions to enhance customer loyalty and achieve business results. You’ll discover how your organization can drive growth, deliver comprehensive, patient-centered care, and stay competitive in today’s rapidly changing healthcare environment.
You’ll learn:
Why an EHR system alone may not be enough
How Virtua Health uses the CRM to uncover opportunities for service line growth
How HonorHealth’s CRM team reaches out to internal clients as strategic partners
How integrated systems enable data sharing and improve care coordination
How you can use CRM solutions to manage patient and prospect relationships across multiple touchpoints.
Webinar at a Glance
Date: Wednesday, October 9, 2024 Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific Duration: 60 Minutes Cost: This event is free to attend thanks to our event sponsor.
Patients benefit — and so does your organization — when you manage provider data properly. Accurate and complete clinical taxonomy makes website searches for patient care more efficient, leading to more appointments. In this webinar, you’ll learn how an organization with over 300 medical practice locations and thousands of providers across three states built the baseline data structure necessary to expand access to care and achieve the health system’s business objectives.
Just as building a house requires a strong foundation, so does successful implementation of any healthcare marketing strategy. Organizing and accessing comprehensive and accurate information about complex health system providers and locations is required to support the structural integrity of healthcare marketing goals, strategies, and business objectives. When you manage provider data properly, including accurate and complete clinical taxonomy to make searches more efficient, patients benefit — and so does your organization.
Healthcare systems require the right foundational tools for managing the complex data about their numerous locations, providers, and insurance carriers, so patients can get seamless, unified, and consistent results across their digital healthcare journey.
Much like needing a clear and accurate blueprint for a successful build, clinical taxonomy is a key part of the necessary data management foundation to improve patient access as well as achieve business objectives and marketing goals. This enriches and enhances provider data, providing better search capabilities and results, which guides and connects patients to the most appropriate care for their needs.
Summit Health in the New York Metro Area, brought all its provider data into one platform, enriched it with clinical taxonomy, and now has the solid foundation and structure to easily and quickly keep it up to date. This has enabled the Summit Health team to give patients a better experience and achieve specific business goals.
Why having all provider data in a single, unified platform, is the key to a powerful marketing strategy
How clinical taxonomy can enhance and connect patients to the most appropriate care provider
Best practice takeaways from Summit Health for other health systems considering leveling-up their provider data management tools to achieve business objectives.
Webinar at a Glance
Date: Thursday, September 12, 2024 Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific Duration: 60 Minutes Cost: This event is free to attend thanks to our event sponsor.
