Author Archives: Julie Ann Caballero

Demystifying the Power of Schema in Search [Free Webinar from Strategic Health Care Marketing]

A new Strategic Health Care Marketing webinar with insights from Aha Media

Wednesday    |   September 23, 2026    |   2 p.m. Eastern

Your Presenters:

Your Moderator:

  • Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

Sponsored by

This event is free to attend thanks to our event sponsor.


Ever look around in a meeting and think, “Why does everyone keep talking about schema?” You’re not alone.

Schema has become one of the biggest buzzwords in SEO and AI search, — but what is it, really? And why should marketers, content creators, and digital teams care?

In this practical session, Ahava Leibtag and Tim Voyles will cut through the jargon and explain what schema is, why it matters in today’s search landscape, and how it works alongside structured content to help search engines and AI platforms better understand your website. You’ll leave with a shared understanding of the strategy behind schema, plus a behind-the-scenes look at how technical teams implement it to support discoverability across search and AI.

By the end of this session, participants will be able to:

  • Explain what schema is and why it matters in today’s search landscape.
  • Understand how structured content and schema work together to improve content discoverability.
  • Identify where marketing, content, and digital teams each contribute to an AI-ready website.

Webinar at a Glance

Date:   WednesdaySeptember 23, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free to attend, thanks to our event sponsor.


Can’t attend on September 23?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.


ROI & Performance Marketing Week

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

September 14-18, 2026

Hospital and health system marketing leaders must prove measurable ROI. 

In today’s financially challenging environment, leaders in healthcare organizations scrutinize budgets and demand evidence that marketing investments drive profitability and growth. 

The ROI & Performance Marketing Week virtual summit will deliver a week of focused, one-hour sessions presenting strategies for proving the measurable impact of marketing and advertising. From brand awareness campaigns and physician referral strategies to targeted digital outreach, healthcare marketing experts will show how they connect spend with return, and how they position themselves as strategic partners at the leadership table.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.


Agenda at a Glance

Day 1: Monday, Sept. 14

Opening Keynote: ROI Mandate & Executive Alignment

2:00 p.m. Eastern

From Cost Center to Growth Engine: The New Mandate for Marketing

Panelists:

  • Opeyemi Oluwole, SVP, Chief Marketing Officer, Hackensack Meridian Health
  • Jeremy Rogers, Vice President, Digital Marketing and Experience, Indiana University Health
  • Ray Mina, CEO, Freshpaint

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

Day 2: Tuesday, Sept. 15

Unified Data & BI

1:00 p.m. to 2:00 p.m. Eastern

Breaking Down Data Silos: Building a Unified Marketing Data Foundation

Moderated by:

  • Wendy Margolin, Contributing Writer, Plain-English Health Care

2:30 p.m. to 3:30 p.m. Eastern 

One Story, Many Channels: A Unified Measurement and ROI Framework

Moderated by:

  • Wendy Margolin, Contributing Writer, Plain-English Health Care


Day 3: Wednesday, Sept. 16

Attribution & Lifetime Value

1:00 p.m. to 2:00 p.m. Eastern

Growing Lifetime Value Through Patient Loyalty: The Economics of Digital Retention

Moderated by:

  • Kyle Hardner, Contributing Writer, Plain English Health Care

2:30 p.m. to 3:30 p.m. Eastern 

Attribution That Works in Healthcare: Proving Impact in Messy Patient Journeys

Moderated by:

  • Kyle Hardner, Contributing Writer, Plain English Health Care


Day 4: Thursday, Sept. 17

AI & Advanced Measurement

1:00 p.m. to 2:00 p.m. Eastern

AI and the New Rules of Marketing Measurement in Healthcare

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

2:30 p.m. to 3:30 p.m. Eastern 

Real‑Time Decisions: How AI Helps You Continuously Optimize Channel Mix and ROI

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C


Day 5: Friday, Sept. 18

Closing Keynote: The Path Forward

1:00 p.m. to 2:00 p.m. Eastern

Proving Marketing ROI Without Compromising Patient Privacy

Moderated by:

  • Kyle Hardner, Contributing Writer, Plain-English Health Care

2:30 p.m. to 3:30 p.m. Eastern 

How the C-Suite Measures Success

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

HOAleader.com Offers New Webinar on Enforcing Your HOA’s Rules


Enforcement of Your HOA’s Rules: How to Create Enforceable Rules, Effective Fines, and a Fair Violation Process

An HOAleader.com Webinar for Condo and HOA Boards

Thursday, September 3, 2026
2-3 p.m. Eastern

Our experts tell us that tensions continue to escalate at condos and HOAs—and more and more angry owners are more defiant and willing to challenge authority than ever before. So enforcing your condo or HOA’s rules in today’s environment must feel like you’re in a high-wire act.

But ensuring that rules in your community are enforced consistently and fairly doesn’t have to be a pitched, tense, and unpleasant battle between your board and your homeowners. With some smart planning, you can make enforcing your HOA’s rules quicker, easier, and less stressful.

Join us for an in-depth webinar on September 3 led by two community association experts who have decades of hands-on experience in advising associations on how to create and enforce rules and insights on the day-to-day operations of rules enforcement. You’ll get up-to-date practical ideas, systems, and processes you can begin to take advantage of at your association the minute the webinar ends.

You’ll learn:

  • The role of the lowly rule in HOAs, being less powerful than a CC&R or a bylaw, but easier to implement than provisions in those weightier documents
  • How to determine the steps you need to follow to create enforceable rules
  • Tips for identifying what you can handle with a rule and what you should never try to accomplish through a rule
  • How fines fit into rulemaking, including how to set an effective fine amount and how to know when you’ve gone too far with a fine
  • The steps you need to take to create an effective violation system — from notice of a violation to providing a meaningful right for owners to state their defense at a fair hearing
  • Insights into rules you’ll never be able to enforce and fines that’ll fall short of their goal to curb repeated violations
  • Suggestions to help you avoid the most common mistakes boards make creating and enforcing their rules
  • And much more!

In just 60 minutes, you’ll gain practical, valuable tools you can use right away to make your rules more enforceable and your violation process more fair. Register now for this informative event for community association board members.


How Do Webinars Work?

A webinar is remarkably cost-effective and convenient. You participate from your home or office, using a regular telephone and a computer with an Internet connection. You have no travel costs, hassle, or commute time.

Plus, for one low price, you can get as many people on your condo or HOA board to participate as you can fit around a speakerphone and a computer screen.

And now, with our special group membership offer, your entire board can attend—even from different locations. This offer requires an HOAleader.com Group Membership. When any group member orders, we will set up access for the entire group. Up to 10 users can attend for one low price. It’s another incredible deal as part of HOAleader.com Group Membership.

Because the conference is live, you can ask the speakers questions via the webinar interface. Many attendees tell us this is the most valuable part of the webinar.

You will receive access instructions via e-mail several days before the event. You don’t need any additional materials before the webinar starts. Your conference materials will be available for you to view when you join the session, and a link to the presentation slides (PDF) will be sent to you shortly after the session ends.

About On-Demand Access to the Webinar Recording

If you order an option that includes the webinar recording, you will receive access instructions via email approximately one week after the live event. The recording can be viewed online (through your browser) an unlimited number of times for 90 days. If you have an HOAleader.com group membership, your entire group will get access to the webinar recording for no additional charge. The presentation slides will be available for download. (No physical media such as a CD or DVD will be mailed to you.)


Why You Can Sign Up To Attend This Event with Confidence

If you are not completely satisfied after attending an HOAleader.com event, let us know, and we will refund 100% of your registration fee — no questions asked.


About HOAleader.com

HOAleader.com’s attorney editors and experienced journalists constantly research the latest developments in HOA law affecting homeowner and condominium associations across the U.S. Then we publish plain-English analyses of what those developments mean to you as an HOA leader, and what you need to do now to comply with HOA laws, steer clear of legal trouble, avoid or resolve conflicts within your homeowners association, make HOA management easier, and safeguard your community association’s property values and quality of life.

Not a member yet?
Sign up for a free trial membership here.

Aligning CRM with Marketing Strategy: Building Stronger Partnerships and Better Results [Free Webinar from eHealthcare Strategy & Trends]

A new eHealthcare Strategy & Trends webinar with insights from LionShare

Wednesday | August 26, 2026 | 2 p.m. Eastern

Panelists:

Moderated by: 

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

Sponsored by

This event is free to attend thanks to our event sponsor.


CRM can give healthcare marketers valuable tools for understanding audiences, coordinating outreach, measuring results, and strengthening patient engagement. But CRM does not operate in isolation. Its effectiveness depends on how well it supports the organization’s larger marketing strategy and how successfully teams work together to put that strategy into action.

That alignment is not always easy. Healthcare marketers often work across complex organizational structures, with CRM, data, IT, digital, operations, clinical teams, and agency partners contributing different expertise and managing different priorities.

In this panel, healthcare marketing leaders and CRM experts will examine how organizations can place CRM within a broader marketing, brand, and engagement strategy. They will discuss how to connect CRM capabilities to organizational goals, identify the areas where CRM can create the most value, and build the partnerships and operating practices needed to move from planning to execution.

Panelists will also share practical lessons from organizations at different stages of CRM maturity, including how they have improved collaboration, applied patient and market insights, supported campaign planning, and connected CRM activity to the broader patient journey. 

Join us as our panelists explore how you can

  • Connect CRM priorities to broader marketing, brand, growth, and patient engagement goals. 
  • Create shared goals across marketing, CRM, digital, data, IT, operations, and clinical teams. 
  • Clarify roles, responsibilities, decision-making, and workflows across teams. 
  • Identify high-value CRM use cases, including patient acquisition, retention, reactivation, audience profiling, and service line growth. 
  • Use CRM insights to better understand patient populations, market opportunities, and campaign audiences. 
  • Move from individual campaigns toward more coordinated engagement across the patient journey. 
  • Align marketing activity with operational realities, including access, scheduling, call center capacity, and clinical availability. 
  • Define meaningful measures of success and communicate CRM’s contribution to engagement, marketing performance, and growth.

Webinar at a Glance

Date:   WednesdayAugust 26, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free to attend, thanks to our event sponsor.


Can’t attend on August 26?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.


Measuring What Matters: Award-Winning Digital Marketing Campaigns [Strategic Health Care Marketing Member Roundtable]

A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards

Tuesday | August 18, 2026 | 2 p.m. Eastern

Panelists:

Moderator:

  • Susan Dubuque, contributing editor, Strategic Health Care Marketing and co-chair, 2026 eHealthcare Leadership Awards

What does digital marketing ROI really look like in healthcare?

Unlike consumer brands, healthcare organizations cannot create demand for knee replacements, cancer treatment, or heart procedures. Patients seek care when a need arises. The challenge is making sure your organization is visible, accessible, and relevant when that moment arrives.

Join us for a member roundtable featuring winners from the 2025 eHealthcare Leadership Awards Best Digital Marketing ROI and Outcomes category. In addition to sharing their award-winning work, these organizations will discuss how they connect marketing efforts to measurable business results, from patient acquisition and service line growth to revenue, market share, and long-term performance.

Attendees will hear directly from industry leaders about the strategies, technologies, and measurement frameworks they use to demonstrate marketing’s value. Learn how leading organizations are moving beyond clicks, impressions, and website traffic to focus on the metrics executive leadership cares about most.

Here are some of the topics that will be covered:

  • Showing up when patients are actively searching for answers and care options
  • Reaching patients, caregivers, and referring physicians at the right moments in their decision-making journey
  • Reducing friction between awareness and appointment while re-engaging patients who have fallen out of the funnel
  • Connecting marketing activities to patient volume, service line growth, revenue, margin, and market share
  • Building measurement frameworks that demonstrate marketing’s impact on organizational goals
  • Lessons learned from award-winning campaigns and programs

Who should attend: Healthcare marketing, digital strategy, analytics, CRM, consumer engagement, business development, and growth leaders seeking practical approaches to measuring performance and demonstrating marketing’s contribution to organizational success.

You won’t want to miss this opportunity to learn from award-winning organizations, ask questions, and discover how leading healthcare marketers are proving that marketing is not simply a cost center, but a driver of growth and business performance.


Webinar at a Glance

Date:   TuesdayAugust 18, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   Free for members of Strategic Health Care Marketing


Can’t attend on August 18?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.


eHealthcare Strategy & Trends Offers Free Webinar on How Privacy Can Power Performance for Healthcare Marketing

Still Flying Blind? How Privacy can Power Performance for Healthcare Marketing

Discover Exclusive Insights from a Survey of 120 Healthcare Marketing Leaders

A new eHealthcare Strategy & Trends webinar with insights from Ours Privacy

Wednesday | July 15, 2026 | 2 p.m. Eastern

Your Presenters:

Moderated by: 

  • Kyle Hardner, Contributing Writer, Plain English Health Care

For health system marketers, balancing campaign performance with compliance has never been harder. First came OCR ruling on online tracking technologies for HIPAA-covered entities, guidance that sent teams scrambling to pause campaigns and remove tracking pixels. Then came state privacy laws, class action lawsuits, and programmatic CIPA demand letters.

How are your peers coping with all these changes? Many are rebuilding their martech stacks from scratch. But a key gap remains: While 94% of marketers say they’re confident their martech stack is HIPAA-compliant, 57% stitch together multiple tools, and 18% aren’t sure if they use a consent management platform (CMP) at all.

Join marketing leaders on June 30 for a candid conversation about what’s working and what’s not. We’ll open the session with insights from 120+ marketers based on the 2026 Ours Privacy Marketing Compliance Survey, and then get real-world perspective from a marketing leader who rebuilt their martech stack in the OCR aftermath.

You’ll learn:

  • The future of marketing compliance in the era of AI.  
  • What marketers are saying about the gap between compliance confidence and actual capabilities. 
  • How to move toward tracking the full patient journey compliantly, and where most marketers get stuck. 
  • How one health company navigated the post-OCR environment and rebuilt its martech stack. 
  • Practical next steps for moving from a patchwork of tools to a more unified approach. 

Webinar at a Glance

Date:   Tuesday, July 15, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free to attend thanks to our event sponsor.

eHealthcare Strategy & Trends Offers New Webinar on Maximizing MarTech in Healthcare

Maximizing MarTech in Healthcare: From Stack Sprawl to Strategic Growth

A new eHealthcare Strategy & Trends webinar with insights from Atlantic Health, UNC Health and Unlock Health

Wednesday | May 13, 2026 | 2 p.m. Eastern

Your Presenters:

  • Orla Seidel, Director, CRM & Digital Marketing at Atlantic Health
  • Susie Magrogan, Performance and Demand Gen Director at UNC Health
  • Lisa Bevere, Senior Director of Digital Strategy at Unlock Health

Moderated by: 

Healthcare marketing teams are under more pressure than ever. Budgets continue to tighten. Access constraints are real. The C-Suite’s quest for true marketing ROI is at an all-time high. And data is everywhere, but rarely aligned.

Most organizations have invested heavily in marketing technology. Yet attribution remains fragmented, reporting often explains activity instead of impact, and connecting marketing to actual patient access and volume still feels out of reach.

So what does full-funnel marketing really look like in healthcare — across rural systems, academic medical centers, and community health organizations alike?

Join marketing leaders from UNC Health and Atlantic Health for a candid conversation about what’s working, what’s breaking, and what the ideal state could be. Unlock Health will open the session by outlining a practical vision for full-funnel orchestration — where EMR data, digital engagement, traditional media, and operational capacity align to drive measurable patient action — and then turn to the panel for real-world perspective.

Together, we’ll explore: 

  • Where attribution breaks down in healthcare organizations — and why 
  • How to connect brand investment to measurable access and utilization 
  • What full-funnel governance requires across marketing, IT, analytics, and operations 
  • How to move from reporting metrics to guiding decisions 
  • What it takes to align strategy, martech, and Epic tools to achieve true full-funnel marketing and analytics

If your stack feels complex but underperforming — and you’re being asked to prove ROI in an environment of shrinking margins and rising expectations — this conversation is for you.


Webinar at a Glance

Date:   Wednesday, May 13, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free for members of eHealthcare Strategy & Trends.

eHealthcare Strategy & Trends Offers New Webinar on Shaping Patient Trust

80% of Patients Say Digital Experience Shapes Trust: What Health Systems Need to Know

A new eHealthcare Strategy & Trends webinar with insights from Cleveland Clinic, Renown Health, SearchStax and MDRG

Wednesday | April 22, 2026| 2 p.m. Eastern

Your Presenters:

Moderated by: 

  • Char Wilson, Owner & Principal Consultant, Char Wilson Consulting

Trust in healthcare is under pressure — and 80% of patients would feel better about their providers if the digital experience improved. 

When patients engage online, they are looking for more than information: Every digital experience, search result, navigation path, and self-service interaction either reinforces confidence or introduces doubt. 

Join us April 22 to hear new consumer research and practical insights from digital leaders at The Cleveland Clinic, Renown Health, SearchStax and MDRG Research. We will examine how the website experience is shaping patient trust today and the most important enhancements you can make to remain competitive.

From the impact of site search performance to the role of personalization and first-party data, we’ll examine where digital friction erodes confidence — and where thoughtful design can rebuild it.

You will learn:

  • What new research reveals about the connection between digital experience and patient trust 
  • How search, navigation, and self-service tools influence decision-making 
  • Where hospital websites unintentionally create friction 
  • The role of personalization and first-party data in strengthening engagement 
  • How to reduce call center strain while improving brand perception

Webinar at a Glance

Date:   Wednesday, April 22, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free for members of eHealthcare Strategy & Trends.

Sound Advice: How Award-Winning Healthcare Podcasts Build Trust and Brands [eHealthcare Strategy & Trends Member Roundtable]

Sound Advice: How Award-Winning Healthcare Podcasts Build Trust and Brands

A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2025 eHealthcare Leadership Awards

Tuesday | March 17, 2026 | 2 p.m. Eastern

Panelists:

  • Bill Klaproth, director of marketing and production, DoctorPodcasting
  • Melody Bradley, digital media supervisor, South East Georgia Health System
  • Kenneth Hines, associate director, digital strategy, The Ohio State University Comprehensive Cancer Center (OSUCCC – James)
  • Dr. Rita Roy, CEO, National Spine Health Foundation

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

Healthcare podcasts have moved well beyond trend status. Today, award-winning programs are shaping brand perception, deepening community trust, and extending clinical expertise far beyond the organization’s walls.

Join winners of the 2025 Leadership Awards in the Best Healthcare Podcasts category — along with industry expert and category sponsor Bill Klaproth of DoctorPodcasting — for a behind-the-scenes look at what separates good podcasts from great ones.

From oncology breakthroughs and spine health recovery stories to community-focused education, this roundtable will explore how podcasts can elevate brands, amplify expertise, and build meaningful connections.

Whether you’re launching a new show or refining an existing one, you’ll walk away with practical insights you can apply immediately.

Join us for a roundtable discussion on March 17 with industry leaders who will share best practices and practical advice.

Take advantage of this opportunity to ask questions, join the conversation, and gain practical advice and insights that you can adapt and use in your organization.

You’ll hear how leading organizations:

  • Define strategy and audience before hitting “record”
  • Balance clinical credibility with compelling storytelling
  • Spotlight patient voices in authentic and responsible ways
  • Sustain momentum month after month
  • Measure success beyond downloads

Webinar at a Glance

Date:   Tuesday, March 17, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free for members of eHealthcare Strategy & Trends.

The Future of Hospital Websites [eHealthcare Strategy & Trends Virtual Summit]

The Future of Hospital Websites

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

March 9-13, 2026

Hospital and health system websites are evolving faster than ever. 

From AI Overviews reshaping search visibility to the rise of composable CMS platforms, digital teams are under pressure to keep pace with consumer expectations, compliance, and ROI demands. 

The Future of Hospital Websites Virtual Summit brings together experts and peers for a week of practical, one-hour sessions that explore the strategies, technologies, and governance models you need to build a flexible, patient-centered digital front door. 

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Agenda at a glance

Day 1: Monday, March 9
Keynote Panel with Health System Leaders

2:00 p.m. Eastern

The Next Generation of Hospital Websites

Panelists:

  • Adrienne Woods, Vice President, Consumer Engagement, Hackensack Meridian Health
  • Jeff Stewart, VP, Strategic Marketing, CHRISTUS Health
  • Mona Baset, Vice President, Digital Engagement, Intermountain Health

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

Day 2: Tuesday, March 10
Strategy & Vision

1:00 p.m. to 2:00 p.m. Eastern

Rethinking the Healthcare Websites

Panelists:

  • Cynthia Li, Vice President, Client Partnership, Huge
  • TJ Kottenstette, Digital Strategist, The Kids Mental Health Foundation, Nationwide Children’s Hospital

Moderated by:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

2:30 p.m. to 3:30 p.m. Eastern

Design, UX, and Access to Care: Why Compliance Is Only the Beginning

Panelists:

  • Diane Hammons, Director of Digital Engagement, WG Content 
  • Ben Cash, CEO, Reason One
  • Andy Lyons, Interim Vice President & Chief Marketing and Digital Officer, Roper St. Francis Healthcare
  • Kayla Saturday, Director, Digital Experience & Integration, Emory Healthcare

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C 

Day 3: Wednesday, March 11
Content & Search

1:00 p.m. to 2:00 p.m. Eastern

How Content Informs Digital Transformation

Panelists:

Moderated by:

2:30 p.m. to 3:30 p.m. Eastern

Ask Us Anything: AI Search + the Future of Website Content

Panelists:

Moderated by:

Day 4: Thursday, March 12
Technology & Infrastructure

1:00 p.m. to 2:00 p.m. Eastern

Creating Flexible Hospital Websites That Grow with Your Organization

Panelists:

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C 

2:30 p.m. to 3:30 p.m. Eastern

From Silo to System: Building a Scalable Location Strategy That Improves Findability

Panelists:

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C 

Day 5: Friday, March 13
Closing Keynote

2:30 p.m. to 3:30 p.m. Eastern

Platinum Playbook: An Inside Look at Award-Winning Hospital Websites

Panelists:

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care