Category Archives: Health Care

Ross Goldberg Joins Editorial Advisory Board of Strategic Health Care Marketing

Ross Goldberg, President and Founder at Kevin/Ross Public Relations

Ross Goldberg, president and founder at Kevin/Ross Public Relations, and new member of the Strategic Health Care Marketing Editorial Advisory Board

The Editorial Advisory Board of Strategic Health Care Marketing is made up of leaders in the health care marketing field who are committed to shaping the future of the industry. They offer ongoing feedback on our editorial coverage, write occasional articles, and point us to developments and people SHCM members and readers should know about.

We are very pleased to announce that Ross Goldberg has joined this elite group.

Ross is president and founder at Kevin/Ross Public Relations in Westlake Village, California. Prior to founding the agency in 1999, he spent more than 20 years in corporate communications, giving him a unique understanding of how businesses and PR firms can work together to achieve outstanding results.

Ross holds a master’s degree in communications and a bachelor’s in journalism. He is a founding executive board member of the Society for Healthcare Strategy and Market Development and is past chairman of the board of trustees of Los Robles Regional Medical Center in Thousand Oaks, California. For all of his achievements, Ross has been named by PR Week one of the “Top 50 Healthcare Agency Executives” in the country.

View Ross’s full bio and links to articles he has contributed to.

Strategic Health Care Marketing LogoThe other members of the SHCM Editorial Advisory Board are: Susan Dubuque, principal, Neathawk Dubuque & Packett; E. Preston Gee, VP, strategic marketing, Christus Health; Stephen D. Gelineau, SVP, The Camden Group; Howard J. Gershon, principal, New Heights Group; David Marlowe, principal, Strategic Marketing Concepts; and Beverly Schulman, president, Turning Point Healthcare Advisors.

We are grateful to these Editorial Advisory Board members for sharing their experience and insights, and for helping us deliver insightful content that makes a difference to our members and readers.

eHealthcare Leadership Awards Acquired by Plain-English Media

Plain-English Media, the parent company of eHealthcare Strategy & Trends, is pleased to announce that it has recently acquired the eHealthcare Leadership Awards from Health Care Communications of Rye, NY. The annual competition gives healthcare organizations of all sizes the opportunity to shine the spotlight on their successful digital marketing and communications initiatives.

The move reunites the Awards with the publisher of the eHealthcare Strategy & Trends website and newsletter. “It made sense to bring the two back together,” says Matt Humphrey, founder and president of Plain-English Media. “Both the Awards and the publication showcase leading healthcare organizations and how they are successfully leveraging digital channels to drive strategic goals. We’re excited to continue the work of recognizing and sharing success stories from leading healthcare organizations.”

The eHealthcare Leadership Awards program has grown tremendously and become the unquestioned leader in honoring healthcare digital communications.

The Awards, now in their 18th year, are judged by experienced digital marketers from hospitals, health systems, and a wide variety of other healthcare organizations, as well as marketing service providers. In 2016, over 900 entries competed for platinum, gold, silver, and distinction honors. The Awards focus on digital functionality, with an emphasis on ease of use. There are 15 award categories and 17 group classifications, so that organizations compete only against others of comparable type, size, and resources.

The 2017 award winners will be announced at the 21st Annual Healthcare Internet Conference in Austin, TX, October 23-25. Mark Gothberg, who founded the Awards and eHealthcare Strategy & Trends, will serve as chairman emeritus and senior advisor of the eHealthcare Leadership Awards this year.

“Since Health Care Communications first launched the awards 18 years ago, the program has grown tremendously and become the unquestioned leader in honoring healthcare digital communications. I fully expect that the program will continue this success and add even greater value to those who enter and those who support the awards,” notes Gothberg.

The entry deadline is June 30. Additional information and entry materials are available at:
http://www.strategichealthcare.com/awards

Terms of the deal were not disclosed.

2015 eHealthcare Leadership Awards

ehealthcare-leadership-awards-logoWe at Plain-English Media extend our congratulations to the winners of the 2015 eHealthcare Leadership Awards.

Presented by Health Care Communications, Rye, NY, the eHealthcare Leadership Awards program recognizes the very best websites and digital communications efforts of a wide range of healthcare organizations.

The winners were announced today at a special presentation in Orlando, FL, during the 19th Annual Healthcare Internet Conference sponsored by Greystone.Net, Atlanta.

Winners are published in the December 2015 print edition of eHealthcare Strategy & Trends. This special edition of our print newsletter includes details of the 2015 eHealthcare Leadership Awards, all 272 award winners in all categories, full listing of judges, and more.

You can order copies of the special award edition of eHealthcare Strategy & Trends, using this form.

 

Ben Dillon of Geonetric Joins Editorial Advisory Board of eHealthcare Strategy & Trends

Ben Dillon, Chief Strategy Officer, Geonetric

Ben Dillon, Chief Strategy Officer, Geonetric

Plain-English Media is pleased to announce that Ben Dillon, MBA, Chief Strategy Officer of Geonetric, Inc. in Cedar Rapids, IA, has joined the Editorial Advisory Board of eHealthcare Strategy & Trends, a membership website and monthly print newsletter for marketing professionals and digital strategists at hospitals, health systems, and physician groups.

“Ben brings a wealth of knowledge on hospital websites, digital marketing for healthcare, and the strategic business development issues healthcare organizations face,” says Matthew T. Humphrey, president and founder of Plain-English Media. “Ben understands what our readers are trying to accomplish. He has been a frequent contributor to eHealthcare Strategy & Trends over the past several years, and I’ve been really impressed with his insights. His commentary is always up to the minute, and always based on real-world experience. We are thrilled to have him on our board of advisors.”

Some of Dillon’s recent articles for eHealthcare Strategy & Trends include:

“I’m honored to join the advisory board of eHealthcare Strategy & Trends,” Dillon says. “As a self-described ‘e-health evangelist,’ I always enjoy contributing to the publication and helping healthcare marketers reach their target audiences more effectively and efficiently. I think the publication serves the hospital marketing and digital strategy community well, and I’m excited about the new initiatives I’ve seen from eHealthcare Strategy & Trends recently.eHealthcare Strategy & Trends

The Editorial Advisory Board is made up of leaders in the digital healthcare marketing field who are committed to shaping the future of the industry. Board members offer ongoing editorial feedback, write occasional articles, and make introductions between the eHealthcare Strategy & Trends editorial team and contacts at hospitals and health care systems, facilitating our unique industry coverage.

The other members of the eHealthcare Strategy & Trends Editorial Advisory board are:

Kathy Divis, President, Greystone.Net, Atlanta, GA; Dan Dunlop, President & CEO, Jennings, Chapel Hill, NC; Danny Fell, President & CEO, Neathawk Dubuque & Packett, Chattanooga, TN; John Halamka, MD,  Chief Information Officer, CareGroup Healthcare System, Boston, MA; Shel Holtz, ABC, Principal, Holtz Communication + Technology, Concord, CA; Joe M. Inguanzo, PhD, President, Professional Research Consultants, Inc., Omaha, NE; and Robin Snow, Principal, Aefinity Interactive, Chicago, IL.

About Plain-English Media

Plain-English Media, LLC, is an independent publishing company based in Alameda, CA. The company provides authoritative, clear, and practical guidance that helps readers advance their professional careers and helps healthcare organizations succeed. The Plain-English Health Care division publishes eHealthcare Strategy & Trends and Strategic Health Care Marketing. The company also produces events and provides lead generation and advertising opportunities to select vendors.

About Geonetric

Geonetric helps healthcare organizations develop Web strategies that engage consumers. VitalSite®, Geonetric’s content management software, is the foundation of websites, portals and intranets for more than 500 hospitals, physician groups and clinics around the country. Geonetric also provides a comprehensive suite of online services — from Web strategy and design, to content development and responsive marketing campaigns, to online support and hosting — all designed to turn prospects into patients and deliver measurable results. Visit www.geonetric.com to learn more and follow us on Twitter @geonetric.

Population Health Management Webinar

Strategic Health Care Marketing Logo

Strategic Health Care Marketing presents a brand-new webinar for health care marketers, communicators, and strategists…

Population Health Management: How to Use Behavior-Change Marketing to Improve Your Patients’ and Community’s Health—and Your Organization’s Bottom Line

Wednesday, May 20, 2015, 2:00-3:30 P.M. Eastern Time. ​ dubuque-royce 150x340

Your Presenters:

  • Susan Dubuque, Principal, Neathawk Dubuque & Packett
  • Maria L. Royce, Senior Vice President, Strategy & Market Development, Chief Strategy Officer, WellSpan Health

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As a health care marketer, your job has primarily been about generating volume: putting as many “heads in the beds” as possible. But with the recent changes in health care reimbursement, hospitals and health systems are transitioning from getting people into their facilities to keeping them healthy.

One tool to help encourage healthy behaviors is called “social marketing” (not to be confused with social media), and it’s about using your marketing skills to make positive behavioral changes in a population—from smoking cessation to exercising more to eating healthier.

You’ve probably already seen some of these changes in your facility. And as a health care marketer, you may be wondering about your role in this new world order. What are the marketing skills you will need to change people’s behaviors—and do you have them? Is your job still relevant? How will population health management benefit your health care facility? And how will you know if it’s working?

The good news is that by shifting your orientation—and taking a lesson from our colleagues in public health—you can apply the marketing skills you already have to a new purpose: Changing behavior and improved health for your patients and the communities you serve.

And here’s even better news: You can find out what it takes to create a social marketing program in your health facility when you register to attend “Population Health Management: How to Use Behavior-Change Marketing to Improve Your Patients’ and Community’s Health—and Your Organization’s Bottom Line” on Wednesday, May 20, 2015.

Listen as Susan Dubuque from Neathawk Dubuque & Packett and Maria Royce from WellSpan Health provide a review of the latest changes in health care marketing and what they mean for you. Find out exactly what social marketing is, how it will benefit both you and your facility, and get a step-by-step guide to creating behavior-change programs that work. By the end of this webinar, you’ll be equipped to help your organization rethink its marketing strategy—and take a leadership role as it moves into the new paradigm of population health.

In addition, you’ll hear about a successful community health-improvement initiative that WellSpan created, and get an overview of a targeted program for “frequent-flyer” patients—those with multiple readmissions and higher ED use. Find out how these programs can have a positive impact on your facility’s bottom line.

Register today to guarantee your place at this essential learning session. And remember that your entire team in one location can participate with you when you register.


Strategic Health Care Marketing Webinar at a Glance

DATE: Wednesday, May 20, 2015
TIME: 2:00 P.M. Eastern, 1:00 P.M. Central, 12:00 P.M. Mountain, 11:00 A.M. Pacific DURATION: 90 Minutes
PLACE: Your computer
COST: $195 per dial-in site (unlimited attendance at one location) through 5/12/15, $245 thereafter
TO REGISTER: Click here or email leslie@plainenglishhealthcare.com

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For one low price—just $195 when you register by 5/12/15 ($245 thereafter)—you and your entire team at one location can take part in this fast-paced, insightful webinar. Best of all, you’ll be able to connect personally with our speakers when we open things up for questions from the audience.

Here is just some of what you’ll learn during this in-depth 90-minute conference:

  • Social marketing: What it is and how it can help you and your organization survive the changing health care landscape.
  • How to determine if social marketing programs will be a good fit for your organization.
  • How to adapt your health care marketing skills to creating population health-improvement programs.
  • Step-by-step instructions for developing a behavioral-change marketing program.
  • The benefits of integrating health-improvement programs into your overall marketing strategy.
  • How to effectively measure the outcomes of your efforts—and their effects on your facility’s bottom line.
  • And much more!​​

Can’t Attend on May 20?
No problem. Just order the webinar recording on CD.


Distinguished Presenters

Susan DubuqueSusan Dubuque is Principal and Co-Founder of Neathawk Dubuque & Packett, a health care marketing and advertising firm. She is also an adjunct instructor at Virginia Commonwealth University in the School of Healthcare Administration and a member of the Strategic Health Care Marketing Editorial Advisory Board. Prior to founding ND&P, she was the Director of PR and Marketing for Mary Immaculate Hospital.

Ms. Dubuque has published more than 100 articles on health care and service marketing, and has assisted more than 200 hospitals and health care organizations with marketing and branding initiatives. She received the Award for Individual Professional Excellence from the Society for Healthcare Strategy and Market Development (AHA).

Author of A Parent’s Survival Guide to Childhood Depression and Kid Power Tactics for Dealing with Depression, Ms. Dubuque launched a national campaign to increase public awareness of childhood depression, which has been adopted by Mental Health America.

maria-l-royceMaria L. Royce is the Chief Strategy Officer for WellSpan Health, an integrated system of physicians, hospitals and health services across south central Pennsylvania and northern Maryland. A veteran health care strategy professional, Ms. Royce provides leadership in the areas of strategic, operational, and business planning; community health and wellness; philanthropy; marketing; communications; and community partnerships.

Ms. Royce joined WellSpan in 1992 as the Director of Public and Corporate Relations and later served the organization as Director of Planning and Marketing and Vice President of Community Relations. She is an active leader in the health care industry, having been the President of the Society for Health Care Strategy & Market Development.

Ms. Royce holds a bachelor’s degree from LaRoche College, Pittsburgh, and a master’s degree in public administration/nonprofit management from the University of Pittsburgh.


 Your webinar registration includes:

  • A site license to attend this webinar (invite as many people in one location as you can fit around your computer at no extra charge).
  • Downloadable PowerPoint presentations from our speakers.
  • The opportunity to connect directly with our speakers during the audience Q&A session.

Register Now! Or for more information, email leslie@plainenglishhealthcare.com.

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Can’t Attend on May 20?

No problem. Just order the webinar recording on CD.


eHealthcare Strategy & Trends Launches New Website and Free Weekly Ezine

eHealthcare Strategy & TrendsMembers-only site provides online access to exclusive content for digital strategists, marketers, and technology teams at hospitals, healthcare systems, and other healthcare organizations.

Plain-English Health Care, a division of Plain-English Media, is excited to announce a brand-new website for eHealthcare Strategy & Trends, located at http://www.ehealthcarestrategy.com.

“The new eHealthcare Strategy & Trends website provides members with a new way to access the exclusive content they rely on to stay up to date with the latest thinking in online and digital healthcare marketing, communications, and strategy,” says Matthew T. Humphrey, President of Plain-English Health Care.

“Members can now get unparalleled access to our extensive archive of past coverage of critical topics, including maximizing ROI of social media efforts, consolidating websites, getting physicians involved in blogging, showing up near the top of organic search results, and converting curious web searchers to actual new patients.

“For the first time, members can search through our case studies of successful online healthcare marketing campaigns, website management strategies, and internal and external engagement initiatives. Plus, the site’s design is responsive, so members can access eHST content at their desk or on the go via mobile device.”

In addition, healthcare marketing professionals can now sign up for the free eHealthcare Strategy & Trends weekly ezine that includes case studies, best practices, and online business development strategies pulled from our monthly coverage. The ezine (and website) will feature content before it is available in print.

Subscribers to the print edition of eHealthcare Strategy & Trends get complimentary access to the new site — and for a limited time, they can take advantage of a complimentary Group Membership Upgrade. With group membership, users can add up to 9 additional members from their organization for no additional fee. “Group membership is a really great way to extend your return on investment, and to keep an entire team up to date on the latest case studies and best practices in digital marketing for hospitals and health systems,” says Humphrey.

About Plain-English Health Care

Plain-English Health Care is a division of Plain-English Media, a privately held niche publisher based in Alameda, CA. Plain-English Health Care publishes Strategic Health Care Marketing and eHealthcare Strategy & Trends.

For more than 30 years, through the use of in-depth case studies and analysis of cutting edge marketing and ehealth initiatives, Strategic Health Care Marketing and eHealthcare Strategy & Trends have been delivering practical insights on what healthcare organizations can do to increase customer satisfaction, improve patient care, boost service revenues, strengthen their brands, and lower costs.

Strategic Health Care Marketing Launches New Website and Free Weekly Ezine

Strategic Health Care Marketing LogoPlain-English Health Care, a division of Plain-English Media, is excited to announce a brand-new website for Strategic Health Care Marketing, located at http://strategicHCmarketing.com.

“The new Strategic Health Care Marketing website provides members with a new way to access the exclusive content they rely on to stay up to date with the latest thinking in hospital and health care marketing, communications, and strategy,” says Matthew T. Humphrey, President of Plain-English Health Care.

“Members can now get unparalleled access to our extensive archive of past coverage of critical topics, including integrating acquired physician groups, maximizing physician referrals, managing population health models, and marketing new service lines.

“For the first time, members can search through our case studies of successful health care marketing campaigns, brand management strategies, and internal and external health care communications initiatives. Plus, the site’s design is responsive, so members can access SHCM content at their desk or on the go via mobile device.”

In addition, health care marketing professionals can now sign up for the free Strategic Health Care Marketing weekly ezine that includes case studies, best practices, and business development strategies pulled from our monthly coverage. For a limited time, new ezine subscribers can download a copy of Lessons from 9 Innovative Health Care Marketing Campaigns, a special report written by health care marketing expert Peter Hochstein.

“The report is full of real-life health care marketing success stories that allow hospitals and health care facilities around the country to adapt the best work of others and boost their own ROI. Like all of our publications, it’s written in plain English and packed with actionable ideas readers can implement right away,” says Humphrey. The report is available at http://strategichcmarketing.com/free-report-download/.

About Plain-English Health Care

Plain-English Health Care is a division of Plain-English Media, a privately held niche publisher based in Alameda, CA. Plain-English Health Care publishes Strategic Health Care Marketing and eHealthcare Strategy & Trends.

For more than 30 years, through the use of in-depth case studies and analysis of cutting edge marketing and ehealth initiatives, Strategic Health Care Marketing and eHealthcare Strategy & Trends have been delivering practical insights on what health care organizations can do to increase customer satisfaction, improve patient care, boost service revenues, strengthen their brands, and lower costs.

Plain-English Media Health Care Announces New Editorial Staff

Plain-English Health Care, a division of Plain-English Media, is pleased to announce masthead changes to its two flagship publications, Strategic Health Care Marketing and eHealthcare Strategy & Trends.

JaneWeberBrubakerJane Weber Brubaker, an experienced digital marketing consultant and health care writer, is the new editor of eHealthcare Strategy & Trends.

LisaEllisLisa D. Ellis, a journalist and content development specialist who helps hospitals and other healthcare providers and organizations shape and communicate strategic messages, is the new editor of Strategic Health Care Marketing.

“Both Jane and Lisa have contributed excellent stories to our publications in the past,” says Matthew T. Humphrey, President of Plain-English Health Care, “and I could not be more pleased that they are now serving as editors of their respective publications. Jennifer Carsen, the previous editor of eHealthcare Strategy & Trends and Strategic Health Care Marketing, will continue to contribute to Plain-English Health Care in various other capacities.”

Get more information about Strategic Health Care Marketing and eHealthcare Strategy & Trends.

Strategic Health Care Marketing Logo

About Plain-English Health Care

eHealthcare Strategy & TrendsPlain-English Health Care is a division of Plain-English Media, a privately held niche publisher based in Alameda, CA. Plain-English Health Care publishes Strategic Health Care Marketing and eHealthcare Strategy & Trends.

For more than 30 years, through the use of in-depth case studies and analysis of cutting edge marketing and ehealth initiatives, Strategic Health Care Marketing and eHealthcare Strategy & Trends have been delivering practical insights on what healthcare organizations can do to increase customer satisfaction, improve patient care, boost service revenues, strengthen their brands, and lower costs.

Plain-English Media Acquires Strategic Health Care Marketing and eHealthcare Strategy & Trends

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Plain-English Media announces the acquisition of two newsletter titles serving Health Care marketing, communications, branding and digital strategy professionals. The titles – Strategic Health Care Marketing and eHealthcare Strategy & Trends – were acquired from Health Care Communications of Rye, NY.

Alameda, CA (PRWEB) September 03, 2014

Plain-English Media announces the acquisition of Strategic Health Care Marketing and eHealthcare Strategy & Trends from Health Care Communications of Rye, NY. Plain-English Media is a privately held niche publisher based in Alameda, CA. The two newsletter titles form the core of a new division, Plain-English Health Care.

Strategic Health Care Marketing and eHealthcare Strategy & Trends have served health care marketers and digital strategists for more than 30 years under the expert direction of founder Michele von Dambrowski and her partner Mark Gothberg at Health Care Communications. Through in-depth case studies and analysis of cutting edge marketing and ehealth initiatives, the publications deliver practical insights on what health care organizations can do to increase customer satisfaction, improve patient care, boost service revenues, strengthen their brands, and lower costs.

“I extend to Mark and Michele my congratulations on the legacy they have built: publications that advance the marketing, communications, and business development initiatives critical to health care organizations’ success. I am both humbled and energized to take stewardship of publications with such strong content, expert industry contributors, and knowledgeable, loyal readership,” said President of Plain-English Media, Matt Humphrey. “Look for some new initiatives from us in the coming months as we build on this strong foundation.”

“Exciting times are ahead for everyone who believes in high quality health care services and believes marketing can make a difference. I’m so happy to be able to turn over my ‘children’ to someone who brings such enthusiasm to the worlds of marketing and journalism,” said Michele von Dambrowski, CEO of Health Care Communcations.

Health Care Communications will continue with various initiatives outside of publishing – most notably, the eHealthcare Leadership Awards under the direction of Mark Gothberg. The largest competition of its kind, the awards program is now in its 15th year.

Terms of the deal were not disclosed.

About Plain-English Media

Plain-English Media adds the new health care division to the company’s established position in the Real Estate market. Plain-English Real Estate publishes HOAleader.com, the Practical Guide to Homeowner Association Management. HOAleader.com provides practical advice on homeowner association and condominium association governance and management to thousands of HOA board members, vendors, managers and homeowners across the country. Plain-English Real Estate also produces events and provides lead generation and advertising opportunities to select vendors to the community association market.

Strategic Health Care Marketing: Recent Headlines

Inside the June 2014 print edition of 
Strategic Health Care Marketing

  • Sports Performance Hits Its Stride as a Growth Area
  • Just What Do Those Rankings Mean? Health Care Marketers Struggle to Evaluate Benefits and Costs
  • Healthy Food Initiative Strengthens Hospitals’ Wellness Efforts
  • A Turning Point Executive Advisor: The Green Rush Comes to Colorado

Inside the May 2014 print edition of 
Strategic Health Care Marketing

  • Physician Onboarding: Four Steps in One Process
  • It’s Time for Physicians to Own Their Brand
  • Intermountain Healthcare Promotes Living Well in a Value-Based World – Licensees Not There Yet
  • Six Key Digital Roles Needed in Today’s Marketing Department
  • Smaller Institutions Successfully Compete in Shadow of Pittsburgh Titans
  • Fast Takes: News & Trend Lines

Inside the April 2014 print edition of 
Strategic Health Care Marketing

  • Dedicated Men’s Health Programs Can Reach Reluctant Customers
  • New England System Tests Pre-Flight Health Check – Wellness Campaign at Busy Airport
  • Strategic Ad-Visory: What Happens to Marketing When the Boundaries Between a Medical Institution and an Insurer Blur?
  • Marketers Change Tactics as Proton Therapy Services Increase — Reaching Patients Directly Through Online Marketing
  • For This Virginia Hospital, Safety Is on the Daily Agenda

Inside the March 2014 print edition of 
Strategic Health Care Marketing

  • Marketers Take on New Role with Population Health Management — Success Measured by Long-Term Engagement
  • Hospital Rewards Patients Who Take Care of Themselves
  • Strategic Ad-Visory: Nash Health Care’s Success Demonstrates Just How Well It Pays to Advertise
  • Centralized Marketing: Building an Effective Structure
  • A New Model Attempts to Give Health Care Wings
  • Fast Takes: News & Trend Lines

Inside the February 2014 print edition of 
Strategic Health Care Marketing

  • Marketing Call to Action: Focus on Primary Care, Build Identity, and Align with Specialists
  • KidzStuff: Much More Than Stuff for Children
  • Strategic Ad-Visory: Go with Emotional Ads? Or Use Some Ads with Almost No Emotion? A Common ‘Look’? Or Several?
  • A Turning Point Executive Advisor: Good Patient Experiences Are Critical for Desirable Outcomes and Better Reimbursement
  • The Best Way to Be an Effective Storyteller in This Digital Age
  • Los Angeles Area Hospital Finds Benefit in Event with Worldwide Exposure
  • Fast Takes: News & Trend Lines

Inside the January 2014 print edition of 
Strategic Health Care Marketing

  • Ten Sites or Apps That Exemplify Good Use of Mobile Health Care
  • Are You Prepared for the Next Generation of Service Lines?
  • Strategic Ad-Visory: A Massive, Four-State Health System Rebranding Effort Leads to Simple, Informative, Cheerfully Straightforward Advertising
  • Hospital Affinity Programs Reward Loyalty and Give Members VIP Treatment
  • QR Codes are Obsolete
  • The Health Care World Series

Inside the December 2013 print edition of 
Strategic Health Care Marketing

  • Dignity Health Rebrands: Say Hello to Human Kindness
  • Focus on Consumer Needs, Not Provider Needs to Survive Health Care Transformation – Price and Quality Transparency to Gain Importance in Coming Years
  • Turning a House of Brands into a Branded House
  • Will Posting Prices Trigger a Price War?
  • A Unified Brand Has Many Benefits; Need to Give the Process Time
  • 12-Month Index of Articles … January – December 2013
  • Fast Takes: News & Trend Lines

Inside the November 2013 print edition of 
Strategic Health Care Marketing

  • Population Health Management: Fact and Fiction
  • A Strong Hospital Brand Finds That It Needs to Rebrand — and Then Reaps Positive Results
  • For Better Results, Undertake a Customer Intimacy Strategy to Truly Engage Consumers
  • Dedicated Emergency Departments Target Expectant Moms
  • A Turning Point Executive Advisor: Big Data, Little Information?
  • Non-Clinical Care Guides Offer Positive Approach to Patient Care

Inside the October 2013 print edition of 
Strategic Health Care Marketing

  • Comprehensive Cancer Rehabilitation Offers Hospitals
    Point of Differentiation
  • The C-Suite Weighs In on Health Care Branding
  • Beyond Quality and Safety: Patient and Family Advisory Councils Involved in Strategic Planning and Marketing
  • Strategic Ad-Visory: Launched and Celebrated, a Campaign for a New Hospital Service Got Great Attention Before Everything Changed
  • Fast Takes: News & Trend Lines

Inside the September 2013 print edition of 
Strategic Health Care Marketing

  • Internal Branding and Stemming Leakage the Imperative of Today
  • Rehab Center Gets Smart
  • Strategic Ad-Visory: The University of Kansas Hospital Builds a Strong Reputation While Avoiding ‘Image-y’ Ads
  • Personal Connections, Consistency, and More – Advice from a Brand Authority
  • Aesop, The Neuromarketer – The Power of the Simple Story
  • Ohio Health System Develops First Steps to Wellness Campaign

Inside the August 2013 print edition of 
Strategic Health Care Marketing

  • Shooting for Five-Star Ratings? Online Reviews Provide Feedback and Opportunity to Manage Reputation
  • Lessons Learned – Tips for Managing Online Reputations
  • Looking for More Online Reviews? Solicit and Post Them on Your Own Website
  • Behavioral Marketing Puts Dent in Binge Drinking, Car Crashes – Party Smarter, Road Crew Take Off
  • Shared Appointments Improve Access, Quality
  • Pharmacists Help Hospitals Cut Readmissions
  • Fast Takes: News & Trend Lines

Inside the July 2013 print edition of 
Strategic Health Care Marketing

  • Social Media ROI Means Much More Than ‘Likes’ and ‘Views’
  • Consumers Shop Price More, But Industry Response Still Lags
  • Pricing Information Now Expected by Alegent Consumers
  • Strategic Ad-Visory: A New Jersey Hospital with a Century-Old Reputation for Delivering Babies Builds Awareness with Storks and a Cabbage Patch
  • Planetree Hospitals Achieve High Satisfaction, Performance Scores

Inside the June 2013 print edition of 
Strategic Health Care Marketing

  • Community Hospitals Reposition Themselves with Clinical Trials – Innovative, Progressive Care Is a Competitive Differentiator
  • Geographic Expansion Is a Continuing Saga
  • Strategic Ad-Visory: From Television to Direct Mail, an In-House Advertising Agency Does It All for Legacy Health, While Keeping a Lid on Costs
  • Market Research and Engagement Through an Online Community Panel
  • Hospitals Use Health Coaches to Improve the Health of Their Own Employees

Inside the May 2013 print edition of 
Strategic Health Care Marketing

  • Blood Management Programs Extend Marketing Efforts – Patients Choose Bloodless Medicine for Non-Religious Reasons
  • Brain Health Center Offers Model for Comprehensive Alzheimer’s Care – Collaborative Approach Benefits Patients and Family Caregivers
  • The Hemingway Challenge: A Novel Exercise to Improve Communications
  • What’s ‘New’ About New Movers?
  • Strategic Ad-Visory: A Hospital for Kids Touches Musicians – Now Their Music Touches a Community and Helps Build the Hospital’s Brand Awareness

Inside the April 2013 print edition of 
Strategic Health Care Marketing

  • Teaching Hospitals Lead Innovation Movement
  • Strategic Ad-Visory: Differentiating a Brand Image with Emotional, Storytelling Visuals – and a Little Borscht Belt Humor
  • Racing to Wellness: A Marketing Model for Wellness
  • Fast Takes: News & Trend Lines

Inside the March 2013 print edition of 
Strategic Health Care Marketing

  • Behavioral Health Programs Tailored to Niche Populations Gain Traction
  • Ad Campaign Deploys Gas Pumps, Shopping Carts, Car Bumpers, and More to Build Employee Bonds and Create a Cohesive Public Identity
  • Cincinnati Hospital and Local Restaurants Serve Up a Successful Heart Healthy Restaurant Program
  • What’s in a Name? Rebranding Ties Health System Together
  • Hospitals Tackle Risks and Rewards of Insurance Business
  • Fast Takes: News & Trend Lines

Inside the February 2013 print edition of 
Strategic Health Care Marketing

  • Lakeland HealthCare Focuses Its Marketing Efforts on Employees
  • Strategic Ad-Visory: How to Reach Your Target Audience When You Don’t Know Who It Is Yet
  • Letting Go Is Hard to Do – Knowing When to Leave Your Job
  • Racing to Wellness: The Consumer’s Point of View
  • Weekly Huddles Keep Projects Moving – Lean Principles Enhance Marketing Activities

Inside the January 2013 print edition of 
Strategic Health Care Marketing

  • Growing a Cancer Care Program: Promising Ways to Spread the Word
  • A Greenhouse Helps Grow a Vision; Initiative Leads Other Hospital Healthy Food Efforts
  • Racing to Wellness: The Wellness Spectrum
  • Strategic Ad-Visory: A Leading Cancer Treatment Center Focuses on Outcomes, with Eclectic Mix of TV Spots, Radio, and Print

Inside the December 2012 print edition of 
Strategic Health Care Marketing

  • Employer-Based Clinics: Providers and Consultants Show Hospitals the Way to Succeed
  • Innovation or Co-Creation: Which One Is Better?
  • Palliative Care Programs: Three Examples – Second of a Two-Part Series
  • What Are You Worth? Ways to Prove It to Your Boss
  • 12-Month Index of Articles … January – December 2012

Inside the November 2012 print edition of 
Strategic Health Care Marketing

  • Marketing of Employed Doctors Is All Over the Map – Strategies to Keep Abreast of the Scramble and Get It Right
  • ‘Patient Promise’ Petitions Clinicians to Lead by Example
  • Hospitals Tackle Noise – Sustained Success Requires Behavioral, Not Just Mechanical, Changes
  • Strategic Ad-Visory: An Ad Agency Carves Out a Niche to Help Hospitals Market Niches of Their Own
  • Palliative Care Quietly Cuts Costs – First of a Two-Part Series
  • Study: Hospitals Need to Use Social Media Strategically

Inside the October 2012 print edition of 
Strategic Health Care Marketing

  • Mystery Shopping Provides Unexpected Insights – Evaluate Ease of Access and Consistency of Customer Service
  • A New Twist on an Old Concept: Bringing Physicians Together to Improve Referrals
  • Building a Marketing Analytics Toolbox
  • Budget Friendly ‘Concierge’ Practices Gain Traction – Hospitals Could Become Friend – or Foe
  • Fast Takes: News & Trend Lines

Inside the September 2012 print edition of 
Strategic Health Care Marketing

  • Second Opinions – Taking Full Advantage of the Revenue Opportunity
  • Strategic Ad-Visory: Thinking Outside the Bus – Innovative Ideas That Help Marketers Get an Extra Bang from Media Budgets
  • Targeted Messages Help Engage Employees in Wellness Programs
  • Health Systems Focus on Consumer Perceptions and Patient Satisfaction – More Broad-Based Intelligence-Gathering Still Limited
  • Read It Today! Emphatic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

Inside the August 2012 print edition of 
Strategic Health Care Marketing

  • CRM Improves Value of Marketing Dollars – Targeted Mailings Increase Response Rates and Use of Services
  • Community Health Needs: Approaches and Examples
  • Strategic Ad-Visory: When a Hospital Changes Its Name and Location, How Does it Advertise That Fact?
  • The Pharmaceutical Industry Offers Lessons for Getting a Physician’s Attention
  • E-Tailing on Physician Practice Websites – Conflict of Interest, or Opportunity to Help Patients While Creating Revenue Stream?

Inside the July 2012 print edition of 
Strategic Health Care Marketing

  • Retail Clinics Grow, But Still Face Challenges
  • Hospital Rankings: More Than Your Reputation Is in Play
  • Six Questions to Ask Yourself About Social Media at Your Hospital – Personal and Corporate Use Implications
  • Dedication to Corporate Social Responsibility Drives Many Positive Outcomes

Inside the June 2012 print edition of 
Strategic Health Care Marketing

  • Hospitals Drop Ball on Health Literacy – Iowa Health System Breaks Rank to Simplify Forms, Train on Teach-Back Method
  • Sick Child Care Facilities Help Cement Employee and Employer Relationships
  • Strategic Ad-Visory: Can You Sell a Rehab Center with a Metaphor? One Hospital Decides It Can, Using a Low-Key, Visually Poetic TV Spot
  • Useful Insights from the Mawr Rehab Campaign Interviews
  • On-Hold Messages Can Enhance Overall Marketing Plan – ‘Please Hold’ Presents Opportunity for Branding, Education, and Identification of New Patients
  • A Turning Point Executive Advisor: Community Needs Assessment: Providers Tackle Implementation
  • Fast Takes: News & Trend Lines

Inside the May 2012 print edition of 
Strategic Health Care Marketing

  • Health Systems Discover Benefits of Keeping Older Workers Happy, Engaged
  • Children’s Hospital Shifts Marketing Emphasis from Patient Success Stories to Unique Clinical Expertise – Primary Focus on Physicians
  • Best Practices for Using Video and YouTube
  • Strategic Ad-Visory: Fundraising Ad Campaign Does Much More Than Generate Donations
  • Research Shows First Impression of a Website Forms in Seconds

Inside the April 2012 print edition of 
Strategic Health Care Marketing

  • Hospitals Find Ways to Better Track Physician Referrals
  • Kansas City Health System Sets Out to Improve Bottom Line by Keeping Patients Healthy- ‘Thinking Outside the Bed’
  • Strategic Ad-Visory:Three Different Ways Hospitals Use a Tried-and-True Communication Workhorse to Build Their Brand
  • Marketing Analytics:The Adoption of ‘Big Data’ Thinking to Effect Change and Create Opportunities within the Health Care Organization
  • Swedish Hospital Advertises for ‘Hot’ Nurses – But Don’t Try This at Home

Inside the March 2012 print edition of 
Strategic Health Care Marketing

  • Hospitals Sharpen Efforts to Market Employed Physicians
  • Video Gamers Raise More Than $1 Million for Children’s Hospitals
  • Mind Over Marketing: The Art and Science of Behavioral Change
  • The Case for Using Neuromarketing Techniques in Health Care Marketing

Inside the February 2012 print edition of 
Strategic Health Care Marketing

  • Speed-Dating Model: Did the Attraction Survive the First Date?
  • Strategic Ad-Visory: Storytelling TV That’s Almost Impossible to Ignore in New York’s Hospital Advertising Hothouse
  • Hospitals Mostly Use LinkedIn for Recruitment – Miss Other, Broader Opportunities
  • Partnerships with Churches Improve Community Health and Can Positively Impact Hospital Bottom Line
  • Fast Takes: News & Trend Lines

Inside the January 2012 print edition of 
Strategic Health Care Marketing

  • Idling Open-Heart Volume Shifts Spotlight to Vascular and Thoracic Surgery
  • Search Engine Marketing Boosts Patient Volume for Niche Service – But No ROI Silver Bullet
  • Marketing Analytics: The New Imperative to Measure and Improve Marketing – First of a Two-Part Series
  • A Turning Point Executive Advisor – Community Needs Assessment: A Work in Progress
  • Bringing PR to the Boardroom
  • Fast Takes: News & Trend Lines