Plain-English Media Acquires Institute for the Advancement of Senior Care from Vendome Group

Plain-English Media is pleased to announce its acquisition of the Institute for the Advancement of Senior Care (IASC) from Vendome Group, LLC. The Institute’s website,, provides practical business-building and innovative care information for executives, administrators, directors of nursing, and other care leaders in assisted living communities, skilled nursing facilities, post-acute facilities, and continuing care retirement communities. 

“This acquisition is exciting because IASC has a legacy of providing excellent content to an active and loyal audience, along with unique and beneficial ways for advertisers to share their expertise with practitioners,” says Matthew T. Humphrey, president and founder of Plain-English Media.

“IASC serves its senior care audience in much the same way our healthcare publications serve hospitals, health systems, and other healthcare providers – including senior care providers. It’s a natural strategic extension for us. Readers can look forward to a refresh of the iAdvanceSeniorCare website, expanded editorial coverage, and some new premium offerings soon.”

“I’m really pleased IASC has found a home that will allow it to continue to serve this dedicated and knowledgeable community in new and exciting ways,” says Jane Butler, CEO and Founder of Vendome Group.

The iAdvanceSeniorCare audience includes all key decisionmakers in today’s team-based senior care delivery environment, including both administrative executives (c-suite, executives, financial leaders, and administrators) and clinical leaders (DONs, ADONs, directors of memory care and nursing, and medical and activities executives).

About Plain-English Media

Plain-English Media, LLC, is an independent publishing company based in Alameda, CA. The company provides authoritative, clear, and practical guidance that helps readers in their roles as professionals and volunteer community leaders. The Plain-English Health Care division publishes eHealthcare Strategy & Trends, Strategic Health Care Marketing, and i Advance Senior Care. The Plain-English Real Estate division publishes, the Practical Guide to Homeowner Association Management. The company also produces events and provides lead generation and advertising opportunities to select vendors to the community association and health care marketing markets.

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