eHealthcare Strategy & Trends

eHealthcare Strategy & Trends: 2009 Index of Articles

eHealthcare Strategy & Trends, January—December 2009


  • 2009 eHealthcare Leadership Award Winners, 11/09


  • Content Is King! But Does That Make You the Slave? Strategies for Staying on Top of Web Site Content, 10/09


  • Varying Administrative Options Can Help Health Plans Meet Consumer Expectations; Implications for Providers, 11/09


  • User-Centric Design Can Significantly Increase Intranet Adoption, 8/09


  • Unique Web Site Targeting Newcomers Engages and Informs, 1/09
  • Healthcare Provider Ads ‘Go Wild’ to Build Web Site Traffic, 3/09
  • Buy Online Offerings of Lo-cal ‘Traditional’ Media to Maximize Your Media Strategy, 4/09
  • How to Access Facebook Demographic Data, 4/09
  • Electronic Greeting Cards Promote and Support Causes—A Branding Vehicle, Too, 4/09
  • Ask the Expert: In Today’s Economy, What e-Strategies Should Be Deployed to Engage and Convert Consumers? 4/09
  • Ask the Expert: Should My Organization Consider Widgets? 5/09
  • Hospitals Take Digital Signage to the Next Level, 6/09
  • Online Humana Program Challenges Public to Improve Health, 6/09
  • West Coast Hospital Takes Artistic Approach to Digital Signage, 8/09
  • Ask the Expert: How Should Healthcare Organizations Blend Online and Offline Marketing Strategies to Achieve Their Organizational Goals? 9/09
  • Today’s Webcasts Bring TV Studio Action to Operating Rooms—Hospitals Explore Options, Approaches, and Expenses, 10/09
  • Unique Interactive Display Celebrates Life, Raises Funds, 10/09

Relationship Building

  • Ask the Experts: How Do Patient Portals Benefit the Organization and Its Patients? 2/09
  • Idaho System’s Three-Year Experience with a Homegrown Patient Portal Proves Positive, 7/09
  • Kaiser Study: Seniors Comfortable Using Online Healthcare Tools, 10/09
  • The Kids’ ER Waiting Room That Thinks It’s a Video Game, 12/09

Search Engine Strategies

  • The How and Why of Google Analytics—Moving Beyond Web Log Analysis Programs, 1/09
  • How to Ensure That Your Web Site Content Satisfies Both Search Engines and Visitors, 2/09
  • Organization Uncovers Strategies That Deliver Involved Web Site Consumers, 8/09

Social Media

  • Organizations Mine Blogs for Valuable Intelligence, 2/09
  • Social Networking in Healthcare Plays Increasingly Vital Role in Research and Patient Care, 2/09
  • Why Children’s Hospitals Love Facebook: Minimal Cost, Instant Access to Supporters … But Not Without Hazards, 4/09
  • The Social Media Manager: Coming Soon to a Marketing Department Near You, 6/09
  • Social Media Helps Hospital Connect and Communicate During Crisis, 7/09
  • How Organizations Can Use Twitter and Articulate a Measur-able Value to the C-Suite, 9/09
  • WellPoint Jumps Into Social Media with Early Successes, 9/09
  • Guidance in Establishing a Social Media Policy, 9/09
  • Online Patient Communities: What’s Working, What’s Not, and Why the Jury Is Still Out, 12/09

Strategic Web Initiatives

  • Ask the Expert: How Can Web Technology Engage, Support, and Retain Board Members? 3/09
  • Eyes on the Future, Children’s Hospital Boston Turns to Tweens, 5/09
  • Special Cancer Survivor Events Go Online—From Concept to Live Site in Less Than 10 Days, 7/09
  • Special Web Site Enhances Provider Communication Skills, 9/09
  • Community Health Network Looks to Mobile Communications to Enhance Customer Relations, Support Patient Safety and Care, 11/09

Strategy/Planning/Site Development

  • Innovative, Cutting-Edge Virtual Tours Engage, Inform, and Enhance Experience, 1/09
  • Most Companies Not Ready to Design Web Sites for Desirability, 1/09
  • Survey Shows Growing Consumer Interest in New Media and Online Health Tools, 3/09
  • Hospital Web Priorities Revealed in e-Health Innovation Survey, 6/09
  • Ask the Expert: How Do You Make Your Web Site Sticky? 7/09
  • Intermountain Healthcare Gets the Most Out of a New Content Management System, 7/09
  • How to Select a Search Marketing Vendor, 7/09
  • What You Need to Know About Wrapping Related Web Site Content Around User Interest, 8/09
  • Ask the Expert: How Can a Healthcare Organization Get the Most Out of Its Online Physician Directory? 10/09
  • Analysis of Nearly Two Million Healthcare Conversations Will Provide Health System with Valuable Insights, 11/09
  • Ask the Expert: What Are the Key Trends in Healthcare Web Site Development? Two Parts, 11/09 & 12/09


  • Remote Patient Monitoring: A Critical Tool for Reducing Readmissions and ER Visits, 3/09
  • Biometrics Takes Hold in Healthcare, 5/09
  • Ask the Expert: What Is the Best Way to Connect the Enter-prise to the Community? 8/09

Trends, Developments, Online Demographics

  • Ask the Experts: What Will 2009 Mean for e-Healthcare? 1/09
  • How Health Plans Are Addressing the Weak Economy and New e-Healthcare Technologies, 3/09
  • Internet Usage Growth Greatest for Age 40-Plus Popula-tion, But Social Networking Skews Younger, Finds Survey, 4/09
  • Marketers Plan Increased Social Media Spending Despite Recession, 5/09
  • What Do Your e-Healthcare Colleagues Think About Some Key Issues? 12/09

Usability of Web Sites

  • Improved Web Site Usability Generates Organizational Cost Savings, 2/09
  • Ask the Expert: What Is the Best Way to Measure Web Site Customer Satisfaction? 6/09
  • Get the Most Out of Your Web Site Usability Testing, 8/09

Web Site Reviews

  • Visiting Nurse Service of New York, Good Samaritan Hospital—High-Risk Breast Cancer Program, Bloomington Hospital, 1/09
  • Cancer Treatment Centers of America Virtual Experience, Siteman Cancer Center—Your Disease Risk, Sutter Health—, The Children’s Hospital at Montefiore Virtual Tours, 2/09
  • The Scarborough Hospital, Sharing Mayo Clinic, AstraZeneca’s Symbicort, 3/09
  • Methodist Medical Center of Illinois—, John C. Lincoln Hospitals, National Ovarian Cancer Coalition, Beverly Hospital, 4/09
  • Kognito Interactive, Lee Memorial Health System, Midwest Center for Stress & Anxiety, Brooks Community Resource Center, 5/09
  • Phoenix Children’s Hospital—Handprints, Cooper University Hospital, 6/09
  • Southeast Missouri Hospital, Cypher Sirolimus-Eluting Coronary Stent, Loma Linda University Medical Center—Perspectives, Main Line Health Heart Center, 7/09
  • LifeBridge Health—The Sandra and Malcolm Berman Brain & Spine Institute Finally Answers, LifeBridge Health—BraVo, Mount Carmel Health, Lexington Clinic, 8/09
  • Children’s Healthcare of Atlanta—My Family Health Spot, St. Vincent’s Healthcare, Helen DeVos Children’s Hospital, 9/09
  • VCU Medical Center, Is It Low T? Solvay Pharmaceuticals, CarePartners Health Services, 10/09
  • Hospital for Special Surgery, Sutter Health, 11/09
  • The University of Texas M.D. Anderson Cancer Center—Making Cancer History, WellPoint—Anthem, 12/09

Web Tools

  • Use of Medical Animations on Healthcare Web Sites Surges; iPhone Application Offers New Opportunities, 5/09