ROI & Performance Marketing Week

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

September 14-18, 2026

Hospital and health system marketing leaders must prove measurable ROI. 

In today’s financially challenging environment, leaders in healthcare organizations scrutinize budgets and demand evidence that marketing investments drive profitability and growth. 

The ROI & Performance Marketing Week virtual summit will deliver a week of focused, one-hour sessions presenting strategies for proving the measurable impact of marketing and advertising. From brand awareness campaigns and physician referral strategies to targeted digital outreach, healthcare marketing experts will show how they connect spend with return, and how they position themselves as strategic partners at the leadership table.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Register Now »

Agenda at a Glance

Day 1: Monday, Sept. 14

Opening Keynote: ROI Mandate & Executive Alignment

2:00 p.m. Eastern

From Cost Center to Growth Engine: The New Mandate for Marketing

Panelists:

  • Opeyemi Oluwole, SVP, Chief Marketing Officer, Hackensack Meridian Health
  • Jeremy Rogers, Vice President, Digital Marketing and Experience, Indiana University Health
  • Ray Mina, CEO, Freshpaint

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

Day 2: Tuesday, Sept. 15

Unified Data & BI

1:00 p.m. to 2:00 p.m. Eastern

Breaking Down Data Silos: Building a Unified Marketing Data Foundation

Moderated by:

  • Wendy Margolin, Contributing Writer, Plain-English Health Care

2:30 p.m. to 3:30 p.m. Eastern 

One Story, Many Channels: A Unified Measurement and ROI Framework

Moderated by:

  • Wendy Margolin, Contributing Writer, Plain-English Health Care


Day 3: Wednesday, Sept. 16

Attribution & Lifetime Value

1:00 p.m. to 2:00 p.m. Eastern

Growing Lifetime Value Through Patient Loyalty: The Economics of Digital Retention

Moderated by:

  • Kyle Hardner, Contributing Writer, Plain English Health Care

2:30 p.m. to 3:30 p.m. Eastern 

Attribution That Works in Healthcare: Proving Impact in Messy Patient Journeys

Moderated by:

  • Kyle Hardner, Contributing Writer, Plain English Health Care


Day 4: Thursday, Sept. 17

AI & Advanced Measurement

1:00 p.m. to 2:00 p.m. Eastern

AI and the New Rules of Marketing Measurement in Healthcare

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

2:30 p.m. to 3:30 p.m. Eastern 

Real‑Time Decisions: How AI Helps You Continuously Optimize Channel Mix and ROI

Moderated by:

  • Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C


Day 5: Friday, Sept. 18

Closing Keynote: The Path Forward

1:00 p.m. to 2:00 p.m. Eastern

Proving Marketing ROI Without Compromising Patient Privacy

Moderated by:

  • Kyle Hardner, Contributing Writer, Plain-English Health Care

2:30 p.m. to 3:30 p.m. Eastern 

How the C-Suite Measures Success

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care