Demystifying the Power of Schema in Search [Free Webinar from Strategic Health Care Marketing]

A new Strategic Health Care Marketing webinar with insights from Aha Media

Wednesday    |   September 23, 2026    |   2 p.m. Eastern

Register Now »

Your Presenters:

Your Moderator:

  • Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

Sponsored by

This event is free to attend thanks to our event sponsor.

Ever look around in a meeting and think, “Why does everyone keep talking about schema?” You’re not alone.

Schema has become one of the biggest buzzwords in SEO and AI search, — but what is it, really? And why should marketers, content creators, and digital teams care?

In this practical session, Ahava Leibtag and Tim Voyles will cut through the jargon and explain what schema is, why it matters in today’s search landscape, and how it works alongside structured content to help search engines and AI platforms better understand your website. You’ll leave with a shared understanding of the strategy behind schema, plus a behind-the-scenes look at how technical teams implement it to support discoverability across search and AI.

By the end of this session, participants will be able to:

  • Explain what schema is and why it matters in today’s search landscape.
  • Understand how structured content and schema work together to improve content discoverability.
  • Identify where marketing, content, and digital teams each contribute to an AI-ready website.

Webinar at a Glance

Date:   Wednesday, September 23, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free to attend, thanks to our event sponsor.

Can’t attend on September 23?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.