Transforming Patient Acquisition with AI-Powered Conversation Intelligence [eHealthcare Strategy & Trends Webinar]

Transforming Patient Acquisition with AI-Powered Conversation Intelligence

Discover how Emory Healthcare and University Hospitals connect the dots between digital touchpoints and phone conversations, creating seamless experiences that drive patient acquisition and retention.

A new eHealthcare Strategy & Trends webinar for healthcare marketers and growth leaders

Tuesday | November 18, 2025 | 2 p.m. Eastern

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Your Presenters:

  • Allyzon Zahorcak, Director, Performance Marketing, Emory Healthcare
  • Noah Brooks, Manager of Analytics & Strategy, University Hospitals
  • Lyndey Brock, Director of Account Management Health, Healthcare Vertical, Invoca

Moderated by: 

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care 

The patient journey typically begins with a digital interaction — a paid ad, a web search, a social media post — and culminates in a phone call.

But without access to real-time data about the caller, marketers are flying blind. The result can be a disconnected experience for the patient and a missed opportunity for your brand.

In this webinar, we’ll show you how Invoca’s AI-led technology helps marketing teams at Emory Healthcare and University Hospitals gain visibility into the entire patient journey — enabling them to create seamless, empathetic experiences that drive conversions.

Join us for this free webinar on Tuesday November 18, 2025, at 2:00 p.m. and learn how AI-powered call analytics can help you optimize your marketing spend and drive operational efficiencies.

You’ll Learn:

  • How to track call conversions back to the exact ad or keyword that drove them.
  • How you can automate bidding strategies and optimize for high-value patient calls.
  • How to improve your website by understanding which interactions led to calls.
  • How to use digital intent data to route callers to the most qualified agent or care location, improving first-call resolution.

Webinar at a Glance

Date:   Tuesday, November 18, 2025
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free to attend thanks to our event sponsor.