The Future of Hospital Websites
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
Hospital and health system websites are evolving faster than ever.
From AI Overviews reshaping search visibility to the rise of composable CMS platforms, digital teams are under pressure to keep pace with consumer expectations, compliance, and ROI demands.
The Future of Hospital Websites Virtual Summit brings together experts and peers for a week of practical, one-hour sessions that explore the strategies, technologies, and governance models you need to build a flexible, patient-centered digital front door.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Agenda at a glance
Day 1: Monday, March 9
Keynote Panel with Health System Leaders
2:00 p.m. Eastern
The Next Generation of Hospital Websites
Panelists:
- Adrienne Woods, Vice President, Consumer Engagement, Hackensack Meridian Health
- Jeff Stewart, VP, Strategic Marketing, CHRISTUS Health
- Mona Baset, Vice President, Digital Engagement, Intermountain Health
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care
Day 2: Tuesday, March 10
Strategy & Vision
1:00 p.m. to 2:00 p.m. Eastern
Rethinking the Healthcare Websites
Panelists:
- Cynthia Li, Vice President, Client Partnership, Huge
- TJ Kottenstette, Digital Strategist, The Kids Mental Health Foundation, Nationwide Children’s Hospital
Moderated by:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
2:30 p.m. to 3:30 p.m. Eastern
Design, UX, and Access to Care: Why Compliance Is Only the Beginning
Panelists:
- Diane Hammons, Director of Digital Engagement, WG Content
- Ben Cash, CEO, Reason One
- Andy Lyons, Interim Vice President & Chief Marketing and Digital Officer, Roper St. Francis Healthcare
- Kayla Saturday, Director, Digital Experience & Integration, Emory Healthcare
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
Day 3: Wednesday, March 11
Content & Search
1:00 p.m. to 2:00 p.m. Eastern
How Content Informs Digital Transformation
Panelists:
- Heather Linder, VP, Brand and Growth Marketing, OU Health
- Kalee Hildreth, Senior Digital Content Strategist, UChicago Medicine
Moderated by:
- Ahava Leibtag, President, Aha Media Group
2:30 p.m. to 3:30 p.m. Eastern
Ask Us Anything: AI Search + the Future of Website Content
Panelists:
- Amanda Todorovich, Enterprise Executive Director, Digital Marketing Cleveland Clinic
- Ahava Leibtag, founder and CEO, Aha Media Group
Moderated by:
- Lacey Reichwald, Aha Media Group, as moderator
Day 4: Thursday, March 12
Technology & Infrastructure
1:00 p.m. to 2:00 p.m. Eastern
Creating Flexible Hospital Websites That Grow with Your Organization
Panelists:
- Meghan Eddy Crombie, Senior Enterprise Account Executive, Optimizely
- David Sturtz, Senior Vice President of Product, Geonetric
- Jon Catanese, Manager Digital Communications, MetroHealth
- Aaron Watkins, AVP, Digital Strategy, NorthBay Health
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
2:30 p.m. to 3:30 p.m. Eastern
From Silo to System: Building a Scalable Location Strategy That Improves Findability
Panelists:
- Ben Dillon, CEO, Geonetric
- Mandi Graham, Application Analyst IV, Billings Clinic
- Jeff Giffin, Digital Marketing Liaison, Billings Clinic
Moderated by:
- Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C
Day 5: Friday, March 13
Closing Keynote
2:30 p.m. to 3:30 p.m. Eastern
Platinum Playbook: An Inside Look at Award-Winning Hospital Websites
Panelists:
- Carolina Anthony, Executive Director, Digital Marketing, AdventHealth
- Laura Housholder, Digital Marketing Manager, Children’s Nebraska
Moderated by:
- Jane Weber Brubaker, Executive Editor, Plain-English Health Care