AI in Healthcare Marketing Week
A virtual summit for healthcare marketers and digital strategists
from eHealthcare Strategy & Trends
December 8-12, 2025
Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?
From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.
Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.
Whether you’re building your first use case or shaping a system-wide roadmap, this virtual summit will help you move toward meaningful, mission-aligned implementation.
Agenda at a glance
Day 1: Monday, Dec. 8
2 – 3 p.m. Eastern: Panel Discussion
Keynote Panel: Inside the Real-World AI Playbooks of Leading Health Systems
Learn What’s Working and What’s Next from Marketers Implementing AI at Scale
Panelists:
- Val Lopez, Assistant Vice President, Marketing Operations, Baptist Health South Florida
- Lisa D. Mason, AVP of Product Design and Insights, Providence
- Amanda Todorovich, Enterprise Executive Director, Digital Marketing, Cleveland Clinic
- Stephanie Wierwille, EVP, Engagement, BPD
Day 2: Tuesday, Dec. 9
1 – 2 p.m. Eastern: Panel Discussion
AI and Content: Turning Generative Tools into a Scalable Strategy
Panelists:
- Emily Baker, AVP, Engagement Strategy, BPD
- Matt Cyr, Founder & President, Loop AI Agency
- Allie Karas, Senior Vice President of Content, MJH Life Sciences
- Carolina Anthony, Digital Marketing Strategist & Community Advocate, AdventHealth
2:30 – 3:30 p.m. Eastern:
Consumer Behavior in the Age of AI Search: How to Make Your Content Seen and Trusted
Presenters:
- Lacey Reichwald, Director of Marketing, Aha Media Group
- Robbie Schneider, SMS, Franciscan Health
Session Sponsor: Aha Media
Day 3: Wednesday, Dec. 10
1 – 2 p.m. Eastern: Panel Discussion
Delivering on the Promise of Data-Driven Transformation
Panelists:
- Anthony Cadieux, VP of Performance Marketing, AdventHealth
- Anne DiNapoli Block, Managing Director, Data Solutions & Analytics, BPD
- Brian Gresh, Vice President, Chief Marketing & Communications Officer
- Amber Welch, VP, Marketing and Digital Platforms, Ochsner Health
2:30 – 3:30 p.m. Eastern: Case Studies
Panelists:
- John Davey, VP, Marketing Technology, Mount Sinai Health System
- Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health
- Micha Siegel, Director, Product Innovation and Strategy, BPD
Day 4: Thursday, Dec. 11
1 – 2 p.m. Eastern: Panel Discussion
AI Agents and Workflow Optimization: From Idea to Impact
Panelists:
- Matt Cyr, Founder & President, Loop AI Agency
- Carrie Liken, Strategic Account Executive, Snowflake
- Victor Reiss, Chief Consumer Officer, UNC Health
2:30 – 3:30 p.m. Eastern: Case Studies
Panelists:
- Andrew Chang, Chief Marketing Officer, UChicago Medicine
- Chris Hemphill, Founder and Head of Applied Data Science & AI Modular Feedback
- Paul Lambson, Assistant Vice President, Consumer Technology, Northwell Health
Day 5: Friday, Dec. 12
1 – 2 p.m. Eastern: Panel Discussion
Panelists:
- Victoria Davis, Group Account Director, BPD
- Christine Kotler, Chief Marketing and Communications Officer, Baptist Health South Florida
- Pam Landis, VP, Digital Engagement, Hackensack Meridian
2:30 – 3:30 p.m. Eastern
Closing Keynote: The Einstein Divide
Transforming Marketing & Communications in an AI Era
Panelists:
- Jason Lesandrini, Assistant VP of Ethics, Wellstar Health System
- Sameer Sethi, Chief Analytics Officer, Hackensack Meridian
- Stephanie Wierwille, EVP, Engagement, BPD
