Strategic Health Care Marketing Launches New Website and Free Weekly Ezine

Strategic Health Care Marketing LogoPlain-English Health Care, a division of Plain-English Media, is excited to announce a brand-new website for Strategic Health Care Marketing, located at

“The new Strategic Health Care Marketing website provides members with a new way to access the exclusive content they rely on to stay up to date with the latest thinking in hospital and health care marketing, communications, and strategy,” says Matthew T. Humphrey, President of Plain-English Health Care.

“Members can now get unparalleled access to our extensive archive of past coverage of critical topics, including integrating acquired physician groups, maximizing physician referrals, managing population health models, and marketing new service lines.

“For the first time, members can search through our case studies of successful health care marketing campaigns, brand management strategies, and internal and external health care communications initiatives. Plus, the site’s design is responsive, so members can access SHCM content at their desk or on the go via mobile device.”

In addition, health care marketing professionals can now sign up for the free Strategic Health Care Marketing weekly ezine that includes case studies, best practices, and business development strategies pulled from our monthly coverage. For a limited time, new ezine subscribers can download a copy of Lessons from 9 Innovative Health Care Marketing Campaigns, a special report written by health care marketing expert Peter Hochstein.

“The report is full of real-life health care marketing success stories that allow hospitals and health care facilities around the country to adapt the best work of others and boost their own ROI. Like all of our publications, it’s written in plain English and packed with actionable ideas readers can implement right away,” says Humphrey. The report is available at

About Plain-English Health Care

Plain-English Health Care is a division of Plain-English Media, a privately held niche publisher based in Alameda, CA. Plain-English Health Care publishes Strategic Health Care Marketing and eHealthcare Strategy & Trends.

For more than 30 years, through the use of in-depth case studies and analysis of cutting edge marketing and ehealth initiatives, Strategic Health Care Marketing and eHealthcare Strategy & Trends have been delivering practical insights on what health care organizations can do to increase customer satisfaction, improve patient care, boost service revenues, strengthen their brands, and lower costs.