eHealthcare Strategy & Trends Launches New Website and Free Weekly Ezine

eHealthcare Strategy & TrendsMembers-only site provides online access to exclusive content for digital strategists, marketers, and technology teams at hospitals, healthcare systems, and other healthcare organizations.

Plain-English Health Care, a division of Plain-English Media, is excited to announce a brand-new website for eHealthcare Strategy & Trends, located at

“The new eHealthcare Strategy & Trends website provides members with a new way to access the exclusive content they rely on to stay up to date with the latest thinking in online and digital healthcare marketing, communications, and strategy,” says Matthew T. Humphrey, President of Plain-English Health Care.

“Members can now get unparalleled access to our extensive archive of past coverage of critical topics, including maximizing ROI of social media efforts, consolidating websites, getting physicians involved in blogging, showing up near the top of organic search results, and converting curious web searchers to actual new patients.

“For the first time, members can search through our case studies of successful online healthcare marketing campaigns, website management strategies, and internal and external engagement initiatives. Plus, the site’s design is responsive, so members can access eHST content at their desk or on the go via mobile device.”

In addition, healthcare marketing professionals can now sign up for the free eHealthcare Strategy & Trends weekly ezine that includes case studies, best practices, and online business development strategies pulled from our monthly coverage. The ezine (and website) will feature content before it is available in print.

Subscribers to the print edition of eHealthcare Strategy & Trends get complimentary access to the new site — and for a limited time, they can take advantage of a complimentary Group Membership Upgrade. With group membership, users can add up to 9 additional members from their organization for no additional fee. “Group membership is a really great way to extend your return on investment, and to keep an entire team up to date on the latest case studies and best practices in digital marketing for hospitals and health systems,” says Humphrey.

About Plain-English Health Care

Plain-English Health Care is a division of Plain-English Media, a privately held niche publisher based in Alameda, CA. Plain-English Health Care publishes Strategic Health Care Marketing and eHealthcare Strategy & Trends.

For more than 30 years, through the use of in-depth case studies and analysis of cutting edge marketing and ehealth initiatives, Strategic Health Care Marketing and eHealthcare Strategy & Trends have been delivering practical insights on what healthcare organizations can do to increase customer satisfaction, improve patient care, boost service revenues, strengthen their brands, and lower costs.