eHealthcare Strategy & Trends Offers Free Webinar on How Privacy Can Power Performance for Healthcare Marketing

Still Flying Blind? How Privacy can Power Performance for Healthcare Marketing

Discover Exclusive Insights from a Survey of 120 Healthcare Marketing Leaders

A new eHealthcare Strategy & Trends webinar with insights from Ours Privacy

Wednesday | July 15, 2026 | 2 p.m. Eastern

Register Now »

Your Presenters:

Moderated by: 

  • Kyle Hardner, Contributing Writer, Plain English Health Care

For health system marketers, balancing campaign performance with compliance has never been harder. First came OCR ruling on online tracking technologies for HIPAA-covered entities, guidance that sent teams scrambling to pause campaigns and remove tracking pixels. Then came state privacy laws, class action lawsuits, and programmatic CIPA demand letters.

How are your peers coping with all these changes? Many are rebuilding their martech stacks from scratch. But a key gap remains: While 94% of marketers say they’re confident their martech stack is HIPAA-compliant, 57% stitch together multiple tools, and 18% aren’t sure if they use a consent management platform (CMP) at all.

Join marketing leaders on June 30 for a candid conversation about what’s working and what’s not. We’ll open the session with insights from 120+ marketers based on the 2026 Ours Privacy Marketing Compliance Survey, and then get real-world perspective from a marketing leader who rebuilt their martech stack in the OCR aftermath.

You’ll learn:

  • The future of marketing compliance in the era of AI.  
  • What marketers are saying about the gap between compliance confidence and actual capabilities. 
  • How to move toward tracking the full patient journey compliantly, and where most marketers get stuck. 
  • How one health company navigated the post-OCR environment and rebuilt its martech stack. 
  • Practical next steps for moving from a patchwork of tools to a more unified approach. 

Webinar at a Glance

Date:   Tuesday, July 15, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free to attend thanks to our event sponsor.