CRM in Action: Building Smarter, More Integrated Programs [Strategic Health Care Marketing Webinar]

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A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

CRM in Action: Building Smarter, More Integrated Programs

Wednesday    |   February 25, 2026    |   2 p.m. Eastern

Your Presenters:

Moderated by:

  • Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C
presenters
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Sponsored by:

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This event is free to attend thanks to our event sponsor.

Healthcare marketers are under increasing pressure to show results, but CRM programs still struggle to deliver on their full potential. In this expert panel, four industry leaders return to share new insights, lessons learned, and evolving strategies for turning CRM into an enterprise growth engine.

From operational readiness to data governance and cross-functional alignment, we’ll explore what it really takes to build CRM programs that move the needle across patient engagement, referral growth, and system-wide visibility.

In this webinar, you’ll learn how to:

  • Identify and prioritize CRM use cases that align with organizational goals, including growth, retention, and value-based care initiatives

  • Avoid common data and campaign missteps by improving integration and governance

  • Design CRM strategies that engage both consumers and referring physicians

  • Build the cross-functional alignment needed for long-term success

  • Translate insights into action, whether you’re launching, scaling, or refining your CRM
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Webinar at a Glance

Date:   Wednesday, February 25, 2026
Time:   2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free to attend, thanks to our event sponsor.

Can’t attend on February 25?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.