A new Strategic Health Care Marketing webinar sponsored by Schema App
Beyond Schema Markup: Is Your Healthcare Website Ready for AI?
Tuesday | November 17, 2026 | 2 p.m. Eastern
Your Presenters:
- Martha van Berkel, CEO, Schema App
- Jasmine Drudge-Willson, Product Manager, Schema App
Your Moderator:
- Kyle Hardner, Contributing Writer, Plain-English Health Care
Sponsored by:
This event is free to attend thanks to our event sponsor.
Is Your Healthcare Website Telling AI the Right Story?
Healthcare organizations invest heavily in their websites to help patients find the right care. But as AI changes how patients discover and evaluate healthcare providers, a new question is emerging: Is your website giving AI a clear, accurate, and consistent understanding of your health system?
Across thousands of pages, your website describes your physicians, locations, services, specialties, and expertise. But when that information is fragmented, inconsistent, or disconnected, AI may struggle to understand what your organization offers and what it should be known for.
For healthcare marketing leaders, this creates new challenges for brand accuracy, patient discovery, and trust.
Join Martha van Berkel, CEO of Schema App, and Jasmine Drudge-Willson, Product Manager at Schema App, as they explore why traditional website optimization and basic schema markup are no longer the whole story, and how healthcare organizations can build a stronger foundation for AI understanding.
In this webinar, you’ll learn:
- Accuracy: How your website influences the information AI uses to describe your health system, physicians, locations, and services.
- Consistency: Why disconnected information across your website can create confusion and misrepresentation.
- Brand Authority: How connecting your content and expertise helps AI better understand what your organization specializes in.
- Confidence: What healthcare marketing leaders can do today to strengthen their digital foundation and prepare for AI-driven patient discovery.
No technical background required. This session is designed for healthcare marketing and digital leaders who want a clearer understanding of how to protect their brand, strengthen discoverability, and get more value from their existing website investments.
Webinar at a Glance
Date: Tuesday, November 17, 2026
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: This event is free to attend, thanks to our event sponsor.
Can’t attend on November 17?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.