eHealthcare Strategy & Trends

eHealthcare Strategy & Trends: 2012 Index of Articles

eHealthcare Strategy & Trends, January—December 2012


  • 2012 eHealthcare Leadership Award Winners, 12/12


  • Ask the Expert: Should My Hospital Accept Advertising on Its Website? 5/12
  • Affiliate Sales, Online Gift Shops Bring in Revenue, Add to Website User’s Experience, 6/12


  • Ways to Perfect Your Intranet to Engage Staff, 2/12
  • Ask the Expert: How Can the Web Assist in Building and Managing a New Brand? 10/12
  • Like It or Not, You Need an Intranet. The Question Is, How Do You Make It Better? 12/12

Management and Organization

  • Digital Marketing in Healthcare: Where’s the Rub? 5/12


  • Video Chat: Why Physicians Are Saying ‘Skype Me!,’ 1/12
  • Children’s Hospital Pursues Niche Marketing, 4/12
  • Georgia Organization Introduces New Website in Challenging Media Market, 8/12
  • The $1 Million Connection—A Midwest Health System Uses Targeted Marketing Programs and Call Center as Central Communications Hub to Sharply Increase Patient Appointments, 9/12
  • Penn Medicine Supplies Roadmap to Digital Marketing Success, 11/12
  • Ask the Expert: Are e-Newsletters Still a Valuable Marketing Tool for Hospitals? 11/12
  • How to Promote Your Organization ‘Everywhere’ and Spend Less Doing It, 12/12

Mobile Marketing

  • Creative Ideas to Combine Wayfinding and Mobile Marketing, 2/12
  • Survey: More Consumers Scan QR Codes, Mostly Positive About Benefits, 2/12
  • Ask the Expert: What Are the Top Mobile Considerations Today? 6/12
  • Today’s Mobile Opportunity: Business and Marketing Applications, 11/12

Relationship Building

  • Real-Time Monitoring of Imaging Center Operations Lifts Patient Satisfaction Scores, 1/12
  • Midwest Health System Launches e-Chaplain Ministry, 4/12
  • How a Cancer Center Leveraged Physician Ratings and Reviews for Patient Acquisition, 10/12

Search Engine Strategies

  • Top Five Reports for SEO in Google Webmaster Tools, 3/12
  • Key Takeaways from Audio Conference on How to Succeed with Paid Search Marketing, 7/12
  • To Improve Paid Search, Develop a Good Negative Keyword List, 10/12
  • Gauging the Search Engine Optimization of a Healthcare Website, 10/12
  • Regional Hospital Uses Website and Search to Take On the Competition, 11/12

Social Media

  • Ask the Expert: What Do I Need to Consider in Monitoring Social Media and What Kinds of Tools Are Best to Use? 1/12
  • Mobile, Social Games Poised to Impact Healthcare, 3/12
  • Ask the Expert: Is Google+ a Social Media Tool for Healthcare Marketers? 3/12
  • Hospitals and Pinterest: A Match Made in Heaven? 4/12
  • Targeted Facebook Ad Campaign Turns an OB/GYN into a Local Celebrity, 4/12
  • Twitter Pulls Back the Curtain on Hospital Procedures, 5/12
  • Consumers Embrace Social Media for Health Information, But Involvement by Healthcare Organizations Lags, Finds Study, 6/12
  • Five Essentials to Consider About the Facebook Timeline for Brands, 6/12Florida System Makes Major Commitment to Social Media, 7/12
  • Social Media Boosts Drug Literacy Program, 7/12
  • Instagram: A Snapshot of Early Hospital Adoption, 8/12
  • Ask the Expert: The Doctor Will Tweet You Now—Is There a Compelling Case for a Physician-Directed Social Media Strategy? 9/12

Strategy/Planning/Site Development

  • Ask the Expert: Can You Provide Guidance on Redesigning a Home Page? 2/12
  • Can Healthcare Organizations Find Wisdom in the Crowd? 3/12
  • Study Finds Hospital Websites Often Fail in Providing Strong User Experience, 4/12
  • Ask the Expert: How Can Hospitals Keep Their Physician Directories Current and Relevant? 4/12
  • Ask the Experts: What Are Some Strategies for Improving Conversion Rates? 7/12
  • Medical College of Wisconsin Almost Solves the Problem of Precisely Matching Consumers with the Right Physicians, 7/12
  • Website Accessibility—Addressing the Needs of Millions of Potential patients, 8/12
  • Ask the Expert: How Can We Enhance the Value of Our Website with Stand-Alone Modules? 8/12
  • A Regional Hospital Systematically Builds a Powerful Website and Other Digital Communications, 9/12
  • A Midwest Health System Redesigns Its Website to Focus on Driving Business, 10/12
  • Responsive Web Design Enhances Mobile Browsing, 12/12


  • Houston Health System Takes Initiative in Launching Health Information Exchange, 1/12
  • Health System Partners with IT Firm to Launch Mobile Sleep Monitoring Application, 2/12
  • Virtual Spokespersons Need to Do More Than Pop Up and Say ‘Hi’, 5/12
  • Modern Speech Technology Understands, Talks Back, and Takes Action in Electronic Medical Record Systems, 8/12
  • Geek Chic in a Changing Healthcare World—Effectively Communicating and Promoting Technology Changes, 9/12

Trends, Developments, Online Demographics

  • How Your e-Healthcare Colleagues Respond to Some Key Issues, 2/12
  • HIMSS 2012 Reflects Growing Importance of Consumer Engagement, 3/12
  • Community Health Needs Assessment: Participate or Face Penalties, 6/12
  • Ask the Expert: What Should Digital Healthcare Directors Focus on in 2013? Part One, 12/12

Web Site Reviews

  • Alexian Brothers Health System, St. Vincent’s Healthcare, Edward Hospital & Health Services, 1/12
  • Rush University Medical Center—Rushstories, Tanner Health System—Quality & Safety and Tanner Finder, Christiana Care Health System—Service Sections and Construction Update, 2/12
  • Saint Thomas Health, Dana-Farber Cancer Institute, Regional Health, Prominence Treatment Center, 3/12
  • Fox Chase Cancer Center –Clinical Outcomes, Highland District Hospital, Saint Agnes Hospital, 4/12
  •, Phillips Respironics, UW Health—American Family Children’s Hospital, Health Net—Provider Search, 5/12
  • Rush University Medical Center—Transforming, Burke Rehabilitation Center, University of Michigan Health System—Quality, 6/12
  • Kettering Health Network—Community Benefit, Susquehanna Health, Shasta Regional Medical Center, ProCure Proton Therapy Center in Oklahoma City, 7/12
  • Mountain View Hospital, The Elizabeth Hospice, Children’s Healthcare of Atlanta, Lafayette General Medical Center, 8/12
  • Pardee Hospital—PardeeSelect, QuEST2StopStroke, Altru Health System, 9/12
  • UCB, Inc.—Cimzia Online Ads, Hackensack University Medical Center, 10/12
  • Edward Medical Group Physicians, Sher Fertility Clinics—Centers for Reproductive Medicine, Alice Hyde Medical Center, 11/12
  • Moffitt Cancer Center, Memorial Healthcare System—Newsroom, Healthcare Toolbox, 12/12