AI in Senior Living Sales and Marketing: Key Trends to Watch in 2026
A new webinar for executives, administrators, directors and other care leaders at senior care and LTC facilities.
Wednesday | December 17, 2025 | 2 p.m. Eastern
Panelists:
- Cara Cassner, Director of Marketing at The Kendal Corporation
- Jordan Mabry, Enterprise Account Executive
AI is no longer a futuristic concept—it’s becoming a 2026 reality for senior living sales and marketing teams. Communities that begin adapting now will be better positioned to grow occupancy, meet rising family expectations, and stay ahead in a competitive market.
In this webinar, industry experts will discuss the top AI trends transforming senior living sales and marketing. You’ll hear how forward-thinking organizations are using AI to better understand family needs, boost occupancy, and increase sales and marketing effectiveness.
What you’ll learn:
- How AI search is changing consumer behavior—and how communities can capture attention through AI search results
- The most promising applications of AI in senior living that forward-looking communities are beginning to explore
- How AI call insights can help sales and marketing teams understand families’ needs more deeply
- Balancing efficiency with empathy when testing AI call agents
- Common pitfalls to avoid when piloting or scaling AI in senior living
Webinar at a Glance
Date: Wednesday, December 17, 2025
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: This event is free to attend thanks to our event sponsor.