Strategic Health Care Marketing: Recent Headlines

Inside the June 2014 print edition of 
Strategic Health Care Marketing

  • Sports Performance Hits Its Stride as a Growth Area
  • Just What Do Those Rankings Mean? Health Care Marketers Struggle to Evaluate Benefits and Costs
  • Healthy Food Initiative Strengthens Hospitals’ Wellness Efforts
  • A Turning Point Executive Advisor: The Green Rush Comes to Colorado

Inside the May 2014 print edition of 
Strategic Health Care Marketing

  • Physician Onboarding: Four Steps in One Process
  • It’s Time for Physicians to Own Their Brand
  • Intermountain Healthcare Promotes Living Well in a Value-Based World – Licensees Not There Yet
  • Six Key Digital Roles Needed in Today’s Marketing Department
  • Smaller Institutions Successfully Compete in Shadow of Pittsburgh Titans
  • Fast Takes: News & Trend Lines

Inside the April 2014 print edition of 
Strategic Health Care Marketing

  • Dedicated Men’s Health Programs Can Reach Reluctant Customers
  • New England System Tests Pre-Flight Health Check – Wellness Campaign at Busy Airport
  • Strategic Ad-Visory: What Happens to Marketing When the Boundaries Between a Medical Institution and an Insurer Blur?
  • Marketers Change Tactics as Proton Therapy Services Increase — Reaching Patients Directly Through Online Marketing
  • For This Virginia Hospital, Safety Is on the Daily Agenda

Inside the March 2014 print edition of 
Strategic Health Care Marketing

  • Marketers Take on New Role with Population Health Management — Success Measured by Long-Term Engagement
  • Hospital Rewards Patients Who Take Care of Themselves
  • Strategic Ad-Visory: Nash Health Care’s Success Demonstrates Just How Well It Pays to Advertise
  • Centralized Marketing: Building an Effective Structure
  • A New Model Attempts to Give Health Care Wings
  • Fast Takes: News & Trend Lines

Inside the February 2014 print edition of 
Strategic Health Care Marketing

  • Marketing Call to Action: Focus on Primary Care, Build Identity, and Align with Specialists
  • KidzStuff: Much More Than Stuff for Children
  • Strategic Ad-Visory: Go with Emotional Ads? Or Use Some Ads with Almost No Emotion? A Common ‘Look’? Or Several?
  • A Turning Point Executive Advisor: Good Patient Experiences Are Critical for Desirable Outcomes and Better Reimbursement
  • The Best Way to Be an Effective Storyteller in This Digital Age
  • Los Angeles Area Hospital Finds Benefit in Event with Worldwide Exposure
  • Fast Takes: News & Trend Lines

Inside the January 2014 print edition of 
Strategic Health Care Marketing

  • Ten Sites or Apps That Exemplify Good Use of Mobile Health Care
  • Are You Prepared for the Next Generation of Service Lines?
  • Strategic Ad-Visory: A Massive, Four-State Health System Rebranding Effort Leads to Simple, Informative, Cheerfully Straightforward Advertising
  • Hospital Affinity Programs Reward Loyalty and Give Members VIP Treatment
  • QR Codes are Obsolete
  • The Health Care World Series

Inside the December 2013 print edition of 
Strategic Health Care Marketing

  • Dignity Health Rebrands: Say Hello to Human Kindness
  • Focus on Consumer Needs, Not Provider Needs to Survive Health Care Transformation – Price and Quality Transparency to Gain Importance in Coming Years
  • Turning a House of Brands into a Branded House
  • Will Posting Prices Trigger a Price War?
  • A Unified Brand Has Many Benefits; Need to Give the Process Time
  • 12-Month Index of Articles … January – December 2013
  • Fast Takes: News & Trend Lines

Inside the November 2013 print edition of 
Strategic Health Care Marketing

  • Population Health Management: Fact and Fiction
  • A Strong Hospital Brand Finds That It Needs to Rebrand — and Then Reaps Positive Results
  • For Better Results, Undertake a Customer Intimacy Strategy to Truly Engage Consumers
  • Dedicated Emergency Departments Target Expectant Moms
  • A Turning Point Executive Advisor: Big Data, Little Information?
  • Non-Clinical Care Guides Offer Positive Approach to Patient Care

Inside the October 2013 print edition of 
Strategic Health Care Marketing

  • Comprehensive Cancer Rehabilitation Offers Hospitals
    Point of Differentiation
  • The C-Suite Weighs In on Health Care Branding
  • Beyond Quality and Safety: Patient and Family Advisory Councils Involved in Strategic Planning and Marketing
  • Strategic Ad-Visory: Launched and Celebrated, a Campaign for a New Hospital Service Got Great Attention Before Everything Changed
  • Fast Takes: News & Trend Lines

Inside the September 2013 print edition of 
Strategic Health Care Marketing

  • Internal Branding and Stemming Leakage the Imperative of Today
  • Rehab Center Gets Smart
  • Strategic Ad-Visory: The University of Kansas Hospital Builds a Strong Reputation While Avoiding ‘Image-y’ Ads
  • Personal Connections, Consistency, and More – Advice from a Brand Authority
  • Aesop, The Neuromarketer – The Power of the Simple Story
  • Ohio Health System Develops First Steps to Wellness Campaign

Inside the August 2013 print edition of 
Strategic Health Care Marketing

  • Shooting for Five-Star Ratings? Online Reviews Provide Feedback and Opportunity to Manage Reputation
  • Lessons Learned – Tips for Managing Online Reputations
  • Looking for More Online Reviews? Solicit and Post Them on Your Own Website
  • Behavioral Marketing Puts Dent in Binge Drinking, Car Crashes – Party Smarter, Road Crew Take Off
  • Shared Appointments Improve Access, Quality
  • Pharmacists Help Hospitals Cut Readmissions
  • Fast Takes: News & Trend Lines

Inside the July 2013 print edition of 
Strategic Health Care Marketing

  • Social Media ROI Means Much More Than ‘Likes’ and ‘Views’
  • Consumers Shop Price More, But Industry Response Still Lags
  • Pricing Information Now Expected by Alegent Consumers
  • Strategic Ad-Visory: A New Jersey Hospital with a Century-Old Reputation for Delivering Babies Builds Awareness with Storks and a Cabbage Patch
  • Planetree Hospitals Achieve High Satisfaction, Performance Scores

Inside the June 2013 print edition of 
Strategic Health Care Marketing

  • Community Hospitals Reposition Themselves with Clinical Trials – Innovative, Progressive Care Is a Competitive Differentiator
  • Geographic Expansion Is a Continuing Saga
  • Strategic Ad-Visory: From Television to Direct Mail, an In-House Advertising Agency Does It All for Legacy Health, While Keeping a Lid on Costs
  • Market Research and Engagement Through an Online Community Panel
  • Hospitals Use Health Coaches to Improve the Health of Their Own Employees

Inside the May 2013 print edition of 
Strategic Health Care Marketing

  • Blood Management Programs Extend Marketing Efforts – Patients Choose Bloodless Medicine for Non-Religious Reasons
  • Brain Health Center Offers Model for Comprehensive Alzheimer’s Care – Collaborative Approach Benefits Patients and Family Caregivers
  • The Hemingway Challenge: A Novel Exercise to Improve Communications
  • What’s ‘New’ About New Movers?
  • Strategic Ad-Visory: A Hospital for Kids Touches Musicians – Now Their Music Touches a Community and Helps Build the Hospital’s Brand Awareness

Inside the April 2013 print edition of 
Strategic Health Care Marketing

  • Teaching Hospitals Lead Innovation Movement
  • Strategic Ad-Visory: Differentiating a Brand Image with Emotional, Storytelling Visuals – and a Little Borscht Belt Humor
  • Racing to Wellness: A Marketing Model for Wellness
  • Fast Takes: News & Trend Lines

Inside the March 2013 print edition of 
Strategic Health Care Marketing

  • Behavioral Health Programs Tailored to Niche Populations Gain Traction
  • Ad Campaign Deploys Gas Pumps, Shopping Carts, Car Bumpers, and More to Build Employee Bonds and Create a Cohesive Public Identity
  • Cincinnati Hospital and Local Restaurants Serve Up a Successful Heart Healthy Restaurant Program
  • What’s in a Name? Rebranding Ties Health System Together
  • Hospitals Tackle Risks and Rewards of Insurance Business
  • Fast Takes: News & Trend Lines

Inside the February 2013 print edition of 
Strategic Health Care Marketing

  • Lakeland HealthCare Focuses Its Marketing Efforts on Employees
  • Strategic Ad-Visory: How to Reach Your Target Audience When You Don’t Know Who It Is Yet
  • Letting Go Is Hard to Do – Knowing When to Leave Your Job
  • Racing to Wellness: The Consumer’s Point of View
  • Weekly Huddles Keep Projects Moving – Lean Principles Enhance Marketing Activities

Inside the January 2013 print edition of 
Strategic Health Care Marketing

  • Growing a Cancer Care Program: Promising Ways to Spread the Word
  • A Greenhouse Helps Grow a Vision; Initiative Leads Other Hospital Healthy Food Efforts
  • Racing to Wellness: The Wellness Spectrum
  • Strategic Ad-Visory: A Leading Cancer Treatment Center Focuses on Outcomes, with Eclectic Mix of TV Spots, Radio, and Print

Inside the December 2012 print edition of 
Strategic Health Care Marketing

  • Employer-Based Clinics: Providers and Consultants Show Hospitals the Way to Succeed
  • Innovation or Co-Creation: Which One Is Better?
  • Palliative Care Programs: Three Examples – Second of a Two-Part Series
  • What Are You Worth? Ways to Prove It to Your Boss
  • 12-Month Index of Articles … January – December 2012

Inside the November 2012 print edition of 
Strategic Health Care Marketing

  • Marketing of Employed Doctors Is All Over the Map – Strategies to Keep Abreast of the Scramble and Get It Right
  • ‘Patient Promise’ Petitions Clinicians to Lead by Example
  • Hospitals Tackle Noise – Sustained Success Requires Behavioral, Not Just Mechanical, Changes
  • Strategic Ad-Visory: An Ad Agency Carves Out a Niche to Help Hospitals Market Niches of Their Own
  • Palliative Care Quietly Cuts Costs – First of a Two-Part Series
  • Study: Hospitals Need to Use Social Media Strategically

Inside the October 2012 print edition of 
Strategic Health Care Marketing

  • Mystery Shopping Provides Unexpected Insights – Evaluate Ease of Access and Consistency of Customer Service
  • A New Twist on an Old Concept: Bringing Physicians Together to Improve Referrals
  • Building a Marketing Analytics Toolbox
  • Budget Friendly ‘Concierge’ Practices Gain Traction – Hospitals Could Become Friend – or Foe
  • Fast Takes: News & Trend Lines

Inside the September 2012 print edition of 
Strategic Health Care Marketing

  • Second Opinions – Taking Full Advantage of the Revenue Opportunity
  • Strategic Ad-Visory: Thinking Outside the Bus – Innovative Ideas That Help Marketers Get an Extra Bang from Media Budgets
  • Targeted Messages Help Engage Employees in Wellness Programs
  • Health Systems Focus on Consumer Perceptions and Patient Satisfaction – More Broad-Based Intelligence-Gathering Still Limited
  • Read It Today! Emphatic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

Inside the August 2012 print edition of 
Strategic Health Care Marketing

  • CRM Improves Value of Marketing Dollars – Targeted Mailings Increase Response Rates and Use of Services
  • Community Health Needs: Approaches and Examples
  • Strategic Ad-Visory: When a Hospital Changes Its Name and Location, How Does it Advertise That Fact?
  • The Pharmaceutical Industry Offers Lessons for Getting a Physician’s Attention
  • E-Tailing on Physician Practice Websites – Conflict of Interest, or Opportunity to Help Patients While Creating Revenue Stream?

Inside the July 2012 print edition of 
Strategic Health Care Marketing

  • Retail Clinics Grow, But Still Face Challenges
  • Hospital Rankings: More Than Your Reputation Is in Play
  • Six Questions to Ask Yourself About Social Media at Your Hospital – Personal and Corporate Use Implications
  • Dedication to Corporate Social Responsibility Drives Many Positive Outcomes

Inside the June 2012 print edition of 
Strategic Health Care Marketing

  • Hospitals Drop Ball on Health Literacy – Iowa Health System Breaks Rank to Simplify Forms, Train on Teach-Back Method
  • Sick Child Care Facilities Help Cement Employee and Employer Relationships
  • Strategic Ad-Visory: Can You Sell a Rehab Center with a Metaphor? One Hospital Decides It Can, Using a Low-Key, Visually Poetic TV Spot
  • Useful Insights from the Mawr Rehab Campaign Interviews
  • On-Hold Messages Can Enhance Overall Marketing Plan – ‘Please Hold’ Presents Opportunity for Branding, Education, and Identification of New Patients
  • A Turning Point Executive Advisor: Community Needs Assessment: Providers Tackle Implementation
  • Fast Takes: News & Trend Lines

Inside the May 2012 print edition of 
Strategic Health Care Marketing

  • Health Systems Discover Benefits of Keeping Older Workers Happy, Engaged
  • Children’s Hospital Shifts Marketing Emphasis from Patient Success Stories to Unique Clinical Expertise – Primary Focus on Physicians
  • Best Practices for Using Video and YouTube
  • Strategic Ad-Visory: Fundraising Ad Campaign Does Much More Than Generate Donations
  • Research Shows First Impression of a Website Forms in Seconds

Inside the April 2012 print edition of 
Strategic Health Care Marketing

  • Hospitals Find Ways to Better Track Physician Referrals
  • Kansas City Health System Sets Out to Improve Bottom Line by Keeping Patients Healthy- ‘Thinking Outside the Bed’
  • Strategic Ad-Visory:Three Different Ways Hospitals Use a Tried-and-True Communication Workhorse to Build Their Brand
  • Marketing Analytics:The Adoption of ‘Big Data’ Thinking to Effect Change and Create Opportunities within the Health Care Organization
  • Swedish Hospital Advertises for ‘Hot’ Nurses – But Don’t Try This at Home

Inside the March 2012 print edition of 
Strategic Health Care Marketing

  • Hospitals Sharpen Efforts to Market Employed Physicians
  • Video Gamers Raise More Than $1 Million for Children’s Hospitals
  • Mind Over Marketing: The Art and Science of Behavioral Change
  • The Case for Using Neuromarketing Techniques in Health Care Marketing

Inside the February 2012 print edition of 
Strategic Health Care Marketing

  • Speed-Dating Model: Did the Attraction Survive the First Date?
  • Strategic Ad-Visory: Storytelling TV That’s Almost Impossible to Ignore in New York’s Hospital Advertising Hothouse
  • Hospitals Mostly Use LinkedIn for Recruitment – Miss Other, Broader Opportunities
  • Partnerships with Churches Improve Community Health and Can Positively Impact Hospital Bottom Line
  • Fast Takes: News & Trend Lines

Inside the January 2012 print edition of 
Strategic Health Care Marketing

  • Idling Open-Heart Volume Shifts Spotlight to Vascular and Thoracic Surgery
  • Search Engine Marketing Boosts Patient Volume for Niche Service – But No ROI Silver Bullet
  • Marketing Analytics: The New Imperative to Measure and Improve Marketing – First of a Two-Part Series
  • A Turning Point Executive Advisor – Community Needs Assessment: A Work in Progress
  • Bringing PR to the Boardroom
  • Fast Takes: News & Trend Lines