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eHealthcare Strategy & Trends

eHealthcare Strategy & Trends: 2008 Index of Articles

eHealthcare Strategy & Trends, January—December 2008

Awards

  • Ask The Expert: How Would You Characterize Today’s Level of Healthcare Web Site Development? First of Two Parts, 11/08
  • 2008 eHealthcare Leadership Award Winners, 11/08
  • Ask The Expert: How Would You Characterize Today’s Level of Healthcare Web Site Development? Second of Two Parts, 12/08

Content

  • The New Model for Content Distribution: Social Media and Other Vehicles ‘Out on the Edge,’ 2/08
  • How to Create Excellent Podcasts, 8/08
  • Ask The Expert: How Are Hospitals Using Online Video to Gain Consumer Mindshare? 9/08
  • Web Site Copy Needs to Help Build the Brand, 9/08

Customer Service

  • Online Pre-Surgical Tutorials Get High Marks from Viewers, 2/07
  • Patient-Physician e-Visits a Winner at Henry Ford Health, 10/08

E-Business

  • Second Life Beckons as a Fund-Raising Idea—Maybe, 1/08
  • Multimedia Approach Drives Bariatric Services at Ohio Hospital, 2/08
  • Online Appointment Request Function Creates a Competitive Advantage and Generates Incremental Revenue, 3/08
  • Ask The Expert: How Do You Determine the Return on Investment from an Online Brand Identity Management System? 5/08
  • Why Campaign-Based Search Marketing Has the Best ROI, 6/08
  • Ask The Expert: Are Customer Relationship Management Initiatives Finally Gaining Traction in Healthcare? First of Two Parts, 7/08
  • Ask The Expert: Are Customer Relationship Management Initiatives Finally Gaining Traction in Healthcare? Second of Two Parts, 8/08
  • Ask The Expert: Should My Organization Engage in Nursing Shift Bidding? 10/08
  • Sample Shift Bidding Rules for Nurses, 10/08
  • ‘Electronic Nurse’ Shows Promise in Helping Congestive Heart Failure atients and Reducing Costs, 10/08
  • Patient-Physician e-Visits a Winner at Henry Ford Health, 10/08
  • Kiosks Improve Efficiency in High-Volume EDs: Self-Service Technology Streamlines Triage Process, 11/08
  • Ten Tasks Completed for Virtually Nothing Boost Web Traffic and Improve Operational Efficiency, 12/08
  • Remote Second-Opinion Programs Continue to Prosper, 12/08

Innovation

  • Hypothetical Business Challenges Lead to Real-World Innovation, 6/08
  • Palomar Pomerado Takes Construction Flybys to Next Level, 7/08
  • Why Innovation Is So Critical in Healthcare Today—A Guide for Executives, 8/08
  • Knowledge Communities Cross Hospital Lines, 11/08

Intranets

  • Corporate Blog Becomes Big Hit, 2/07

Management and Organization

  • Software Helps Manage Marketing Projects and Resources, 3/08
  • Ask The Expert: How Do You Determine the Return on Investment from an Online Brand Identity Management System? 5/08
  • Hypothetical Business Challenges Lead to Real-World Innovation, 6/08
  • Knowledge Communities Cross Hospital Lines, 11/08

Marketing/Communications

  • Portal Opens Three Doorways For International Visitors, 1/08
  • The New Model for Content Distribution: Social Media and Other Vehicles ‘Out on the Edge,’ 2/08
  • Multimedia Approach Drives Bariatric Services at Ohio Hospital, 2/08
  • Virtual Tour Balances Privacy, Transparency Goals, 2/08
  • Marketers Explore Virtual Worlds, 2/08
  • Blogs and Healthcare: A Recipe for Success, 5/08
  • Georgia System Shows How to Fashion a Unified Message with a Limited Budget, 5/08
  • Ask the Expert: What Does Health 2.0 Mean for Today’s—and Tomorrow’s—Hospitals? 6/08
  • Why Campaign-Based Search Marketing Has the Best ROI, 6/08
  • Mobile Communications Offers Many Benefits, Especially When Integrated with Healthcare Marketing, 7/08
  • Ask The Expert: Are Customer Relationship Management Initiatives Finally Gaining Traction in Healthcare? First of Two Parts, 7/08
  • Best Practices in E-mail Copy—Tips for Making Your Marketing Efforts Sizzle, 8/08
  • Ask The Expert: Are Customer Relationship Management Initiatives Finally Gaining Traction in Healthcare? Second of Two Parts, 8/08
  • How to Create Excellent Podcasts, 8/08
  • Web 2.0 Gains Traction Among Companies, 8/08
  • UW Health Evaluates Service Line Ad Creative and Media Selection with Cost-Per-Click Analysis, 9/08
  • Midwest Hospital Takes Customized, Proactive Approach to e-Newsletters, 12/08

Physician Referral/Marketing

  • Ask The Expert: In Hospital-Physician Relationship Programs, How Critical Is an e-Communication Strategy? First of Two Parts, 3/08
  • Ask The Expert: In Hospital-Physician Relationship Programs, How Critical Is an e-Communication Strategy? Second of Two Parts, 4/08

Physicians Online

  • Ask The Expert: In Hospital-Physician Relationship Programs, How Critical Is an e-Communication Strategy? First of Two Parts, 3/08
  • Ask The Expert: In Hospital-Physician Relationship Programs, How Critical Is an e-Communication Strategy? Second of Two Parts, 4/08

Relationship Building

  • Ask The Expert: In Hospital-Physician Relationship Programs, How Critical Is an e-Communication Strategy? First of Two Parts, 3/08
  • Ask The Expert: In Hospital-Physician Relationship Programs, How Critical Is an e-Communication Strategy? Second of Two Parts, 4/08
  • Personal Touch Drives Electronic Medical Information Program, 4/08
  • Blogs and Healthcare: A Recipe for Success, 5/08
  • Survey Helps Define What Technology and Services Consumers Want, 5/08
  • Ask The Expert: Are Customer Relationship Management Initiatives Finally Gaining Traction in Healthcare? First of Two Parts, 7/08
  • Ask The Expert: Are Customer Relationship Management Initiatives Finally Gaining Traction in Healthcare? Second of Two Parts, 8/08
  • Healthcare System Develops Its Own Patient-Family/Friends Social Network, 9/08
  • New Social Networking Site Seeks Patient Opinions and Perspectives About Providers—Unusual Sponsorship by Health Plan, 9/08
  • GoFetch Lets Sick Kids Communicate During Hospital Stay, 9/08
  • Patient-Physician e-Visits a Winner at Henry Ford Health, 10/08
  • Blogging Goes Mainstream, 11/08

Search Engine Strategies

  • Why Campaign-Based Search Marketing Has the Best ROI, 6/08
  • A Picture Is Worth a Thousand Clicks—Understanding Universal Search, 8/08
  • Add Local Search to Your Marketing Toolkit to Boost Results, 10/08

Strategic Web Initiatives

  • Multimedia Approach Drives Bariatric Services at Ohio Hospital, 2/08
  • How Two Organizations Developed New Nursing Web Sites, 4/08
  • Akron General Takes Different Approach to Annual Report, 6/08
  • New Social Networking Site Seeks Patient Opinions and Perspectives About Providers—Unusual Sponsorship by Health Plan, 9/08
  • Ask The Expert: Should My Organization Engage in Nursing Shift Bidding? 10/08
  • Sample Shift Bidding Rules for Nurses, 10/08
  • ‘Electronic Nurse’ Shows Promise in Helping Congestive Heart Failure Patients and Reducing Costs, 10/08

Strategy/Planning/Site Development

  • Is Incremental Web Site Design Right for You? Lessons Learned from Duke University Health System, 1/08
  • Portal Opens Three Doorways For International Visitors, 1/08
  • What Do Your e-Healthcare Colleagues Think About Some Key Web Site Issues? 1/08
  • Virtual Tour Balances Privacy, Transparency Goals, 2/08
  • Mayo Clinic Takes Unusual Approach to Site Redesign, 3/08
  • How Two Organizations Developed New Nursing Web Sites, 4/08
  • Healthcare Conference Attendees Offer Their Views on Future Internet Technologies, 4/08
  • Web Professionals Share Tips on Managing Agencies and Other Vendors, 5/08
  • Why Campaign-Based Search Marketing Has the Best ROI, 6/08
  • Ask the Expert: What Does Health 2.0 Mean for Today’s—and Tomorrow’s—Hospitals? 6/08
  • Guidance in Deciding Which Site Problems to Address First, 6/08
  • Washington Hospital Center Uses Online Survey, Mapping Program to Guide Site Redesign, 7/08
  • How Secure Are Your Web-Based Forms? 7/08
  • Find Out Exactly What Your Target Audiences Think of Your Web Site, 8/08
  • A Picture Is Worth a Thousand Clicks—Understanding Universal Search, 8/08
  • Ask The Expert: How Are Hospitals Using Online Video to Gain Consumer Mindshare? 9/08
  • Johns Hopkins Redesigns Web Site to Facilitate Visitor Navigation and Bring Sprawling Organization Together, 10/08
  • Ten Tasks Completed for Virtually Nothing Boost Web Traffic and Improve Operational Efficiency, 12/08

Technology

  • Second Life Beckons as a Fund-Raising Idea—Maybe, 1/08
  • Ask the Expert: What Will 2008 Mean for e-Healthcare? What Technologies Are You Most Excited About? First of Two Parts, 1/08
  • Ask the Expert: What Will 2008 Mean for e-Healthcare? What Technologies Are You Most Excited About? Second of Two Parts, 2/08
  • E-Health Trends for Payers: The Technologies That Excite Payers Most, 2/08
  • Marketers Explore Virtual Worlds, 2/08
  • Software Helps Manage Marketing Projects and Resources, 3/08
  • Personal Touch Drives Electronic Medical Information Program, 4/08
  • Technology Productivity Tools and Online Resources, 4/08
  • Georgia System Shows How to Fashion a Unified Message with a Limited Budget, 5/08
  • Survey Helps Define What Technology and Services Consumers Want, 5/08
  • Mobile Communications Offers Many Benefits, Especially When Integrated with Healthcare Marketing, 7/08
  • Palomar Pomerado Takes Construction Flybys to Next Level, 7/08
  • Web 2.0 Gains Traction Among Companies, 8/08
  • ‘Electronic Nurse’ Shows Promise in Helping Congestive Heart Failure Patients and Reducing Costs, 10/08
  • Kiosks Improve Efficiency in High-Volume EDs: Self-Service Technology Streamlines Triage Process, 11/08

Trends, Developments, Online Demographics

  • Ask the Expert: What Will 2008 Mean for e-Healthcare? What Technologies Are You Most Excited About? First of Two Parts, 1/08
  • Ask the Expert: What Will 2008 Mean for e-Healthcare? What Technologies Are You Most Excited About? Second of Two Parts, 2/08
  • E-Health Trends for Payers: The Technologies That Excite Payers Most, 2/08
  • Healthcare Conference Attendees Offer Their Views on Future Internet Technologies, 4/08
  • Ask the Expert: What Does Health 2.0 Mean for Today’s—and Tomorrow’s—Hospitals? 6/08
  • Why Innovation Is So Critical in Healthcare Today—A Guide for Executives, 8/08
  • Ask The Expert: How Are Hospitals Using Online Video to Gain Consumer Mindshare? 9/08
  • Ask The Expert: How Would You Characterize Today’s Level of Healthcare Web Site Development? First of Two Parts, 11/08
  • Blogging Goes Mainstream, 11/08
  • Ask The Expert: How Would You Characterize Today’s Level of Healthcare Web Site Development? Second of Two Parts, 12/08

Usability of Web Sites

  • Mayo Clinic Takes Unusual Approach to Site Redesign, 3/08
  • How Two Organizations Developed New Nursing Web Sites, 4/08
  • Find Out Exactly What Your Target Audiences Think of Your Web Site, 8/08

Web Site Reviews

  • January Web Takes: University Hospital, In Pursuit of Pain-Free Health Care—Little Company of Mary Hospital and Health Care Centers, NewYork-Presbyterian, 1/08
  • February Web Takes: Palomar Pomerado Health, St. Vincent Health System, Spirit of Women, Statesboro, Georgia City Guide & Directory, 2/08
  • March Web Takes: Lakeland Regional Medical Center, Weiss Joint University in Chicago, Silver Cross Hospital Replacement Hospital Initiative, 3/08
  • April Web Takes: Rehabilitation Hospital of the Cape and Islands, BlausenLisi, Scripps, 4/08
  • May Web Takes: Hope Portal, St. Vincent Health—My Story, Vascular Health Activity Book, 5/08
  • June Web Takes: Southwestern Vermont Health Care/Physician Opportunities, OhioHealth Sports Medicine, Rochester General Hospital, Loma Linda University Medical Center—Proton Treatment and Research Center, 6/08
  • July Web Takes: Ingalls Health System, Sun Health – Survival Skills for New Parents, Halifax Health, 7/08
  • August Web Takes: Elekta Virtual Clinic, Fresno Heart & Surgical Hospital, Tonik, Danbury Hospital, 8/08
  • September Web Takes: Blue Cross Blue Shield of Florida—The Power of the Human Voice, Exempla Healthcare, Park Nicollet, 9/08
  • October Web Takes: UnitedHealth Group—United for Healthier Communities, Chelsea Community Hospital Health & Wellness Center, Villa St. Benedict, St. Jude Medical Center, 10/08
  • November Web Takes: UK Healthcare—Markey Cancer Center, Spectrum Health Foundation, 11/08
  • December Web Takes: American Heart Association—HeartHub for Patients, Sherman Health, Florida Hospital—Global Robotics Institute, 12/08

Web Tools

  • Technology Productivity Tools and Online Resources, 4/08
  • Healthcare System Develops Its Own Patient-Family/Friends Social Network, 9/08
  • GoFetch Lets Sick Kids Communicate During Hospital Stay, 9/08
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Strategic Health Care Marketing: 2008 Index of Articles

Strategic Health Care Marketing, January – December 2008

Advertising/Communications

  • When the Competition Gets Tough, It Sometimes Pays to Make the Ads Even Tougher, 1/08
  • Three Lessons You Can Learn from the Vidalia Story, 1/08
  • Getting the Marketing Plan Right Helps Phoenix Children’s Hospital Do More Than Just Effective Advertising, 2/08
  • Lessons from the Phoenix Children’s Hospital Story, 2/08
  • Hospital Builds a Presence in San Francisco with Humor—Getting the Right Eyeballs, 4/08
  • An Alabama Health System Brands Itself with a Memorable—and Unusual—Involvement Device, 5/08
  • Five Lessons from Studying the St. Vincent’s Campaign, 5/08
  • A Rising Tide of Advertising Awareness for One Specialty Seems to Lift Perceptions of Others, 8/08
  • Four Lessons to Be Learned from ECMC’s Advertising, 8/08

Book Reviews

  • Accidental Branding: How Ordinary People Build Extraordinary Brands, 4/08
  • Influencer: The Power to Change Anything, 5/08
  • Aligning Incentives, Information, and Choice: How to Optimize Health and Human Capital Performance, 7/08
  • PEAK: How Great Companies Get Their Mojo from Maslow, 8/08
  • Management Lessons from Mayo Clinic: Inside One of the World’s Most Admired Service Organizations, 10/08
  • SWAY: The Irresistible Pull of Irrational Behavior, 11/08
  • Concierge Medicine: A New System to Get the Best Healthcare, 12/08

Brand Management

  • Regional Health System Broadens Mission with Major Gift, 4/08
  • ‘People Brand’ Seeks to Engage Employees to Improve Retention and Create Public Advocates, 9/08

Business Development

  • House Call Medicine Comes of Age, 1/08
  • Health Care Organizations Can Harvest Retail Opportunities within
    Their Doors—Florida System Shows the Way, 3/08
  • Retail Fundamentals, 3/08
  • Medical Tourism: Opportunities Outweigh Risks for U.S. Hospitals, 3/08
  • MedPharma Partners: Five Predictions About Medical Tourism, 3/08
  • Retail Clinics: Rising Usage, Brand Awareness—Trend Is Toward Ownership by Hospitals and Chain Retailers, 8/08
  • Freestanding ERs Boost Access and Market Share, 9/08
  • Urgent Care Seen as ‘Less Risky’ Strategy, 9/08
  • Sleep Aids Waken Retail Profits in Nebraska, 9/08
  • Packaged Services Demand Key Elements, 11/08
  • Beaumont Sells Novel Ideas to Device Companies, 12/08
  • Galichia Heart Hospital’s Flat-Rate Surgery Experiment May Lead to Unexpected Boon, 12/08

Consumerism/Customer Relations and Service

  • Concierge Service Gives Peace of Mind to Employees and Patients, 7/08
  • Take a Page from High-Performing Cultures: Seven Common Attributes, 8/08

Innovation

  • Some ERs Break the ‘Wait’ Mold, 4/08
  • Hospital Uses Technology Instead of Bricks and Mortar to Create Neuroscience Center Presence, 5/08
  • Coaching Reaps Benefits for Marketers and Organizations, 11/08
  • Spectrum Health Moves Innovative Ideas into Action, 12/08

Internet/e-Business

  • Minnesotans Go e-Shopping for Health Care with Carol, 5/08
  • Online Tactics Bring Millennial Physicians to Community Hospital, 6/08
  • Internet-Based Initiative Invites the Public to Speak Up About Health Care—What Customers Say Isn’t Always What You’d Like to Hear, 10/08
  • Five Lessons to Learn from This [Blue Cross and Blue Shield of Florida] Story, 10/08

Market Research

  • Don’t Hang Up Yet—A Comparison of Online and Telephone Survey Methodologies, 7/08
  • Defining Boomers—One Segment at a Time, 11/08

Physician Relations/Operations

  • Hospitals Share Successful Physician Relations Strategies, 2/08
  • Physician Employment Helps Hospitals Achieve Medley of Financial and Strategic Goals—Maintaining Productivity and ‘Team Spirit’ Are the Chief Challenges, 6/08
  • Carolinas System Benefits from a Large, Well-Oiled Physician Liaison Effort, 6/08
  • No More Warm Bodies—Recruiting, Retaining, and Training the Right Customer Relations Staff, 6/08
  • Making Sales Sizzle: Seven Steps for Sales Success Through Training, 8/08
  • Digging for Details Pays Off, 8/08
  • MDVIP: The Fix for the Nation’s Primary Care Woes? 9/08

Planning

  • How to Best Service Your Service Lines, 10/08

Public Relations/Advocacy

  • Mini-Medical School for Adults Provides Community Outreach, 3/08
  • Behind-the-Scenes Program Targets Community Influentials, Donors, 3/08
  • MASH Camp Introduces Students to the World of Health Care, 10/08

Quality and Outcomes

  • Good Intentions Aren’t Always Rewarded—at Least at First—As ProvenCare Can Attest, 1/08
  • HCAHPS—Now What? 4/08
  • Excellent Is a Higher Standard Than Always, 4/08
  • ROI of the ‘Proceduralist’ Movement—Shorter Stays, Improved Safety, Fewer Admissions, 5/08
  • Second-Opinion Clinic Puts Patients Front and Center—Free, at Least for Now, Program Offers Comprehensive Team Approach, 7/08

Sales and Promotion

  • Move Over Women, It’s Time Providers Gave Men Their Due, 2/08
  • Outreach Programs Provide Strategic Advantage, 7/08
  • Mall Strategies Evolve, 12/08

Strategic Issues/Trends

  • The Rush to Market Hospital Ratings: Is It Wise? 10/08
  • Health Systems Are Just Starting to Tackle the Baby Boom Phenomenon, 11/08

Wellness/Prevention/Access

  • Study: Hospitals Could Better Prepare Moms for Discharge, 1/08
  • Sutter Health Joins in Employee Health Management Trend, 2/08
  • Select Health Care Organizations Pursue Extensive Performing and Visual Arts Programs—Physical and Emotional Healing Environment; Popular with Staff, 8/08
  • Musicians on Call Perform for Hospitals in New York and Elsewhere, 8/08