Measuring What Matters: Award-Winning Digital Marketing Campaigns [Strategic Health Care Marketing Member Roundtable]

A new Strategic Health Care Marketing member roundtable featuring winners from the 2025 eHealthcare Leadership Awards

Tuesday | August 18, 2026 | 2 p.m. Eastern

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Panelists:

Moderator:

  • Susan Dubuque, contributing editor, Strategic Health Care Marketing and co-chair, 2026 eHealthcare Leadership Awards

What does digital marketing ROI really look like in healthcare?

Unlike consumer brands, healthcare organizations cannot create demand for knee replacements, cancer treatment, or heart procedures. Patients seek care when a need arises. The challenge is making sure your organization is visible, accessible, and relevant when that moment arrives.

Join us for a member roundtable featuring winners from the 2025 eHealthcare Leadership Awards Best Digital Marketing ROI and Outcomes category. In addition to sharing their award-winning work, these organizations will discuss how they connect marketing efforts to measurable business results, from patient acquisition and service line growth to revenue, market share, and long-term performance.

Attendees will hear directly from industry leaders about the strategies, technologies, and measurement frameworks they use to demonstrate marketing’s value. Learn how leading organizations are moving beyond clicks, impressions, and website traffic to focus on the metrics executive leadership cares about most.

Here are some of the topics that will be covered:

  • Showing up when patients are actively searching for answers and care options
  • Reaching patients, caregivers, and referring physicians at the right moments in their decision-making journey
  • Reducing friction between awareness and appointment while re-engaging patients who have fallen out of the funnel
  • Connecting marketing activities to patient volume, service line growth, revenue, margin, and market share
  • Building measurement frameworks that demonstrate marketing’s impact on organizational goals
  • Lessons learned from award-winning campaigns and programs

Who should attend: Healthcare marketing, digital strategy, analytics, CRM, consumer engagement, business development, and growth leaders seeking practical approaches to measuring performance and demonstrating marketing’s contribution to organizational success.

You won’t want to miss this opportunity to learn from award-winning organizations, ask questions, and discover how leading healthcare marketers are proving that marketing is not simply a cost center, but a driver of growth and business performance.

Webinar at a Glance

Date:   Tuesday, August 18, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   Free for members of Strategic Health Care Marketing

Can’t attend on August 18?
Register now and get the webinar recording to view at your convenience.
Everyone who registers will be sent a link to the webinar recording after the event.