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About Strategic Health Care Marketing

If your job is to enhance the reputation—and the bottom line—of your hospital, health system or physician group, Strategic Health Care Marketing is created specifically for you.

SHCM keeps you abreast of what’s new and what’s working in health care strategy, planning, marketing and communications, so you can adopt or adapt these approaches to your organization.

Since 1984, Strategic Health Care Marketing has provided news, analysis, and interpretation of events shaking the ever-changing health care services marketplace.

Coverage includes:

  • Advertising and brand management
  • Patient engagement and satisfaction
  • Wellness and prevention
  • Social media
  • Content marketing
  • Niche marketing opportunities
  • Employee recruitment/retention
  • Database/relationship marketing
  • Care management
  • Community and public relations
  • Special markets
  • Report cards
  • Ambulatory care development
  • Market research reports
  • Physician relations
  • New product development
  • Service line management
  • Planning
  • Health care consumerism
  • Population health
  • And much more

Strategic Health Care Marketing is provided as an online membership with an optional print newsletter published monthly. We also publish a weekly ezine, and offer exclusive virtual events and sponsored content from carefully curated partners.

Visit the Strategic Health Care Marketing site to learn about: