eHealthcare Strategy & Trends Offers New Webinar on Maximizing MarTech in Healthcare

Maximizing MarTech in Healthcare: From Stack Sprawl to Strategic Growth

A new eHealthcare Strategy & Trends webinar with insights from Atlantic Health, UNC Health and Unlock Health

Wednesday | May 13, 2026 | 2 p.m. Eastern

Register Now »

Your Presenters:

  • Orla Seidel, Director, CRM & Digital Marketing at Atlantic Health
  • Susie Magrogan, Performance and Demand Gen Director at UNC Health
  • Lisa Bevere, Senior Director of Digital Strategy at Unlock Health

Moderated by: 

Healthcare marketing teams are under more pressure than ever. Budgets continue to tighten. Access constraints are real. The C-Suite’s quest for true marketing ROI is at an all-time high. And data is everywhere, but rarely aligned.

Most organizations have invested heavily in marketing technology. Yet attribution remains fragmented, reporting often explains activity instead of impact, and connecting marketing to actual patient access and volume still feels out of reach.

So what does full-funnel marketing really look like in healthcare — across rural systems, academic medical centers, and community health organizations alike?

Join marketing leaders from UNC Health and Atlantic Health for a candid conversation about what’s working, what’s breaking, and what the ideal state could be. Unlock Health will open the session by outlining a practical vision for full-funnel orchestration — where EMR data, digital engagement, traditional media, and operational capacity align to drive measurable patient action — and then turn to the panel for real-world perspective.

Together, we’ll explore: 

  • Where attribution breaks down in healthcare organizations — and why 
  • How to connect brand investment to measurable access and utilization 
  • What full-funnel governance requires across marketing, IT, analytics, and operations 
  • How to move from reporting metrics to guiding decisions 
  • What it takes to align strategy, martech, and Epic tools to achieve true full-funnel marketing and analytics

If your stack feels complex but underperforming — and you’re being asked to prove ROI in an environment of shrinking margins and rising expectations — this conversation is for you.

Webinar at a Glance

Date:   Wednesday, May 13, 2026
Time:  2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration:   60 Minutes
Cost:   This event is free for members of eHealthcare Strategy & Trends.