Inside the June 2014 print edition of
eHealthcare Strategy & Trends:

• Is Your Appointment Booking System Ready for the 21st Century?
• Healthcare System Develops Hub to Congregate Its Mobile Apps
• Ask The Expert: What Are Best Practices for Physician Directories?
• A New York Hospital Reaps Innovative Ideas from Hackathon
• EHR Best Practices Offered by Cleveland Clinic
• Mobile Analytics: How They Differ, How They Enable
• Web Takes … June Picks: Willamette Valley Medical Center, Reading Health System, Chester Regional Medical Center
• My Internet … Personal Solutions, eNews Pulse

Inside the May 2014 print edition of
eHealthcare Strategy & Trends:

• Aurora Health Care Creates a Best-of Class Patient Portal
• New Online Portal Designed to Help Employees Manage Cancer Diagnosis in the Workplace
• Healthcare Turns to Open Source Software
• After a Three-Year Hiatus from Healthcare, Observations from a Digital Marketing Pro
• Ask The Expert: What Are the Best Ways to Enhance Patient Engagement Across the Healthcare System?
• Web Takes … May Picks: Athens Regional Health System—Wellness, The University of Kansas Hospital, Murray-Calloway County Hospital
• My Internet … Personal Solutions, eNews Pulse

Inside the April 2014 print edition of
eHealthcare Strategy & Trends:

• Focus on Social Business, Not Social Media
• Marshfield Clinic Spins Off Information Services Group
• Ask the Expert: What Are the Top Web Design Trends Today? Not Just Responsive Design
• PinnacleHealth Creates Three Paths to Consumer Engagement
• Web Takes … April Picks: Centegra HealthSystem, Renown Health
• My Internet … Personal Solutions, eNews Pulse

Inside the March 2014 print edition of
eHealthcare Strategy & Trends:

• Virtual Assistants Become the Newest Members of the Healthcare Team
• Protect Your Investment With Usability Testing and Eye Tracking
• Bradford Regional Medical Center Opens First US Inpatient Internet Addiction Program
• Ask the Expert: Are Family Caregivers an Overlooked Audience?
• Building an Intranet Squarely Focused on Employee Engagement
• Web Takes … March Picks: Grady Health System, UConn Health
• My Internet … Personal Solutions, eNews Pulse

Inside the February 2014 print edition of
eHealthcare Strategy & Trends:

• Video Visits Between Patients and Doctors Gain Traction
• Midwest Health System Reduces Online Marketing Competition Among Its Hospitals
• Online Portal Enhances Population Health Management Program — User-Friendly, Customizable Program Helps Employers Reduce Healthcare Costs
• Ask the Experts: What Key Areas Should Healthcare Marketers and Communicators Address?
• Patient-Centric Approach Key to Successfully Reducing Self-Pay Balances
• Web Takes … February Picks: Nash Health Care, Arkansas Children’s Hospital, Stamford Hospital
• My Internet … Personal Solutions, eNews Pulse

Inside the January 2014 print edition of
eHealthcare Strategy & Trends:

• West Coast System Provides Guidance on Effective Online Advertising
• Healthcare and Hummingbird: How Will Google’s Latest Algorithm Affect Your SEO Efforts?
• Data Analytics Drive Marketing Success—Usage Is Not Just for the Big Boys
• Ask the Expert: How Should We Align Our Hospital Strategy With Generational Shifts and Values?
• Web Takes … January Picks: Texas Health Resources—Well-Being, UnitedHealth Group—Careers
• 12 Month Index … January 2013—December 2013
• My Internet … Personal Solutions, eNews Pulse

Inside the December 2013 print edition of
eHealthcare Strategy & Trends:

• Virtual Reality Program Helps Treat Mental Health Problems
• Telemedicine Pilot Aims to Reduce Costs and Improve Access to Care for Rural Children
• Protect Your Game: Hospital for Special Surgery’s Portal for Golf
• Ask the Expert: What Should Digital Healthcare Directors Focus on in 2014? Part Two
• Web Takes … December Picks: Virtual Tours—Roper St. Francis, Holy Redeemer Healthcare at Bensalem, and UCLA Health, MD Anderson Cancer Center—Physician Referral
• My Internet … Personal Solutions, eNews Pulse

Inside the November 2013 print edition of
eHealthcare Strategy & Trends:

• Patient Engagement? There’s an App for That
• Improving the Online Patient Experience: Usability Tests and Task Completion
• Ask the Expert: What Should Digital Healthcare Directors Focus on in 2014? Part One
• 2013 eHealthcare Leadership Award Winners
• Web Takes … November Picks: Gundersen Health System, Mayfield Clinic, Lehigh Valley Health Network
• My Internet … Personal Solutions, eNews Pulse

Inside the October 2013 print edition of
eHealthcare Strategy & Trends:

• Lessons Learned in Building the Brand Through Health Content and Social Media — Conventional Thinking Often Wrong
• Deploying Mobile App to Address a Valuable Need and Transition the Community to Using Technology
• Using Google Analytics to Drive Marketing Decisions — Going Beyond Website Visits and Page Views
• Hashtags on Facebook Don’t Boost Viral Impact
• Ask The Expert: How Do You Build an Effective Dashboard for Digital Marketing?
• Web Takes … October Picks: DMC Surgery Hospital, Coping Club at Kosair Children’s Hospital, Onlife Health
• My Internet … Personal Solutions, eNews Pulse

Inside the September 2013 print edition of
eHealthcare Strategy & Trends:

• Using the Power of a Health Risk Assessment To Build the Brand and Drive Business
• Specialty Medical Practice Uses Appointment Request Feature for Website and Business Success
• Salem Health Uses Video to Get Big Media to Pay Attention; Vehicle Leads New Marketing Push
• Ask The Expert: How is Content Integration the Secret Ingredient for Elevating Online ROI?
• Web Takes … September Picks: Children’s Hospital of Pittsburgh of UPMC, Dean Health, University of Michigan Health System—Quality & Safety
• My Internet … Personal Solutions, eNews Pulse

Inside the August 2013 print edition of
eHealthcare Strategy & Trends:

• The Digital Future of Physician Relations
• Embrace Blogging to Generate Real Patient Connections
• Ask The Expert: How Can Digital Technology Support Brand Building?
• A Different Approach to Patient Billing
• Web Takes … August Picks: Hartford Hospital, Centers for Disease Control and Prevention (CDC)—Infographics, North Valley Hospital, Drugs.com
• The Power of Storytelling
• My Internet … Personal Solutions, eNews Pulse

Inside the July 2013 print edition of
eHealthcare Strategy & Trends:

• Michigan Challenges an Obesity Epidemic with Integrated Marketing, Interactivity, and Corporate Co-Sponsors
• UAB Medicine Develops a Mobile Application with Clear Business Benefits
• Ask The Expert: How Do I ‘Easily’ Calculate ROI in Service-Line Marketing?
• Meridian Health Uses Multiple Marketing Channels to Grow Pediatric Services
• Animations Available Wherever You Go on the Web
• Web Takes … July Picks: Alamance Regional Medical Center, Center for Human Reproduction
• My Internet … Personal Solutions, eNews Pulse

Inside the June 2013 print edition of
eHealthcare Strategy & Trends:

• Second Life Enables Engagement Across Geographic Boundaries
• Oakwood Healthcare Goes Responsive in Website Redesign: Enhancing the User Experience
• Isn’t It Time to Adopt Online Appointment Scheduling?
• Ask The Expert: Should My Website and Print Publications Be Connected?
• Skype Proves to Be Powerful Tool for Family Therapy
• Web Takes … June Picks: Holy Family Memorial, 21st Century Oncology, Winona Health
• My Internet … Personal Solutions, eNews Pulse

Inside the May 2013 print edition of
eHealthcare Strategy & Trends:

• Hospital-Sponsored Physician Review Site a Success—Rich Snippets, Robust Information Boost SEO and Visits to Hospital Website
• Move Your Marketing Research Efforts into the 21st Century
• Marketers Take Note—Major Design Changes Coming to Your YouTube Channel
• Ask The Expert: Can Lifetime Value of a Patient Be Calculated? Is It Worth the Effort?
• Web Takes … May Picks: Indiana University Health, Saint Agnes Hospital—360 Your Health from Every Angle, Valley Health System
• My Internet … Personal Solutions, eNews Pulse

Inside the April 2013 print edition of
eHealthcare Strategy & Trends:

• Getting the Most out of LinkedIn and Facebook for Recruitment
• MD Anderson Cancer Center Taps Technology to Empower Patients
• SEO Lessons Learned by Integris Health
• Ask The Expert: How Do I Best Create Valuable Website Content?
• Web Takes … April Picks: Methodist Healthcare, Legacy Health, Baylor Health Care System
• My Internet … Personal Solutions, eNews Pulse

Inside the March 2013 print edition of
eHealthcare Strategy & Trends:

• SharePoint—The Real Opportunities for Healthcare
• Ten Best Practices for Creating Great Landing Pages
• Ask The Expert: How Can I Best Use Digital Communications to Market to Referring Physicians?
• The Definition of Healthcare is Changing: New Standards for Population Health Management
• Web Takes … March Picks: Lakeland HealthCare, Scripps Health, Hebrew SeniorLife—ReAge
• My Internet … Personal Solutions, eNews Pulse

Inside the February 2013 print edition of
eHealthcare Strategy & Trends:

• Cleveland Clinic Takes New Tack to Build the Brand—Health and Wellness Content in Special Hub and Across Multiple Digital Channels
• Good Advice for Those Tempted to Try Facebook Ads
• Cleveland Clinic ‘Cracks’ the Facebook Code
• Six Inducted into Healthcare Internet Hall of Fame
• Ask The Expert: How Can Predictive Analytics Help Marketers Address the Changing Healthcare Landscape?
• Consumer Engagement Via Online Physician Videos—Going Way Beyond the Mundane
• Web Takes … February Picks: The Corner Health Center, Winchester Hospital, Willis-Knighton Health System—Homework Help Center
• My Internet … Personal Solutions, eNews Pulse

Inside the January 2013 print edition of
eHealthcare Strategy & Trends:

• Best Practices in Web Content Development—An Effective, Unexpected Approach from an Academic Medical Center
• Mercy Health System’s Rebranding Efforts Come to Life on the Web
• Ask The Expert: What Should Digital Healthcare Directors Focus on in 2013? Part Two
• Web Takes … January Picks: UnitedHealthcare: Health Care Lane—Community Center, American Foundation for the Blind, Rex UNC Health Care
• 12 Month Index … January 2012—December 2012
• My Internet … Personal Solutions, eNews Pulse

Inside the December 2012 print edition of
eHealthcare Strategy & Trends:

• Responsive Web Design Enhances Mobile Browsing
• Like It or Not, You Need an Intranet. The Question Is, How Do You Make It Better?
• Ask The Expert: What Should Digital Healthcare Directors Focus on in 2013? Part One
• 2012 eHealthcare Leadership Award Winners
• How to Promote Your Organization ‘Everywhere’ and Spend Less Doing It
• Web Takes … December Picks: Moffitt Cancer Center, Memorial Healthcare System—Newsroom, Healthcare Toolbox
• My Internet … Personal Solutions, eNews Pulse

Inside the November 2012 print edition of
eHealthcare Strategy & Trends:

• Regional Hospital Uses Website and Search to Take on the Competition
• Penn Medicine Supplies Roadmap to Digital Marketing Success
• Today’s Mobile Opportunity: Business and Marketing Applications
• Ask The Expert: Are e-Newsletters Still a Valuable Marketing Tool for Hospitals?
• Web Takes … November Picks: Edward Medical Group Physicians, Sher Fertility Clinics—Centers for Reproductive Medicine, Alice Hyde Medical Center
• My Internet … Personal Solutions, eNews Pulse

Inside the October 2012 print edition of
eHealthcare Strategy & Trends:

• A Midwest Health System Redesigns Its Website to Focus on Driving Business
• To Improve Paid Search, Develop a Good Negative Keyword List
• How a Cancer Center Leveraged Physician Ratings and Reviews for Patient Acquisition
• Ask The Expert: How Can the Web Assist in Building and Managing a New Brand?
• Gauging the Search Engine Optimization of a Healthcare Website
• Web Takes … October Picks: UCB, Inc.- Cimzia Online Ads, Hackensack University Medical Center
• My Internet … Personal Solutions, eNews Pulse

Inside the September 2012 print edition of
eHealthcare Strategy & Trends:

• The $1 Million Connection—A Midwest Health System Uses Targeted Marketing Programs and Call Center Communications Hub to Sharply Increase Patient Appointments
• Geek Chic in a Changing Healthcare World—Effectively Communicating and Promoting Technology Changes
• Ask The Expert: The Doctor Will Tweet You Now—Is There a Compelling Case for a Physician-Directed Social Media Strategy?
• A Regional Hospital Systematically Builds a Powerful Website and Other Digital Communications
• Web Takes … September Picks: Pardee Hospital—PardeeSelect, QuEST2StopStroke, Altru Health System
• My Internet … Personal Solutions, eNews Pulse

Inside the August 2012 print edition of
eHealthcare Strategy & Trends:

• Website Accessibility—Addressing the Needs of Millions of Potential Patients
• Instagram: A Snapshot of Early Hospital Adoption
• Georgia Organization Introduces New Website in Challenging Media Market
• Modern Speech Technology Understands, Talks Back, and Takes Action in Electronic Medical Record Systems
• Ask The Expert: How Can We Enhance the Value of Our Website with Stand-Alone Modules?
• Web Takes … August Picks: Mountain View Hospital, The Elizabeth Hospice, Children’s Healthcare of Atlanta, Lafayette General Medical Center
• My Internet … Personal Solutions, eNews Pulse

Inside the July 2012 print edition of
eHealthcare Strategy & Trends:

• Florida System Makes Major Commitment to Social Media
• Social Media Boosts Drug Literacy Program
• Ask The Experts: What Are Some Strategies for Improving Conversion Rates?
• Medical College of Wisconsin Almost Solves the Problem of Precisely Matching Consumers with the Right Physicians.
• Key Takeaways from Audio Conference on How to Succeed with Paid Search Marketing
• Web Takes … July Picks: Kettering Health Network—Community Benefit, Susquehanna Health, Shasta Regional Medical Center, ProCure Proton Therapy Center in Oklahoma City
• My Internet … Personal Solutions, eNews Pulse

Inside the June 2012 print edition of
eHealthcare Strategy & Trends:

• Affiliate Sales, Online Gift Shops Bring in Revenue, Add to Website User’s Experience
• Community Health Needs Assessment: Participate or Face Penalties
• Ask The Expert: What Are the Top Mobile Considerations Today?
• Consumers Embrace Social Media for Health Information, But Involvement by Healthcare Organizations Lags, Finds Study
• Five Essentials to Consider About the Facebook Timeline for Brands
• Web Takes … June Picks: Rush University Medical Center—Transforming, Burke Rehabilitation Center, University of Michigan Health System—Quality
• My Internet … Personal Solutions, eNews Pulse

Inside the May 2012 print edition of
eHealthcare Strategy & Trends:

• Virtual Spokespersons Need to Do More Than Pop Up and Say ‘Hi’
• Twitter Pulls Back the Curtain on Hospital Procedures
• Ask The Expert: Should My Hospital Accept Advertising on Its Website?
• Digital Marketing in Healthcare: Where’s the Rub?
• Web Takes … May Picks: HealthyPlace.com, Phillips Respironics—Areyousnoring.com, UW Health—American Family Children’s Hospital, Health Net—Provider Search
• My Internet … Personal Solutions, eNews Pulse

Inside the April 2012 print edition of
eHealthcare Strategy & Trends:

• Hospitals and Pinterest: A Match Made in Heaven?
• Targeted Facebook Ad Campaign Turns an OB/GYN into a Local Celebrity
• Midwest Health System Launches e-Chaplain Ministry
• Study Finds Hospital Websites Often Fail in Providing Strong User Experience
• Ask The Expert: How Can Hospitals Keep Their Physician Directories Current and Relevant?
• Children’s Hospital Pursues Niche Marketing
• Web Takes … April Picks: Fox Chase Cancer Center—Clinical Outcomes, Highland District Hospital, Saint Agnes Hospital
• My Internet … Personal Solutions, eNews Pulse

Inside the March 2012 print edition of
eHealthcare Strategy & Trends:

• Can Healthcare Organizations Find Wisdom in the Crowd?
• Mobile, Social Games Poised to Impact Healthcare
• Ask The Expert: Is Google+ a Social Media Tool for Healthcare Marketers?
• HIMMS 2012 Reflects Growing Importance of Consumer Engagement
• Top Five Reports for SEO in Google Webmaster Tools
• Web Takes … March Picks: Saint Thomas Health, Dana-Farber Cancer Institute, Regional Health, Prominence Treatment Center
• My Internet … Personal Solutions, eNews Pulse

Inside the February 2012 print edition of
eHealthcare Strategy & Trends:

• Health System Partners with IT Firm to Launch Mobile Sleep Monitoring Application
• Creative Ideas to Combine Wayfinding and Mobile Marketing
• Ask The Expert: Can You Provide Guidance on Redesigning a Home Page?
• Survey: More Consumers Scan QR Codes, Mostly Positive About Benefits
• How Your e-Healthcare Colleagues Respond to Some Key Issues
• Ways to Perfect Your Intranet to Engage Staff
• Web Takes … February Picks: Rush University Medical Center—Rushstories, Tanner Health System—Quality & Safety and Tanner Finder, Christiana Care Health System—Service Sections and Construction Update
• My Internet … Personal Solutions, eNews Pulse

Inside the January 2012 print edition of
eHealthcare Strategy & Trends:

• Video Chat: Why Physicians Are Saying ‘Skype Me!’
• Houston Health System Takes Initiative in Launching Health Information Exchange
• Ask The Expert: What Do I Need to Consider in Monitoring Social Media and What Kinds of Tools Are Best to Use?
• Real-Time Monitoring of Imaging Center Operations Lifts Patient Satisfaction Scores
• Web Takes … January Picks: Alexian Brothers Health System, St. Vincent’s Healthcare, Edward Hospital & Health Services
• My Internet … Personal Solutions, eNews Pulse